Michelle Lappeman Email & Phone Number

Johannesburg, Gp, Za

Johannesburg, Hyde Park.

I joined Opti-Num Solutions as the sole Marketing Specialist. My roles and responsibilities include planning, execution and development of all marketing activities.Elements that form part of my responsibility include:•Developing and executing targeted multi-touch marketing campaigns to assist sales in obtaining annual revenue goals in Southern Africa. This includes working with internal teams to develop targeted, engaging content for different personas and stages of the buyer's journey… Show more I joined Opti-Num Solutions as the sole Marketing Specialist. My roles and responsibilities include planning, execution and development of all marketing activities.Elements that form part of my responsibility include:•Developing and executing targeted multi-touch marketing campaigns to assist sales in obtaining annual revenue goals in Southern Africa. This includes working with internal teams to develop targeted, engaging content for different personas and stages of the buyer's journey (inbound, digital, thought leadership).•Budget management - making sure we maximise budget to achieve best results for available budgets.•Evaluating, measuring, and reporting on all marketing campaign effectiveness and analysing ROI for campaigns with a clear focus on generating and nurturing business opportunities.•Effectively planning, executing and measuring the impact of marketing events programs (seminars, webinars, and conferences) and recommend the mix of outbound programs for Southern Africa to support the different sales territories business objectives.•Performing regular and detailed analysis of pipeline and funnel support with recommendations for continuous improvement.•Project management and maintenance of the Opti-Num Solutions web site, including sourcing new content, generating landing pages for marketing programs, and working with partners to manage and adapt the site infrastructure as required.•Analysing effectiveness of various inbound and outbound marketing programs, web site effectiveness and SEO efforts.•Agency management - managing the relationships with our various agencies from design and digital to events. Making sure all deliverables are met and the brand is always kept top of mind. Show less

Woodmead Johannesburg

I was promoted to Marketing Coordinator in February 2016 wherein my responsibilities and brand portfolio grew. My responsibilities included: •Management and implementation of the company’s marketing campaigns/programmes including planning, execution, tracking and submission of relevant claims. •Management of all product/brand events – brands include the likes of HP Enterprise, Epson, Intel, Cisco, Eaton, APC and Intel Security. •General administration within the marketing… Show more I was promoted to Marketing Coordinator in February 2016 wherein my responsibilities and brand portfolio grew. My responsibilities included: •Management and implementation of the company’s marketing campaigns/programmes including planning, execution, tracking and submission of relevant claims. •Management of all product/brand events – brands include the likes of HP Enterprise, Epson, Intel, Cisco, Eaton, APC and Intel Security. •General administration within the marketing department. •Marketing communications. •Direct Liaison with the relevant vendors regarding their objectives for each quarter. •ROI reporting in conjunction with the relevant business units involved. Show less

Johannesburg, Woodmead.

I began working for Tarsus Distribution Group in April 2014 as a Marketing Assistant.My responsibilities included: •Assisting with the Management and implementation of the company’s marketing campaigns/programmes including planning, execution, tracking and submission of relevant claims. •Assisting with the Management of all product/brand events – brands include the likes of HP Enterprise, Epson and Intel.•Proactively assist the Marketing Manager with the co-ordination of all… Show more I began working for Tarsus Distribution Group in April 2014 as a Marketing Assistant.My responsibilities included: •Assisting with the Management and implementation of the company’s marketing campaigns/programmes including planning, execution, tracking and submission of relevant claims. •Assisting with the Management of all product/brand events – brands include the likes of HP Enterprise, Epson and Intel.•Proactively assist the Marketing Manager with the co-ordination of all marketing activities. •General administration within the marketing department. •Marketing communications. Show less

Johannesburg Area, South Africa

Nearing the completion of my qualification at Vega, I enrolled in a 2 month internship at Joe Public. My responsibilities included:•The creation of creative, strategy and production briefs based on the client’s objectives. In addition to this, I liaised with clients on various aspects regarding the brief as well as basic administration of active jobs.

Johannesburg Area, South Africa

During my studies at Vega, I interned at Y&R during the holidays in both the client services and public relations department. My responsibilities involved: •Briefing in new jobs, managing the Pick n Pay FMCG account.•Liaison with clients on areas such as material deadlines, copy details, production dates and deadlines as well as the updating of status reports. Public Relations Responsibilities: •Researching possible speaking opportunities for the PR director to take part in… Show more During my studies at Vega, I interned at Y&R during the holidays in both the client services and public relations department. My responsibilities involved: •Briefing in new jobs, managing the Pick n Pay FMCG account.•Liaison with clients on areas such as material deadlines, copy details, production dates and deadlines as well as the updating of status reports. Public Relations Responsibilities: •Researching possible speaking opportunities for the PR director to take part in as well as developing a schedule of events, sponsorships and team building activities that the company could possibly tap into. During this internship I was fortunate enough to attend a conference with the PR director on social media for government. Show less

Johannesburg Area, South Africa

During my gap year, I enrolled in a 5 month internship at Wunderman, my responsibilities involved: •Developing client briefs for creative, strategy and production department based on the client’s objectives. •Client liaison regarding various queries and strategies going forward. •Weekly status reporting on current products as well as prospective projects.

Advanced Diploma In Digital Marketing, Digital Marketing

Integrated Brand Communications, Brand Management

Education record