Michelle Lopes Email & Phone Number

Portland, Me, Us

Developing proactive strategies to improve customer loyalty and retention with digital CX, rewards programs, targeted spend campaigns and reactive strategies to retain customers and stem attrition

South Portland, Maine

WEX Is a B2B tech payments company with a mission to simplify the business of doing business across fleet, health and corporate payments.In this role, I lead the team responsible for development of integrated B2B customer lifecycle strategy and automated journeys (activation, onboarding, engagement, cross sell/ upsell, retention). Own product cross-sell for 4 distinct products and developing GTM plans. Confidently and effectively work with leads at all levels, managing everything from escalations to getting buy in on new customer initiatives.

Falmouth, Maine

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations.Managed team to deliver strategic planning and execution of new and tenured customer journeys across email, SMS, and owned channels. Supported multiple business lines including consumer, small business, and credit card. Led complex cross-functional projects laddering up to larger company initiatives, including two complex first-ever builds launching SMS to TD customers, a VR/AR welcome journey, and working direct with bank ELT on COVID response plans. - Drove end-to-end growth-oriented customer roadmap to build an engaged and loyal consumer base. - Partnered with tech building personalization framework for 1:1 messages optimized in real-time based on data. - Generated 6% lift in high-value accounts or $7M in revenue by launching first-ever SMS customer onboarding journey. - Built learning agendas, analyzed results, and integrated findings into roadmap for ongoing execution and refinement. - Achieved 5% increase in app feature adoption by developing first-ever AR/VR mobile app education tool in partnership with digital channel.

Spectrum Business is a division of Charter Communications dedicated to providing superior Internet, phone, and TV services to small businesses across 41 states.In this role, I was responsible for developing targeted product, offer driven and content focused campaigns and ensuring messaging and placement drive maximum sales.★Developed strategic marketing plans for SMB by collaborating with partners across the organization to determine priorities and identify opportunities for program development★Drove mass digital marketing strategy ★Developed triggered email programs to support nurture and lead generation★Served as leader for content marketing campaigns ☆☆☆Things I'm proud of☆☆☆ ---> Supported launch of free WiFi to the small business segment through a direct mail and online campaign, exceeding adoption goal by 150%. ---> Planned and executed nationwide content campaign during National Small Business Week that included online, content creation, direct mail, sales collateral and customer story videos—exceeding 1% response goal.

In this role, I managed design and implementation of acquisition and customer retention campaign strategies to drive leads and maximize revenue growth.★ Ownership of direct mail, mass media and digital advertising strategy★Developed customer onboarding processes and early life segmentation strategy★Launched new product marketing plan—including TV production, TV buy and direct mail which resulted in a $650 cost per lead - down from over $1000K★Managed 2 marketing retention representatives★Leveraged segmentation data and business intelligence to make strategic adjustments in products and offers★Managed multi-million dollar budget—controlling mass media and direct mail expenses against outlook

JobsintheUS.com connects employers and job seekers across the country. In 1999, armed with a president, a board of directors, and a hard-working handful of employees and contractors, the JobsInTheUS.com (JiUS) start-up was launched. In this role, I managed a small marketing team of 5 to support growth of an online job board. Developed marketing campaign strategies for B2B and B2C audiences across traditional and online channels. Successfully built company's first ever online paid search campaign that drove an up-tick in qualified traffic to the website and also resulted in an increase in account sign-ups. Selected as a President’s Club Member two years in a row.

Cedar Gate Technologies is a leading technology and services company enabling the healthcare industry's transition to and ongoing implementation of value-based care.Previously dba Sirona Health - a pioneer in the telehealth industry.Established email marketing as a business capability at the company. Designed email strategies to drive growth. Self-taught HTML to take over managing the corporate website. Pioneered a first ever customer newsletter.