Michelle Jesse Email & Phone Number

Minneapolis, Mn, Us

San Francisco, Ca, Us

Invited to serve, mentoring students going through year-long Professional Coaching Course certification program and serve on the certification committee. The program has been recognized since 2000 as an Accredited Coach Training Program (ACTP), the highest level of certification given by the International Coach Federation (ICF). Students include employees at Apple, Facebook, Oracle, Cisco, and Intel.

Work with emerging, innovative organizations who understand the strategic imperative of strong marketing leadership but aren't yet ready to bring a senior leader and/or team on full time. As a fractional marketing leader, help these organizations establish and/or elevate their marketing foundations and build market momentum through: DISCOVERY: Assessing their current situation to identify opportunities and gaps, including shining a light on internal barriers to growthPOSITIONING: Articulating differentiated, customer-centric positioning and messagingPLANNING: Establishing an integrated, multi-faceted strategy to build brand equity and market momentumLEADERSHIP: Providing part-time senior leadership; ultimately, building and coaching team to execute long-termCONTENT: Creating foundational content to tell their story and inspire customer engagement and action

Co-led top-ranked content publisher and social media during run-up to 2016 presidential election. Directed team of writers; sourced story ideas; developed and optimized headlines; authored, edited, and produced stories. Grew website traffic and Facebook followers by 465% and 76%, respectively; website ranked as high as 109th most-visited U.S. site (30th on mobile) during tenure.

Minneapolis, Mn, Us

After consulting with OptiMine's leadership team, brought on full-time as the company's Vice President, Marketing to build out the company's marketing foundation and team. Led OptiMine’s global marketing strategy, including branding, demand generation, sales enablement, and corporate communications. Created and launched new agile marketing measurement positioning, elevating the company's offering from a technical point product to a C-level strategic solution.

Sunnyvale, Ca, Us

After consulting with Yahoo's Connected Life division (early-stage platform for mobile phones and connected TVs), brought on full-time. Promoted to lead cross-functional team serving as global center of excellence responsible for creation of marketing websites and tools for Yahoo!'s mobile and digital home products. Global responsibility spanned 36 regional sites across the Americas, Europe, and Asia.

Developed marketing strategy and launch plan for new category of health and fitness products that combined hardware with the web to allow consumers to track their daily fitness activity online. Oversaw team responsible for execution of all marketing activities and managed $7MM annual marketing budget.

Managed lead-generation programs for publicly-traded, consumer automotive Internet service that disrupted the auto industry by shifting the power in car-buying from dealer to consumer. Brought on as company went public and sought to significantly expand its market presence, implementing more than $20MM in online marketing campaigns and overseeing the development and execution of $12MM TV campaign.

San Francisco, Ca, Us

Managed product launch and ongoing public relations activity for technology clients. Primary PR contact for Adobe System’s Dynamic Media group, comprised of Adobe Premiere and Adobe After Effects.

Managed creative development, execution and placement of national advertising for $130MM General Motors’ Saturn account, building on an iconic brand legacy that has left a lasting mark both on the auto industry and the discipline of marketing and advertising. Launched the first production electric car, General Motors' EV1.

Coordinated creative development and execution of advertising campaigns for technology and consumer clients including $30MM Dell Computer account (US and Canada). Helped the young Dell Computer take on industry giants such as IBM and Compaq and change the computer industry forever.

Managed all facets of production for 52-page, four-color local lifestyle magazine.

Bachelor Of Arts (B.A.), Communication

Education record

Professional Coaching Certification, Integral Coaching