Michelle Langleben Email & Phone Number

Buenos Aires Province, Argentina

Team Leadership. Oversee and lead a team of five individuals, including roles in design, content development, junior marketing, affiliate marketing, and email marketing. Primary responsibility is to align their tasks and supervise their projects to achieve our marketing objectives.Marketing Strategies. Develop and execute marketing strategies for all business lines of the company, resulting in a significant increase in online presence and brand recognition for our brands, including Pampa Direct, Latinafy, Compralia, and XPallet.Business Development. Spearhead strategic commercial agreements and collaborations with partner companies to expand our influence and drive sales growth.Process Optimization. Indirectly supervise areas such as customer service, warehouse, local sales, and wholesale, continuously seeking process improvement opportunities to enhance operational efficiency and address issues proactively.Key Achievements:Successfully created and managed the online presence for multiple brands, leading to a substantial increase in social media followers (from 10k to +100k).Achieved significant growth in customer base and sales through the implementation of results-driven marketing strategies.

Amidst the surge of technological advancement and the growing popularity of Instagram and Facebook filters, I identified a unique opportunity in the virtual reality market. With a background in marketing and events, I founded the start-up "Lo Filtrito" with the vision of bridging these two worlds and providing an immersive experience through augmented reality filters on social media. As the founder, I have led all facets of the business, from initial conception to execution and growth. This includes strategic ideation, business development, creation and management of the company's online presence, and negotiation of agreements with brands. It has been gratifying to work alongside brands such as HBO, Amazon Prime, and LATAM Airlines, among others, to develop custom filters that have generated increased engagement and participation from their audiences in their marketing campaigns.Lo Filtrito embodies my passion for innovation, creativity, and capacity for business development.

Managed all aspects of marketing and communication for a company with two live event venues. Developed and implemented marketing strategies to promote venue events and advised productions on effective marketing tactics to increase ticket sales.Collaboration: Worked closely with event production teams to ensure proper promotion and maximize ticket sales for each event.Key Achievements:Successfully increased ticket sales and event attendance through targeted marketing campaigns and strategic promotional efforts.Managed the company's online presence and social media channels, resulting in increased engagement and brand visibility.

Tel Aviv Area, Israel

Summer internship in Tel Aviv, Israel. I worked for the innovation department of the record label Alpha Music, a music platform for commercial establishments and shopping malls.Searched for new talents to integrate into the platform.Initial contact, follow-up, and loyalty building.Communication plan for Facebook.

Oversaw all marketing and communication aspects for Resinsa, the exclusive representative of Polytan in Argentina. Managed comprehensive online and offline marketing initiatives to enhance brand visibility and drive lead generation. This included coordinating impactful promotional stands at various events and executing sponsorship activities to maximize brand exposure and engagement.Collaborated closely with clients to arrange strategic meetings, nurturing key business relationships and driving sales growth. Led the development of the company's website to ensure brand consistency and user engagement, while crafting compelling promotional materials to amplify marketing impact.Maintained regular communication with headquarters in Chile, ensuring strategic alignment and operational efficiency across all initiatives

Bachelor'S Degree, Licenciatura En Gestión De Medios Y Entretenimiento

Entrepreneurship & Innovation Development, Entrepreneurship/Entrepreneurial Studies

Summer course, Tel Aviv University

Creatividad E Innovación Digital, Advertising

Community Management, Communication And Media Studies