Michelle Laidlaw Email and Phone Number

AIOps Product Marketing and cross ISG product marketing programs, including Future-Proof Product Marketing Program, Dell Technologies World and AWS re:Invent

Developed strategic plans for internal and external communications to support global DevOps (Agile Ops and Continuous Delivery) and Mainframe Businesses with a focus on machine learning, AI, analytics, automation, continuous delivery, continuous testing and DevSecOps.Key Accomplishments:•Led communications strategy for DevOps and Mainframe Business Units, responsible for employee, external, cross-business unit and executive communications programs.•Developed and implemented integrated and strategic public relations programs focused on building through leadership and driving brand awareness for CA’s DevOps and Mainframe solutions, and overall technology storytelling across CA’s broad technology portfolio.•Strategized with product marketing and business unit leaders to develop and coordinate internal and external communications programs with key customers and partners to facilitate wins, success stories and mutual press opportunities that support marketing initiatives and demand generation priorities.•Developed new product launch and cross BU plans, managed PR agency teams and collaborated with regional counterparts (e.g. Country PR Managers) to execute internal and external communications programs.•Advised corporate communications team to drive internal and external communications strategy and execution surrounding M&A activity for several DevOps related acquisitions as part of a cross-functional team.•Managed ongoing authentic and consistent employee communications strategy for DevOps and Mainframe businesses, leveraging Town Halls, executive memos and videos to convey internal messages.

Developed and executed global strategic plans for internal and external/media communications to support IT Business Management and ecoSoftware lines of business. Key Accomplishments:•Managed IT Business Management and ecoSoftware/Sustainability product launches, thought leadership campaigns and employee communications programs.•Managed Business General Manager Twitter accounts.•Managed IT Business Management and Sustainability blogs and line of business Twitter feeds, significantly increasing followers and site visits.

Designed and implemented internal and external communications strategies and programs for multiple business areas including: CEO, CIO, CTO, CFO, Operations, Human Resources and Support organizations, acting as trusted advisor for senior leadership.Key Accomplishments:•Contributed to crisis communications related to company’s SEC investigation, CEO transition and restructuring communications. •Initiated and managed global internal and external events, including executive speaking engagements, shareholder meetings and press conferences at CA World, the company’s annual user conference which attracted over 5,000 customers, partners, journalists and industry analysts.•Created and executed meaningful corporate campaigns and thought leadership programs for internal and external audiences.•Co-leader on the global press and analyst program for CA World.

Senior Public Relations Specialist, 2003 – 2005 (Specialty: Linux, Internet Security)Specialist, Public Relations, 2001 – 2003 (Specialty: Global Product Review Program)