Michelle Khoo Email & Phone Number

Singapore

Singapore

Adidas Flagship App - EM, JP, KR App Lead• Driving Private Sale mechanic pilots for global growth team, e.g. TH, SG, PAC, KR, working withglobal product team on key MVP features• Enabled key promotional user journeys in app across APAC e.g. drops banners, bra/shoe finder user journeys, gwp promotions, unlock mechanic, lookbook• Built seasonal membership hubs with Amplitude dashboard tracking across 6 APAC countries• Drove Global Event Tool (GET) platform usage for events & contest on both apps• Trained country teams in different tools for elevating app experience across upper/lower funnelsCONFIRMED App - APAC L2 Operations & Publishing• Helped launch Confirmed App in SG, KR & UAE• Led global content push for Confirmed SG, KR & UAE feeds• L2 Hype ops cross-platform launch support for global hype launches for this region(.com/app/confirmed)

Singapore

• As territory lead, piloted, planned and rolled out Partner Support Desk, a case management system that measures demand for support, gathering data for insight-driven B2B roadmaps• Championing projects to Senior Leadership at territory and geo levels across matrix• Optimizing platform content using data-driven insights (AEM, Adobe Analytics)• Building consistent user journeys across communications (Salesforce Marketing Cloud)• Transitioned manual processes to automated and scalable ones (ServiceNow, JIRA)

Singapore

• Stretch assignment to the NDDC Asia Hub App Business team• Helped launch Nike's DTC shopping app, Nike App, across 8 countries• Worked with brand/demand planning/membership teams to strategize & execute brand moments in App e.g. early access, promo mechanics• Analytics & Reporting - collaborate with analytics team to publish weekly reports e.g. Promo/BAU reports for downloads, demand, AUR• Cross-category merchandising of App assortment• QA App content/links across the countries App Team covers

Singapore

• Managed Nike's B2B marketplace portal, Nike.net, for wholesale channel partners across Southeast Asia & India (16 countries)• Owned full suite of partner GTM tools, serving the breadth of marketplace• Piloted product margin promotions with data-driven insights, converting 15% more on those skus during quarterly seasonal sell-ins• Supported day-to-day operational requests from internal and external partners, including onboarding, training, support and transition management

Singapore

• Planned, owned high-demand launch operations for Ecommerce BU (Magento, Shopify)• Conducted bi-monthly raffle draws for high-demand sneaker launches• Coordinated stock transfers between online and B&M store based on real-time Sell-Thru data• Handled all categories on the E-SHOP (CDG, T-Shirt, Sneakers) incl. visual merchandising• Managed all digital communications (site, IG, EDMs), coordinating with London HQ

Singapore

• Processed the documentation for approval as an EPPU supplier, financial grade S3• End to end project management including scoping, deployment, testing and handover• Client management, account management• Handled a team of 12 designers and developers• Project Management software used - Jira, Slack, Trello• Wireframing software used - Balsamiq, Invision, Adobe Illustrator, PhotoshopProjects I've completed:• Coursecheckr - a workshop/course booking app for your phone• Swook - a mobile marketplace app for US college students to buy/sell• BEcause - a crowdfunding donation site• UmmiSG - an ecommerce site for a halal sundry shop• 1cloudstar - a website for a cloud-service provider

Singapore

• CPD division, managed Maybelline, Garnier total visual merchandising for Singapore (290 units)• Planograms for wall units across all trades (supermarkets and pharmacies)• Designed, prototyped, rolled out trade displays for key product launches and special projects (atriums, beauty bars, private events)

Singapore

• Onboarded brands onto learning platform including M.A.C and Bobbi Brown• Run Facebook marketing ads for platform• Integrated social media driven feedback on site, Facebook customer review system