Creative SabbaticalTime off to refresh and nurture creative inspiration while still advising, coaching and mentoring.

Member of global leadership team that led ServiceNow through explosive growth in the context of incredible global change and volatility. Hired to build a global Customer Advocacy function from the ground up, I successfully delivered on that objective while learning a ton as part of the Customer Success, Innovation and Brand leadership teams. My expertise and passion grew for: building and leading healthy teams, putting customer experience and customer voices at the center of go to market decisions, designing for operational effectiveness and optimizing cross-functional delivery in complex, high-growth environments. I made incredible friends and practiced a deeper level of empathy and vulnerability at work that allows me to bring my best self to leadership and teams I serve. -Built Customer Advocacy team from 3 in the U.S. to 25 globally that consistently beat objectives, successfully took on new challenges, exceeded group employee engagement scores and experienced 0% unwanted attrition -Rolled out operational tools, technology, processes and communications as foundation for scale that effectively managed work, enhanced cross-org collaboration and provided accurate reporting for data-driven decision making -Led strategic initiatives focused on quarterly earnings process, launching first-ever sales reference program and developing an executive reference program-Led development of cross-org orchestration and interlock to establish customer-led marketing and scalable processes for identifying, prioritizing, creating and amplifying customer stories across channels-Elevated the voice of ServiceNow customers across sales, marketing and internal communications—20+ customers in 2022/2023 global brand campaign including: NBA, Zoom, Delta and Asahi, 400+ stories published, $500M+ pipeline influenced, 450+ customer story features in Comms, campaigns and events, 120% increase in story engagement on .com in 2022-Drove annual planning process and delivery against KPIs

Built customer marketing and sales reference function from the ground up. Worked with a strong focus on customer experience and advocacy while engaging compelling customer stories in sales, marketing, media, analyst and social channels.- Built cross-organizational cooperation and processes to ensure customer marketing is integrated with broader customer success, value realization and customer experience programs while also strategically impacting sales and marketing objectives- Developed strategic advocacy relationships with C-Suite and HR leaders to create mutually beneficial exposure across channels- Produced compelling customer assets including videos, case studies and sales tools- Directly impacted effective positioning, positive media and analyst exposure, lead generation that has exceeded targets and more than $250 million in bookings- Increased active customer advocate base by more than 200% - Implemented customer reference database to empower sales and marketing with intuitive self-access to approved customer information and assets while providing an effective infrastructure for managing requests and analyzing performance of assets relative to goals- Member of core team for highly successful IPO, also worked with legal and investor relations to create post-IPO processes for customer disclosure - Recognized for results with company-level “Outstanding Contributor” award

Employees Rule! Responsible for all aspects of marketing and early adopter customer experience for early stage start-up SaaS company. UpMo delivered employee-centric career management solutions that empowered people to take charge of creating fulfilling careers in a way that benefits their current companies through improved engagement, retention and attraction of high-impact talent.

Provided marketing, business development, and sustainable business services to organizations bringing positive social change while pursuing my MBA in Enterprise Sustainability.Clients included: City of Antioch, Symantec, Brand Engine, DotGreen, Future Insight Maps, and Green Your Management, Inc.

Led customer programs and advocacy as part of the Field Marketing leadership team in close collaboration with sales. Program success and passionate follow-through became a catalyst for improved customer experience across touch points with the company:- Built and managed strategic customer relationship programs that aligned with company goals, catalyzed positive cultural change, influenced 4X growth in enterprise software revenue and provided customer insight into company decisions - Built and led a high performing team from the ground up--we consistently beat objectives and had zero voluntary attrition over 5 years- Created content, best practices, database, green event approach and evangelist network leveraged successfully by broader marketing organization- Delivered sales enablement tools, sales training content and presentations- Customer briefing program—influenced $98M+, grew named account participation 500%, earned highest sales rating ever in industry study - Customer advisory boards—achieved exceptional customer engagement that provided invaluable customer insight and a highly strategic selling tool - Customer reference program—developed 83 enterprise sales references in 12 months plus effective tools and processes aligned with sales cycle, delivered 11 new enterprise customers for PR reference opportunities

As part of the marketing and sales operations teams, I contributed to the strategic evolution of BEA marketing and sales successes: - Developed integrated marketing plans and programs across product lines to successfully launch and sustain multiple WebLogic software solutions- Developed sales tools and WebLogic product content for collateral, web, promotions and programs—recognized for exceptional ability to translate technical concepts into effective customer communications- Created strategic account program with VP of sales operations—gathered customer priorities, improved alignment of resources to achieve sales goals- Collaborated with sales on training curriculum, delivered sales training content and presentations, ensured flawless execution of sales training events- Contributed to significant market buzz and record sales through effective management of re-branding and advertising programs- Built the BEA customer briefing program from the ground up into a strategic enterprise sales tool and thought leadership platform—influenced $64M+ in closed revenue- Maximized impact of customer interactions by training spokespeople to effectively create a dialog, not just present to customers - Fostered culture of customer focus and built evangelist pool through collaboration and influence with executives, sales and business unit experts - Built and led 2 organizations from the group up, responsible for 7 direct reports across multiple functions

- Exceeded lead generation and awareness goals by implementing integrated, measurable marketing programs for authoring tools and server software- Effectively delivered incredible breadth and volume of marketing projects as right-hand to head of marketing in start-up company- Earned 2 promotions and consistently increased responsibilities