Michelle Lappeman Email & Phone Number

Johannesburg, GP, ZA

Johannesburg, Hyde Park.

• I joined Opti-Num Solutions as the sole Marketing Specialist. My roles and responsibilities include planning, execution and development of all marketing activities.Elements that form part of my responsibility include:
• Developing and executing targeted multi-touch marketing campaigns to assist sales in obtaining annual revenue goals in Southern Africa. This includes working with internal teams to develop targeted, engaging content.
• Developing and executing targeted multi-touch marketing campaigns to assist sales in obtaining annual revenue goals in Southern Africa. This includes working with internal teams to develop targeted, engaging content.
• Budget management - making sure we maximise budget to achieve best results for available budgets.
• Evaluating, measuring, and reporting on all marketing campaign effectiveness and analysing ROI for campaigns with a clear focus on generating and nurturing business opportunities.
• Effectively planning, executing and measuring the impact of marketing events programs (seminars, webinars, and conferences) and recommend the mix of outbound programs for Southern Africa to support the different sales.

Woodmead Johannesburg

• I was promoted to Marketing Coordinator in February 2016 wherein my responsibilities and brand portfolio grew. My responsibilities included:
• Management and implementation of the company’s marketing campaigns/programmes including planning, execution, tracking and submission of relevant claims.
• Management of all product/brand events – brands include the likes of HP Enterprise, Epson, Intel, Cisco, Eaton, APC and Intel Security.
• General administration within the marketing… Show more I was promoted to Marketing Coordinator in February 2016 wherein my responsibilities and brand portfolio grew. My responsibilities included:
• General administration within the marketing department.
• Marketing communications.

Johannesburg, Woodmead.

• I began working for Tarsus Distribution Group in April 2014 as a Marketing Assistant.My responsibilities included:
• Assisting with the Management and implementation of the company’s marketing campaigns/programmes including planning, execution, tracking and submission of relevant claims.
• Assisting with the Management of all product/brand events – brands include the likes of HP Enterprise, Epson and Intel.
• Proactively assist the Marketing Manager with the co-ordination of all… Show more I began working for Tarsus Distribution Group in April 2014 as a Marketing Assistant.My responsibilities included:
• Proactively assist the Marketing Manager with the co-ordination of all marketing activities.
• General administration within the marketing department.

Johannesburg Area, South Africa

• Nearing the completion of my qualification at Vega, I enrolled in a 2 month internship at Joe Public. My responsibilities included:
• The creation of creative, strategy and production briefs based on the client’s objectives. In addition to this, I liaised with clients on various aspects regarding the brief as well as basic administration of active.

Johannesburg Area, South Africa

• During my studies at Vega, I interned at Y&R during the holidays in both the client services and public relations department. My responsibilities involved:
• Briefing in new jobs, managing the Pick n Pay FMCG account.
• Liaison with clients on areas such as material deadlines, copy details, production dates and deadlines as well as the updating of status reports. Public Relations Responsibilities:
• Researching possible speaking opportunities for the PR director to take part in… Show more During my studies at Vega, I interned at Y&R during the holidays in both the client services and public relations department..
• Researching possible speaking opportunities for the PR director to take part in as well as developing a schedule of events, sponsorships and team building activities that the company could possibly tap into. During.

Johannesburg Area, South Africa

• During my gap year, I enrolled in a 5 month internship at Wunderman, my responsibilities involved:
• Developing client briefs for creative, strategy and production department based on the client’s objectives.
• Client liaison regarding various queries and strategies going forward.
• Weekly status reporting on current products as well as prospective projects.

Advanced Diploma In Digital Marketing, Digital Marketing

Integrated Brand Communications, Brand Management

Education record