www.orangetheoryfitness.com

Co-founded the New York City-based Miami Dolphins fan organization and 501(c)(3). Organize annual outing to Dolphins at Jets with record-breaking attendance (over 1100 attendees in 2014 and 2017). Donated over $65K to multiple charities since club inception.

Provided clients with marketing and promotional strategies and solutions to benefit their businesses. Services included: marketing plan and budget development, branding, event planning, creative brainstorming, content development, project management and social media/e-mail promotion.

Responsible for creative planning and execution of consumer and affiliate marketing campaigns for Boxing, NFL, MLB, Documentary and Pay-Per-View programming. Managed internal departments and outside agencies in the production of marketing and advertising materials, including TV, Radio, Print, Outdoor, Interactive and Collateral.Liaised with Boxing promoters, media agencies and creative team to promote large scale Pay-Per-View events, including record-breaking Mayweather vs. Pacquiao.Organized and launched fan engagement action plans to increase brand awareness in-arena and online.

Ensured timely delivery of videos, text and graphics to online partners, as well as internal archive server. Produced unique and compelling content for Inside the NFL web segments.

Managed internal and external global marketing projects for the Investment Bank.Participated in major corporate re-brand and trained employees on revised guidelines following launch.Served as liaison between internal clients and outside vendors and suppliers, negotiated pricing and coordinated production of marketing materials.Worked extensively within content management system to maintain website.

Produced weekly videos highlighting Dolphins fan experiences outside of Miami.Conducted interviews with fans, former and current NFL players and sports media.

Managed photography process from concept inception to print publication for Clinique’s global Gift with Purchase program.Liaised with vendors and Global Operations to ensure that all markets received requested visuals to meet on-counter deadlines.

Coordinated and executed segments of Clinique’s global skincare marketing programs.Presented Management with product discontinuation scenarios to avoid liabilities costs.