As a co-founder of AI Mentors, I lead our mission to empower business leaders, marketers, and executives to harness the power of artificial intelligence for transformative growth. At AI Mentors, we go beyond consulting—we teach, train, and help organizations integrate AI into their daily operations to drive smarter decisions, boost productivity, and achieve sustainable success.My focus is on building a client-first culture, delivering real-world solutions, and creating scalable strategies that position AI as a strategic advantage for businesses. Through thought leadership, strategic partnerships, and a commitment to excellence, I’m dedicated to making AI accessible, actionable, and transformative for every organization we serve.Let’s connect to explore how AI Mentors can help you and your business thrive in the age of AI.

• Provided expert consulting services in marketing strategy and AI implementation for businesses across various industries.• Developed and executed AI-driven marketing strategies, resulting in 30% increase in client engagement and a 25% boost in ROI.• Conducted workshops and training sessions on integrating AI into marketing processes for teams of 10-50 professionals.• Formulated and executed comprehensive marketing strategies, campaigns, budgets, and plans for a diverse range of clients, spanning from B2B and B2C start-ups to established multi-million-dollar businesses• Provided strategic guidance on AI implementation, including technology selection, infrastructure development, and ethical considerations as well as led cross-functional teams in the successful execution of AI projects, from ideation to deployment, ensuring alignment with business objectives and timely delivery• Collaborated closely with the company's leadership and sales teams to synchronize marketing efforts with business objectives as well as employ data-driven analysis to ensure alignment of these initiatives with overarching business goals• Hired and built international and domestic marketing talent, led marketing operations and oversaw implementation and analytic tracking• Speaker, B2B Online, Chicago, "Using AI: Creating Content That Appeals to Different Stages of Buyer’s Journey " (2024)

Developed corporate brands, created, and executed corporate marketing, public relations, and communication strategies for a global portfolio of 11 companies and 20 Brands in the CIMS industries (Controls, Instruments, Measurement Devices and Sensors).  Successfully re-platformed and optimized 4 global websites within demanding timelines, resulting in an exceptional revenue increase of 14.72% and delivering a significant competitive advantage. Implemented robust PPC strategies that yielded remarkable outcomes, with a staggering 185% increase in transactions and a notable 142 % growth in PPC online revenue, effectively maximizing profitability. Demonstrated an acute understanding of customer behavior and preferences through persona development, leveraging market research, competitive analysis, and customer insights to uncover hidden growth opportunities and inform data-driven strategic marketing decisions. Devised and executed innovative marketing initiatives, including personalized customer engagement tactics, upselling and cross-selling campaigns, resulting in an impressive 19% boost in average order value, further maximizing customer lifetime value. Utilized comprehensive SEO strategies, leading to a substantial 43% increase in ranking keywords for each website, enhancing organic visibility and driving targeted traffic. Built and led high-performing international and US marketing teams, fostering a collaborative and results-driven culture to drive strategic initiatives and achieve business objectives.

Developed corporate brands, created, and executed corporate marketing, public relations, and communication strategies. Crafted and championed a compelling strategic vision strategy and channel development, capitalizing on market trends, and building competitive advantages. Led a team of marketing professionals escalating company sales, building brand equity, and creating loyal customers.  Centralized and unified brand and established brand guidelines. Created a buy in with legacy employees. Created, rebranded, and rejuvenated C & B Operations, Parker Freeze, Dry ProForm Fabrication, Real Tractors Are Green and Products For Ag, and Echo Ski Resort brands.  Supported the growth of C & B Operations from a 25 to 37 location dealership group across six states. Skyrocketed online traffic by 251% through SEO, email, social media, paid ads, and traditional media. Escalated online leads by 72% through enhancements to SEO and email program. Established focused online video presence through enhancing the YouTube channel with over 200 videos and the launch of C & B TV. Transformed from scant social media to a remarkably effective funnel driving leads through a new website (oversaw 10 websites total), video, CRM, and marketing automation. Ignited hypergrowth taking the enterprise from $600 M to $1 B+, creating a concrete clean brand identifiable in all markets. Pushed new brand out to penetrate new markets, explaining reach.  Partnered with store managers, creating an individualized store plan, including advertising sponsorships, and educating on digital spend and results. Created 1.2M You Tube views in two years, with 100 videos produced, increasing leads by 32% and organic leads by 20%. Created informational videos on products as well, including own farm plot and utilized video to teach about the product etc. Decreased percentage of advertising spend due to efficiency and growth of the company. Transformed a chaotic environment into a scalable system.

Oversaw international market penetration strategies across all instore and online consumer touch points. Chief architect of digital, advertising, merchandising, public relations, customer relationship management, customer retention, strategy, customer loyalty, product launches, enterprise growth initiatives and research and data analytics. Functioned as the change agent, rebranded, and refreshed brand, making it e-commerce friendly. Managed a team of 8 and a budget in the millions. Generated revenue by increasing sales through successful global marketing, employing research, data-driven insights, product marketing, communications, advertising, and public relations. Created and launched eCommerce website from inception to 60% above sales target growth. Strategized best online practices, displaying 8,000 products online. Exceeded sales budget, producing 1st year sales of $600K, creating a favorable acquisition. Conceived and instituted re-branding of brand definition, strategy, and differentiation. Architected segmentation & targeting strategies across all business units utilizing data analytics. Developed Marketing roadmap, enhancing conversion, customer engagement, and a competitive advantage in the construction supply business. Married the arts of consumer emotions, intuitive insights, and a compelling brand vision with the sciences of best practices, discipline, key metrics, analysis, and process, pushing results to exceed all expectations.  Worked through legacy employee fear of job loss and resulting lack of cooperation due to launching of new Ecommerce channel. Produced an attitude of growth and opportunity among resistance employees.

Spearheaded the online B2C eCommerce marketing strategy, digital project planning, digital design and digital merchandising, as well as drives alignment with cross-functional teams that map to the larger retail strategic objectives and key product launches for a $3.5B furniture manufacturing and retail company. Responsible for the overall strategy and development of new online business efforts including global expansion and enhancing the functionality and versatility of the current websites. Identifies and executes all digital strategies that deliver a long term path for continuous improvement of customer acquisition: paid search, social media, email, SEO, affiliates and display advertising. Oversees the selection and management of agencies that support the team's activities. Collaborates with international teams as new eCommerce initiatives are launched globally. Manages the web and digital teams and set team and individual goals that align with the department and function goals.• Launched Ashley’s first International multi-lingual product website• Launched Ashley’s first mobile website• Responsible for Ashley Furniture Industries’ 7 Websites and $9M digital budget• Led the team to re-platform the websites and created efficiencies through to completion and launch• Operational oversight of all agency website designs and site experience• Optimized on-line marketing through data mining via Adobe/Omniture Site Catalyst and Google Analytics• Initiated CRM email campaign programs

Created yearly product roadmap for the ongoing testing and optimization of the various stages of the customer acquisition process from multiple splash pages to each step of the customer conversion process. Conducted weekly A/B tests for the splash page & registration flow including product messaging, call to action, special offers, additional site pages, the number of steps, messaging and creative, new SKUs, and save offers. Worked with the company’s acquisition, partner marketing, retention and affiliate teams to refine partner/affiliate splash pages, loyalty marketing messaging, banners and registration paths, ensuring they are targeted to specific audiences and offers. Optimized SEM/SEO pages.• Increased the average revenue per subscriber by 18.5% through testing the splash and registration flows• Implemented up-selling efforts that improved incremental subscription revenue of returning visitors by 6%• Managed daily stand up meetings to manage the progress of projects and prioritization of future projects.• Partnered with cross functional teams to implement programs including: integration, QA, product development, creative, customer service, database management, analytics, finance and other members of the marketing team• Produced, refined and distributed Omniture reports which track key performance indicators

Strengthened customer base of upgrades through optimizing site abandonment, sku testing, affiliate marketing, cross business marketing, A/B testing, creating save strategies and streamlining the process flow. Pioneered up selling, gift with purchase, and chat within the registration flow using Talisma Corporation’s chat boxes. Forged and cultivated key relationships between Classmates.com and the multivariate testing company Offermatica. • Optimized the performance of the checkout abandon pop up by increasing the checkout completion rate by 4% and the abandon email save strategy by defining segments, moving the placement to a content management tool and marketing to the diverse Classmates audiences• Elevated sales and website visitor experience by delivering significant enhancements through usability testing, site behavior statistics, research and identification of user needs/behavior patterns. • Collaborated in the successful launch of the checkout component from the Galileo platform to the Resin platform and the successful launch of the Process Testing tool (internal content management system) by creating the business requirements, strategic planning, documentation & the launch of marketing plans. • Cultivated partnership with Webloyalty.com Inc. and boosted affiliate marketing sales through site testing.

Improved registration process through testing and optimization. Produced requirements for products, projects, and tests including brief, spec and QA verification documents. Implemented a strategic marketing plan and deployment calendar for the registration process. Worked closely with key departments including, Acquisitions, Email, Development, IT, Marketing, Creative Services, Reporting and Member Care. Tracked and analyzed product & process metrics through Omniture and Coremetrics. • Championed creation and implementation of current registration process which fueled the uptick of 3% of new visitors’ conversion rate (additional 190,000 members on the site per year) and increased site feature awareness. • Improved the subscriber time on site by 5% through promotional product messaging within registration • Played primary leadership force of the relationship between the multivariate testing company, Optimost, and Classmates.com. • Stayed abreast of changes in the marketing environment to best serve the long term value of the organization and adjusted plans & changes accordingly.

Developed & executed seasonal department financial plans for men's woven shirts that met division level financial goals. Responsible for maximizing sales in a $55 million budget and gross margin through strategic inventory management. Managed sku inventory investments to maximize productivity & fulfillment including initial buys and reorders for men's woven shirts. Worked with buyer to reduce shipping liquidation costs by 3% through allocation re-alignment.

Strategically planned and implemented new process enhancements and reporting tools paralleling the corporate goals. Increased profitability by $250,000 by dissecting the current SAP & Brio reports and re-vamping them. Enhanced communication between sales, customer service and the inventory analysts through analysis of reports. Led project teams in the formation of best practices and adjusted visibility to the direct shipment goals through cross-functional and cross-divisional reporting.

Responsible for the tracking and the order management of $ 275 million for the Nike Factory Outlet stores. Assisted in the Marketing Initiative project for the Nike Customer Service division. Developed trustworthy alliances between Nike Sales Reps, Nike Buyers and the Nike retail account base. Communicated issues and resolutions with a sense of urgency using a strong command of verbal and written language. Eased conflicts by using sound judgment and decision-making skills to arrive at variable conclusions consistent with corporate ethics and practices. Supported Nike business through specific inventory control planning, forecasting, tracking and analysis of futures orders.

Implemented open communication between Nike Sales Reps and Nike’s Future II accounts. Educated new colleagues with best business practices and provided guidance to facilitate conflict resolution. Provided weekly order status reports to account executives, buyers and distribution associates in order to facilitate improved communication. Managed and facilitated timely and accurate FedEx, UPS, and USPS delivery information of product.