Michelle Kulik Email & Phone Number

Tallmadge, Oh, Us

● Optimized and managed the various subscriber lists within Cordial to segment contact based on behavior and maximize overall campaign effectiveness.● Coordinate a variety of email sends; both large-scale sends and automated campaigns.● Stayed informed about industry best practices, trends, and regulations related to email marketing, ensuring compliance with GDPR, CAN-SPAM, and other relevant laws and guidelines.● Collaborated cross-functionally with design, content, and product teams to ensure alignment of messaging and branding across all email communications, maintaining brand consistency and enhancing user experience.

● Perform SQL queries against the full customer list to determine optimal mailing lists for all printed publications.● Using back-end analysis, constructed the matchback program from scratch in order to determine the most profitable customers based on demographics and purchase history.● Leveraged analytical tools such as SQL, Excel, Tableau, and Google Analytics to conduct in-depth analysis of catalog performance, market trends, and competitive landscape, enabling data-driven decision-making and strategic planning.

● Increased conversion rates in the Email Marketing program through tailoringthe list selection process.● Drove order completions with implementation of Checkout Abandon program.

● Implemented tailored email lists to increase conversion and click-through rates● Negotiated with several ESPs and lead the campaign in selecting the best option● Improved design of emails for a better customer experience● Developed and executed end-to-end email marketing campaigns

M.B.A., Strategic Marketing

Bachelor'S Of Fine Arts, Graphic Design

Activities and Societies: Delta Gamma Fraternity, Golden Key National Honor Society, Cum Laude: 3.6 graduating GPA,

Education record