Michelle Joyce, Mba Email & Phone Number

Partner closely with internal and top-tier external clients on one-on-one marketing-strategy and recommended solutions which meet their marketing and business needs through traditional and digital marketing tactics. Identifies and matches Cox Media’s products to specific client needs and objectives using both traditional and digital marketing tactics across a variety of video and display mechanisms through support of primary and secondary research resources from US Census Bureau, Scarborough… Show more Partner closely with internal and top-tier external clients on one-on-one marketing-strategy and recommended solutions which meet their marketing and business needs through traditional and digital marketing tactics. Identifies and matches Cox Media’s products to specific client needs and objectives using both traditional and digital marketing tactics across a variety of video and display mechanisms through support of primary and secondary research resources from US Census Bureau, Scarborough qualitative data and other proprietary database tools.Develops highly customized solutions and marketing campaigns to those clients that will grow our business that focus on reaching audiences as they consume media throughout the day. Acts as subject matter expert on delivering audiences on televisions, desktops/laptops, tablets and smartphones with the ability to illustrate and comment on the value proposition and demonstrate the impact to various clients’ marketing needs both internally and externally through a review of campaign results including Google Analytics and retargeting campaigns. Show less

Subject matter expert in Business Planning and Development and Introduction to Marketing courses. Preparation of initial course design and textbook selection. Execution of the syllabus in online and traditional classroom settings through lectures and other written/video support materials. Assessed student achievement to the learning outcomes for these courses and creating a marketing or business plan as directed for the class.

Establish partnerships and relationships with entrepreneurs and business developers in non-profits and small to medium sized businesses in the retail and service sectors to facilitate the creation of business startup, growth and development documentation. Conduct market entry, product development and strategic planning. Generate start-up plans, marketing, financial and growth and development plans. Create SWOC analysis, financial analysis, business operations documentation. Design and… Show more Establish partnerships and relationships with entrepreneurs and business developers in non-profits and small to medium sized businesses in the retail and service sectors to facilitate the creation of business startup, growth and development documentation. Conduct market entry, product development and strategic planning. Generate start-up plans, marketing, financial and growth and development plans. Create SWOC analysis, financial analysis, business operations documentation. Design and facilitate primary research administration and analysis. Show less

Adjunct faculty and subject matter expert for the Introduction to Marketing course. Preparation of initial course design and textbook selection. Execution of the syllabus in online and traditional classroom settings through lectures and other written/video support materials. Assessed student achievement to the learning outcomes for these courses as they relate to marketing projects.

Supported 125 store US retail operations through creation of marketing and promotional plans. Built relationships with internal and external clients in the US and the global marketplace. Developed, launched, and executed all printed sales collateral for personal care and home fragrance products through established business channels online and retail locations through point-of-purchase promotional programs, national advertising, direct mail, and complementary cross-promotional outside… Show more Supported 125 store US retail operations through creation of marketing and promotional plans. Built relationships with internal and external clients in the US and the global marketplace. Developed, launched, and executed all printed sales collateral for personal care and home fragrance products through established business channels online and retail locations through point-of-purchase promotional programs, national advertising, direct mail, and complementary cross-promotional outside partnerships. Managed internal databases for preferred customers. Created and executed zero-based budgets and ROI analysis. Two key projects: development and launch of national print and radio advertising campaign and Preferred Customer program. Show less

Casual Corner Group. Development and execution of marketing promotional plans and budgets, review of collateral supporting in-store promotions, research and communicate information to facilitate successful program execution both inside and outside of the company. April 1998 - October 2000.

Casual Corner Group. Collaboration with all internal departments and outside agencies to design, implement and analyze point-of-sale and direct marketing campaigns.

Special Division, Casual Corner Group. Interface with all internal departments and outside agencies to implement and analyze the point-of-sale and direct marketing campaigns. Designed and administered the pilot multi-media advertising campaign for the two brands.

August Max Woman Division, Casual Corner Group. Coordination of materials from internal Creative, Marketing and Operations groups to implement store promotional collateral. Special assignments included the organization of annual Field Management Meeting and field operational training materials later used by Organizational Development team as the basis for the corporate standard for field training.

August Max Woman Division, Casual Corner Group. General clerical assistance. Special project assignment: develop an operational guide to opening new retail locations for a major store conversion.

Mba, Entreprenurial Practices & Innovative Thinking

Bs, Business Administration And Management, General