Michelle Rider, Mba Email and Phone Number
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I am a transformative marketing leader with 20+ years of experience driving strategic growth and innovation across technology, healthcare, bioscience, AI, consumer packaged goods, and women's health sectors. My passion lies in uncovering unique insights and crafting groundbreaking strategies that propel companies beyond barriers to achieve unprecedented success. Recognized for seizing opportunities others overlook, navigating complex regulatory landscapes, and accelerating growth from "0-90," I have consistently delivered exceptional results.Throughout my career, I've led marketing transformations for iconic global brands like Amazon, Aetna/CVS, Coca-Cola, and Teladoc, and scaled high-growth startups to maximize valuations and achieve market leadership. My expertise in integrated marketing solutions, go-to-market strategies, and team leadership allows me to bring a holistic and strategic approach to driving success. With a deep understanding of consumer behavior and market dynamics, I deliver impactful, client-centric campaigns that drive business results.As a thought leader and trusted advisor, I excel at forming high-performing marketing teams that thrive in fast-paced, complex environments, building brands, navigating digital transformations, and resonating with diverse audiences.Honored as one of the "50 Women to Watch for Boards" by 50/50 Women on Boards, I am committed to expanding my board journey. I'm excited to be a Board Member and advisor to VULVAi, Kellogg Graduate School, and TechStars, and previously, Dallas Entrepreneur Center and Humanity Talent Network. As a board-level executive, my focus is on fostering sustainable growth, driving innovation, and making a lasting impact.A champion for DEI, I believe inclusivity strengthens organizational innovation and advances diverse voices. I am proud to have mentored over 40 women into leadership roles, reinforcing my commitment to empowering the next generation of leaders.My insights on digital health, advertising, and organizational structure are highly sought after, making me a valued advisor, dynamic speaker, and influential contributor to the future of marketing and healthcare innovation.Feel free to reach out to me here on LinkedIn or at ridermichelle@gmail.com to connect and network together.
Endeavor Management
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Chief Marketing Officer (F) | Executive In Residence | Board AdvisorEndeavor Management Feb 2023 - PresentHouston, Tx, UsMultiple Companies Across Health SaaS, Pharma, Health Tech, and AI sectorsCurrent and Past Companies and Clients: Bayer, Marvin, Arcadia, National Institute on Aging (NIA), BCT Partners, Office of Minority Health (OMH), and VULVAi• Counsels CEOs of multi-million-dollar PE back organizations, seed-level start-ups and government agencies across SaaS, health tech, and AI sectors• Developed commercialization strategies that drove 53% utilization of services and aided in securing Series A funding• Achieved $700K in annual savings through the realignment of the Marketing Team, optimization of vendor and agency relations, and the launch of a comprehensive marketing plan• Implemented contract acquisition and marketing strategies that led to securing a $17M contract for a $100M well-known PE-backed SaaS firm, increasing ARR• Advise FemTech CEO on the launch of AI start-up, navigating regulatory complexities to develop a go-to-market strategy through regional partnerships with health systems• Design B2B and B2C growth campaigns Designed B2B and B2C growth campaigns leveraging data analytics and market insights to enhance customer acquisition, engagement, and retention, resulting in an average increase of 30% in sales performance.
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Head Of Marketing | Healthcare Growth | E-Commerce | Vbc Amazon HealthAmazon Dec 2020 - May 2023Seattle, Wa, Us• Managed marketing for a $3B global division with double-digit growth by leading Amazon’s entry into telehealth with Amazon Care, Amazon Clinic, and the acquisition of One Medical• Executed omni-platform campaigns across 23 markets and managed a $10M media budget• Secured major healthcare and enterprise contracts, reinforcing Amazon Care’s position in the $3T healthcare market• Generated 300K+ user engagements in 90 days and expanded coverage to 40 conditions through targeted B2B2C strategies• Increased consumer traffic by 25% and B2B engagement by 40% by collaborating with design teams to create global brand playbooks and scalable channel strategies• Enhanced portfolio growth and established a virtual care platform by engineering a triple-tier strategy for B2B employers, health plans, and direct-to-patient care -
Chief Marketing Officer | C-Suite Executive TeamMd Live By Evernorth 2017 - 2019Miramar, Florida, Us• Managed $300M global P&L, reporting to the board of directors while securing partnerships for major health plans, including Cigna, Aetna, Humana, and Blue Cross Blue Shield• Launched marketing strategies that grew MDLive’s valuation to $2.7B, leading to its acquisition by Cigna• Achieved top share of voice for 9 consecutive months in health tech through strategic PR, earned media, and targeted content• Boosted customer registrations by 345% and generated 1,500 monthly leads across B2B2C with targeted digital and PR strategies• Doubled user registration rates and reduced costs by implementing AI tools like the Sophie chatbot to optimize user onboarding• Expanded MDLive’s offerings into behavioral and dermatology telemedicine, creating new revenue streams -
Vp Of MarketingTeladoc Health 2015 - 2017Purchase, Ny, Us• Contributed to the successful IPO of this $44M telemedicine company by increasing utilization 26% while managing a multi-million-dollar P&L and driving a complete marketing transformation• Led Teladoc’s marketing growth strategy, boosting registered consultant volume by 70%, contributing to a substantial increase in Teladoc’s valuation beyond initial projections• Revitalized low-performing sales channels with customer segmentation and loyalty strategies, using analytics to align offerings with customer value perceptions• Drove customer registrations from <1% to 70%+ by launching a B2B2C AI-enabled marketing platform, expanding reach by 30% and enabling highly personalized marketing across diverse user segments -
Head Of Strategic PartnershipsAetna 2011 - 2015Hartford, Connecticut, Us-Responsible for all strategic expertise related to National Markets, Segments and functions in support of the development and execution of marketing strategies and go-to-market plans driving member acquisition and retention-Strengthened Aetna's brands by setting strategy for several areas/markets to develop customer segmentation and targeting capabilities that expand business while building trust and loyalty with members-Identified and executed on opportunities to drive new thinking, innovation and cost efficiency into marketing approach through new or enhanced solutions/programs and tactics designed to achieve market growth-Integrate data and analytics to create frames of reference to evaluate relative attractiveness and risks of marketing opportunities and threats-Leveraged insights to inform acquisition and retention strategies-Aggregated local market and competitor insights, white-space opportunities, health marketing priorities, and multi-cultural opportunities to influence and define local marketing strategies-Proactively anticipated and adjusted for business and/or regulatory issues in marketing planning, based on an in-depth understanding of the local environment-Established processes to track quantitative and qualitative results of campaigns, events, and other programs; interprets results and adjusts approach to maximize segment/business growth opportunity and ensure value of investment-Led cross-functional work teams in a highly matrix environment; navigates and drives results through close collaboration with internal marketing and business partners to enable integrated planning and execution of marketing strategy-Drove the localizing of an integrated product/services value story for all audiences-Directed accountability as the business strategic marketing consultant-Established and maintained collaborative partnership between the market business leaders and Aetna marketing -
United Healthcare - Regional CmoUnitedhealthcare 2008 - 2011Us• Drove growth in Key Account, Middle Market, and Small Business segments by leading top-selling regional marketing initiatives in Texas and Oklahoma• Launch a women’s healthcare initiative, partnering with local sports teams like the Dallas Mavericks and Houston Rockets, increasing community engagement and brand visibility• Generated new revenue streams through rural government channels and strengthened broker affiliations by implementing a continuing education strategy -
Senior Marketing Manager Of Consumer ProductsAbbott Diabetes Care Jan 2004 - Dec 2008Abbott Park, Illinois, Us-Lead implementation of a $2.3 million worldwide brand launch encompassing TV, print, radio, direct mail, PR, events, collateral, sponsorship and internal communications-Develop and implement world-class consumer marketing capabilities and plans-Lead the development and implementation of holistic marketing strategies in order to build ADC’s brand and drive business growth-Focus on brand engagement, loyalty, advocacy, and retention-Partner with all stakeholders and the strategic planning leads to build progressive marketing plans that align to the Area / direction, brand roadmaps and business plans -Created and lead a customer-centric tactical planning process that delivers on the long term Diabetes Strategic Marketing vision across the brand and the product portfolio -
Vice President Of Multi-Cultural MarketingAlberto Culver Jun 2006 - Aug 2008Us-Responsible for driving and managing marketing, advertising and sales function for $50 million multicultural hair care products division -As Vice President of Multicultural Marketing and a key member of the Leadership Team, I contributed to leadership, business development strategy, new client development, client account management, and marketing by providing and executing my vision to strategize on all capabilities and offerings-In collaboration with the Chief Marketing & Business Development Officer, Division Vice President's and C-Level Leadership, I developed a comprehensive, market-facing new business development strategy and model designed to support the short and long-term growth goals of the organization-Initiated direct-to-trade strategies, including FSIs and end cap displays, yielding an average trade spend/sales ratio of 9% compared to 15% industry average-Secured 12% increase in retail product space through development and execution of merchandising schematics and display updates at Walgreens and CVS stores-Defined category segmentation strategies for international retail markets while effectively managing $7 million budget for TV, print, in-store, and radio advertising -
Director Of MarketingKaiser Permanente Jan 2000 - Jan 2004Oakland, California, Us-Managed communications team responsible for branding the Kaiser Permanente: Fee-for-Service Division-Work directly with the Director of the Division and CEO to develop scope of work for team, sequencing, defining value proposition, setting strategic and business direction, context & priorities for the team- Provides oversight, coaching & guidance to management-level staff- Partners with Director and peer HealthPlan Leadership to interpret, analyze and address key business issues and questions- Provide operational management: be accountable for the budget and resource viability of area of responsibility- Recommend organization/business performance metrics and act when needed- Review and recommend policies to achieve customer and KP goals- Review and recommend direction on continuous quality improvement programs
Michelle Rider, Mba Skills
Michelle Rider, Mba Education Details
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Northwestern University - Kellogg School Of ManagementMarketing/Management Strategy -
San José State UniversityBusiness/Managerial Economics
Frequently Asked Questions about Michelle Rider, Mba
What company does Michelle Rider, Mba work for?
Michelle Rider, Mba works for Endeavor Management
What is Michelle Rider, Mba's role at the current company?
Michelle Rider, Mba's current role is Global Growth Leader and Board Advisor | Chief Marketing Officer | Amazon | Aetna | Teladoc.
What is Michelle Rider, Mba's email address?
Michelle Rider, Mba's email address is mr****@****zon.com
What is Michelle Rider, Mba's direct phone number?
Michelle Rider, Mba's direct phone number is +197266*****
What schools did Michelle Rider, Mba attend?
Michelle Rider, Mba attended Northwestern University - Kellogg School Of Management, San José State University.
What are some of Michelle Rider, Mba's interests?
Michelle Rider, Mba has interest in Technology, Content Marketing, Healthcare Consumer Technology, Art And Design, Digital Strategy.
What skills is Michelle Rider, Mba known for?
Michelle Rider, Mba has skills like Marketing Strategy, Strategic Planning, Marketing, Leadership, Cross Functional Team Leadership, Management, Brand Management, Competitive Analysis, Business Development, Product Marketing, Event Planning, Program Management.
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