Michelle Mayes Email & Phone Number

Austin, Texas, Us

Austin, Texas, Us

As Pushnami's VP of Data Science, I am responsible for coordinating the development of machine learning products and leading our data analytics initiatives while supporting the company's overall data literacy and strategy.Data science at Pushnami also leverages machine learning and operations algorithms to optimize ad performance, ad recommendations and personalization served through the webpush channel.

Austin, Texas, Us

Pushnami is the omnichannel subscriber engagement & messaging platform used by more than 20,000 global sites. Delivering more than 10 billion messages per month across browser-based push notifications, mobile app push notifications and email, Pushnami enables brands to quickly capture more subscribers, intelligently market to them and grow their revenue. As Pushnami's Director of Data Science, I'm responsible for coordinating the development of machine learning products and leading our data analytics initiatives. I also streamline data for decision-making and champion the use of data throughout the company.

Austin, Texas, Us

• Analyzes large amounts of performance data to determine trends, outliers, etc.• Optimizes current machine learning system to maximize performance.• Tests and introduces new methods, ideas, and systems.

Austin, Texas, Us

• Writes technical documentation for policy analysis projects for future use and understanding of outputs.• Performs statistical evaluation projects to determine the success of specific policy implementations and decisions using R and Python.• Incorporates advanced analysis techniques, like NLP and machine learning, into decision-making to extract insights and estimate policy impact from text-based data like job descriptions.• Focuses on the long-term impact of policies on the job seeker and the employer and communicates implementation strategy to key stakeholders.• Reviews existing policies, identifies gaps in implementation of said policies, and makes improvements via policy revision and development.

• Data cleaning, management and analysis, and presents findings in a clear/understandable manner. • Estimates the impact of social programs on student outcomes to social skills for NYC schools using Stata and R.• Consolidates statistical analysis scripts into a cohesive and reproducible format for future use.

Austin, Texas, Us

GRA at Texas Energy Poverty Research Institute & Ray Marshall Center for Human Resources at UT Austin • Assists course faculty with course preparation, project management, and deliverable quality control.• Develops research instruments, such as interview guides and surveys, conducts and transcribes interviews, undertakes research, data compilation, data analysis, report writing, and presentation.• Performs quantitative research with Census data in R, such as the American Community Survey and Current Population Survey, and manipulates Census shapefiles for visualization using ArcGIS and R (in an R Shiny app).

College Station, Texas, Us

• Tasks include transportation planning, basic descriptive statistics (frequencies, cross tabs, etc.), literature reviews, report writing, qualitative analysis of text responses, and project management. • Streamlines data processing and analysis using advanced programming in R, such as Shiny, functions, and custom packages.

Austin, Tx, Us

GRA at Texas Energy Poverty Research Institute & Ray Marshall Center for Human Resources at UT Austin • Assists course faculty with course preparation, project management, and deliverable quality control.• Develops research instruments, such as interview guides and surveys, conducts and transcribes interviews, undertakes research, data compilation, data analysis, report writing, and presentation.• Performs quantitative research with Census data in R, such as the American Community Survey and Current Population Survey, and manipulates Census shapefiles for visualization using ArcGIS and R.

Washington, Dc, Us

• Maps the NEA's awards activity to Census-defined parameters to understand, analyze, and report the Agency's impact on discrete geographical areas and in relation to socioeconomic and other demographic characteristics associated with those areas. Creates or updates other GIS maps as required.• Creates or updates procedures for extracting, analyzing, and reporting quantitative and qualitative data in R.• Adapts and implements templates for reporting customized information about the Agency's performance to senior staff and other NEA offices and divisions, using compelling data visualizations, including but not limited to interactive maps, graphs, and charts, and concise and readable narrative.

Washington, Dc, Us

• Identified and solved major problems with data quality and integrity through analysis in Stata and Excel using Vlookup, Index/Match, logical formulas, conditional formatting, custom VB Macros, and other functions. Articulated these data issues to senior management in a report.• Built an entity relationship diagram (ERD) of the NEA's SQL and Stata databases used for agency evaluation.• Created data tables for an upcoming “Artists in the Workforce” research report and credited with helping revise the ORA's Health & Retirement Study on the Arts and Aging.• Visualized NEA grant data using R and Tableau, and geocoded the data using ArcGIS Desktop (ArcMap & ArcCatalog). Generated over 500 maps for use on congressional district and state-level fact sheets.

Cedar Creek, Tx, Us

• Increased web traffic by 200% in 5 months by optimizing SEO & SEM strategies through analysis of Google Analytics, AdWords, and competitor website performance data.• Redesigned the website (berdollsawmill.com) based on user experience design best practices informed by Google Analytics in WordPress using CSS, HTML, and plug-ins. This resulted in decreased webpage load time by 75%.• Constructed various marketing documents and graphics in Adobe Illustrator, InDesign & Photoshop.

Cedar Creek, Texas, Us

• Increased web traffic by 25% and e-commerce conversions to 7% in 6 months (3% higher than the industry average), resulting in thousands of dollars in increased sales through adjusting SEO techniques.• Designed multiple Google AdWords campaigns to increase e-commerce conversions, evaluated performance using A/B testing, and suggested changes to SEM strategies through keyword analysis.

Master Of Public Affairs (Mpaff), Public Policy Analysis

Bachelor Of Arts (B.A.), Music Technology