Michelle Kwon Email & Phone Number

Waterloo, Ontario, Canada

- Currently developing and executing a content strategy to enhance UW Blueprint’s digital presence by analyzing engagement metrics and identifying key audience trends, aiming to increase social media reach and follower engagement- Leading a cross-functional team to create a series of posts and social media campaigns that highlight project impact stories, while collaborating with designers and developers to ensure consistency and improve stakeholder engagement

-Leading the digital marketing strategy for the upcoming UWPM Product Conference, utilizing email outreach, social media campaigns, and cross-promotions with other organizations to boost awareness and engagement, aiming for 200+ registrations- Optimized the club's digital presence by redesigning the website and launching a social media marketing campaign, improving user experience and increasing online engagement by 25% through A/B testing and in-depth market and audience research

Toronto, Ontario, Canada

- Attended Samsung workshops and developed content that gained over 45,000 views while effectively showcasing Samsung’s products and brand narrative- Integrated customer feedback from surveys and conducted detailed customer data analysis, optimizing content strategies to align with Samsung’s target demographic, resulting in more relevant and competitive posts towards high potential customers

Ontario, Canada

- Conducted and implemented a series of experiments to fine-tune E.coli and Salmonella growth parameters, enhancing the conditions for optimized bacteriophage production to improve safety in food by reducing food-borne pathogens- Led the development of innovative strategies for bacteriophage amplification- Utilized Excel to extract and transform data from raw excel sheets, converting complex genetic and biomedical information into quantifiable insights, enabling more informed scientific conclusions and analysis - Applied statistical and bioinformatic tools to methodically analyze and draw insightful conclusions from the results of the experiment, facilitating data driven decision making and improving research outcomes

Alberta, Canada

- Perform functional annotation of the assembled sainfoin genome. - Extract genomic DNA from sainfoin to execute short- and long-read whole genome sequencing.- Assemble a sainfoin reference genome sequence by integrating the short- and long-read sequencing data.- Design primers and vectors to perform transformation and molecular cloning

Bachelor Of Science - Bs, Biology/Biological Sciences, General, 3.7

Currently a third year student in Honours Biology Coop with a specialization in Bioinformatics

International Baccalaureate