Michelle Meagher Email & Phone Number

Responsible for all marketing including planning, website maintenance, social media, email and copywriting for a branded group of six resorts on Cape Cod and in New Hampshire. ■ Marketing Plan & Budgeting: Establish marketing initiatives and create quarterly marketing plan for team execution. Assist in developing yearly marketing budget for corporate approval.■ Social Marketing: Plan, create and execute organic and paid social media posts and ad campaigns. Manage 14 profiles across five social platforms. Accomplished in Facebook Business Manager and Sprout Social. Approximate 4:1 annual return on ad spend. Ongoing analysis and modification of strategy based on market climate and engagement to improve kpi’s.■ Email Marketing: Plan, design, write and implement rigorous email schedule resulting in 30%+ average open rate and 2.5%+ average click-through rate and generating direct revenue of close to $3 million annually. Continual analysis of engagement behavior to determine best practices for performance improvement. ■ Copywriting: Write copy for website, blogs, ads, marketing materials and collateral, promotions and customer relations maintaining branded voice.

Hyannis, Ma

Responsible for planning, implementing and overseeing the marketing and advertising strategy for a family owned and operated hospitality group including three resorts/hotels, four restaurants and three spas. Developed, defined and established the first ever Marketing Department for the company. Negotiate contracts, establish procedures and processes. Initiate budgets, obtain approval from owners and oversee execution. ■ Email Marketing: Build and maintain digital marketing databases; doubled the size of the email marketing database from 45,000 to 118,000 resulting in online revenue of over $250,000 annually. Schedule, design and write all email communication. Analyze email marketing results and modify as needed to continually improve performance and return. ■ Websites: Design, write copy and maintain websites and digital marketing collateral (banners, videos, landing pages, listings, etc.). Assist in social media marketing ensuring that corporate image is maintained across all platforms. ■ Television/Print: Research, negotiate contracts, plan and execute television and newspaper advertising campaigns. Design and write newspaper, magazine, guidebook, radio and television advertisements. Give creative direction and oversee production of all television, video and photography projects. Maintain promotions schedule and implementation.

Hyannis, Ma

Wholesale tour operator. Initiated the scope and development of the Marketing Department. Researched and developed advertising and marketing plans. Responsible for the design, production and printing of all materials including two yearly tour books, weekly flyers for clients, travel documentation and advertisements. Hired and oversaw the translation staff.