Michelle Coates

Michelle Coates Email and Phone Number

Digital Product Management, Advanced Digital Analytics, Testing & Personalization Leader, MarTech Strategist, Organization Development @ Travel + Leisure Co.
Michelle Coates's Location
Orlando, Florida, United States, United States
Michelle Coates's Contact Details
About Michelle Coates

Results driven management professional with 15+ years of experience in multiple marketing disciplines such as, digital product management, digital strategy, digital analytics, digital marketing, paid media, product marketing and public relations. Digital Transformation Leader with a success record in driving notable market share and revenue growth with creative strategy and solutions for Fortune 500 companies. Digital Strategist with significant experience in working with Fortune 500 executives.

Michelle Coates's Current Company Details
Travel + Leisure Co.

Travel + Leisure Co.

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Digital Product Management, Advanced Digital Analytics, Testing & Personalization Leader, MarTech Strategist, Organization Development
Michelle Coates Work Experience Details
  • Travel + Leisure Co.
    Senior Director, Digital Product Management
    Travel + Leisure Co. Mar 2022 - Present
    Orlando, Florida, Us
    Leading a team of Product Directors to build global, high-quality and relentlessly-focused products. Working across the enterprise ensuring a holistic vision of Travel + Leisure Co.’s Digital Properties and the end-user consumer experience. Leading cross-functional teams in digital, development, business teams, brand and digital marketing aligning the vision and roadmap to meet best practices and ensuring work streams meet and exceed defined goals, budgets and deadlines. Developing a view of all Travel + Leisure Co. digital product lines as one enterprise roadmap and help Travel + Leisure Co. move their goals forward.• Manage a team of Product Directors and Managers to lead the ideation, design, technical development, and launch of platforms as a service, integrations and, ultimately, the monetization of consumer experiences• Lead Discovery and Mobile Application strategy and feature development• Lead and evolve digital capital planning process, working with extended teams and key stakeholders• Lead cross-functional working groups compromised of UX professionals, marketers, analysts and developers.• Establish shared vision across the company by building consensus on priorities leading to product execution with peer groups and Senior Leadership.• Facilitate regular Digital Product Roadmap/Portfolio review with Leadership Teams to action on, highlighting key details to inform their decision making process• Own and manage internal budgeting workflow and pipeline planning• Engage with internal and external partners to assure proper resource planning and providing comprehensive briefs for estimations• Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction• Define and analyze metrics that inform the success of products• Collaborate with Personalization team to ensure the user experience supports and aligns with marketing and user profile to deliver a connected experience
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  • Travel + Leisure Co.
    Director, Digital Analytics, Testing & Personalization
    Travel + Leisure Co. Oct 2017 - Mar 2022
    Orlando, Florida, Us
    Developed a Digital Analytics and Testing department from the ground up, where I now lead and nurture a global team of talented Digital Analytics experts. In the test and learn culture developed, we have a fail fast, fail forward philosophy, that allows the team to be data driven, think independently and creatively in answering business questions and then test new ideas.• Company evangelist in developing a culture of data driven decision making. • Built foundational digital datasets that allow for consistent data across 100’s of websites.• Created processes and procedures for data collection, reporting and business request intake. • Built business cases, on-boarded & integrated ELT tools creating efficiency in data collection and transformation across multiple disparate data repositories. • On-boarded & integrated qualitative tools, like FullStory and Qualtrics to enhance website UX and product functionality. • Developed A|B testing and personalization review board, and process for ideation intake and review.• Evaluated and use multiple A|B Testing and personalization tools to optimize user & product experiences.• Reporting, dashboarding and most importantly conveying insights through storytelling at Executive levels, to campaign owners. • Led multiple POVs, POCs for testing new MarTech technology, such as, ML and predictive technologies in the Google Cloud Platform & Adobe Experience Platform. •Worked through complex business cases and approvals with Enterprise Security, Architecture, Legal & Procurement teams to move POVs and POCs into a production environment. • Developing team talent through coaching, training and mentorship to furher thier careers. • Work cross functionally with Enterprise Data Team to enhance the reporting insights and storytelling. • Created multiple cross functional relationships to ensure data driven Digital Marketing campaigns.• Manage multiple vendor relationships and contracts, for project and MarTech support.
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  • Wyndham Destinations
    Manager, Digital Marketing
    Wyndham Destinations Dec 2014 - Oct 2017
    Orlando, Florida, Us
    Develop and implement digital marketing strategies to increase product usage, reservations and timeshare tours. Lead cross-functional teams to create multi-channel campaigns that support digital strategies. •Led Paid Media team to effectively target and engage Owners to maximize their use of the products purchased. • Managed Multi-million dollar Ad budget• Develop, manage and optimize paid media strategies utilizing, search, remarketing, GSP, RTB and programmatic media buys to support business needs.• Grow prospecting universe with integrated website, email, SEM and SEO campaigns.• Scope and create technology roadmap for tools, applications, software or integrations needed to effectively campaign and track the customer journey including, CRM, reporting, A/B testing, DSP/DMP and analytics.• Create and manage tags, triggers and variables in Google Tag Manager.• Leading effort in moving all websites onto a single analytics platform and a reporting framework that moves company toward a 360 degree view of the customer.• Manage 3rd party vendors and contractors that are supporting the digital strategies.• Programming dynamic emails and complex automation's in SalesForce Marketing Cloud.
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  • Quantum Leap Advertising
    Director Of Digital Marketing
    Quantum Leap Advertising May 2013 - Dec 2014
    Create and implement strategies to drive brand awareness, acquisition, and sales for Quantum Leap Advertising clients across all digital channels. In-depth knowledge of the travel, hospitality and healthcare industry verticals. Primary Responsibilities:• Grow each client’s online presence via digital activity in paid, earned and owned channels• Oversee digital analytics to set benchmarks, track success and refine strategy for website, mobile, social media, content and email marketing activity• Provide thought leadership, identify trends and implement best practices for digital marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification• Create and execute SEO strategies to ensure first-page rankings for top keywords, incorporating SEO best practices into the website architecture and content, deliver SEO audits to recommend a plan to improve ranking• Create digital marketing strategy roadmap and tactical action tracking• Manage Quantum Leap Advertising’s relationships with any technical third-party vendors• Create dashboard/performance reports for internal stakeholders, defining measures of success in earned, owned and paid digital media• Develop and implement SEM/paid digital strategies • Lead cross-functional teams to implement client SEO/SEM strategies• Attend industry conferences, such as SMX Advanced and Expedia
  • Sun Digital, Inc. It Specialists
    Director Of Digital & Traditional Marketing
    Sun Digital, Inc. It Specialists Jun 2010 - May 2013
    Developed new website and branding strategy, using SEO, SEM, blogging, social media, events and public relations to drive a 25% increase in revenue and produced a 76% ROI to set marketing budget. Developed a reputation management campaign that took client from 10th in SERPs to owning the first-page of SERPS for company and key executive. Held internal role of Director of Marketing and Online Media, responsible for interfacing with all new and existing website clients.
  • Mc I-Marketing Solutions
    Founder-Internet Marketing Specialist
    Mc I-Marketing Solutions May 2010 - May 2013
    Built creative integrated online and offline marketing campaigns for small and medium-sized businesses. Specialized in SEO, SEM, social media, content marketing, email marketing, blogging and public relations, coupled with Local SEO to bring notable growth to brick and mortar businesses.Primary Responsibilities:• Met with clients to create comprehensive digital marketing campaigns. Targeted each phase of the sales funnel with specific messaging that moved leads through the purchase funnel via best practices in SEO, link building, social media, SEM, reputation management and brand management• Created content marketing plans with 7:1 content distribution• Analyzed the performance of campaigns and translated quantitative and qualitative data into recommendations for further campaign optimization using A/B testing methodologies• Created and optimized successful PPC campaigns using keyword groupings, ad text with unique UVPs, driving qualified visitors to client websites which aligned with client’s ROAS/CPA goals• Communicated regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis • Built custom Wordpress websites and blogs
  • Astrazeneca Pharmaceuticals
    Pharmaceutical Sales Professional-Mcr
    Astrazeneca Pharmaceuticals Jul 2008 - Feb 2010
    Cambridge, Cambridgeshire, Gb
    Pharmaceutical Sales Specialist-Medical Care Right (Crestor, Nexium, Atacand, Trilipix, Onglyza Brand’s)Account management and development of over 100+ physicians and offices. Was responsible for increasing market share within a geographic territory for core brands. Provided disease state knowledge and product benefits over the competition to healthcare providers for the appropriate patients.
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  • Emerson Tool Company-Closetmaid
    Group Product Manager
    Emerson Tool Company-Closetmaid Jun 2004 - Jun 2008
    Promoted from product manager to group product manager for outstanding performance. Developed strategic direction for product management team and increased gross profits for $365M wire/steel product portfolio. Additionally tasked to develop China based product management team and direct import program. Led cross-functional team of 30, including 10 U.S. and China-based direct reports, in meeting and exceeding corporate goals. .Selected Accomplishments:Internet Marketing-Content and campaign creation including: landing pages, micro sites, consumer surveys and research.Marketing/Brand Management-Established brand strategy and messaging for below the line agencies for advertising, on-line campaigns, packaging and promotional consumer/field collateral and videos for the US, Mexico, Canada and China consumer and sales teamsProduct Strategy- Researched, developed, presented 3yr product strategy to President and Executive Staff, resulting in 70% of all products in pipeline being brought to market, 30% year on year increase. Product Life Cycle Management-. Created End of Life plan which eliminated $10M of slow moving, low profit products increasing overall product line profitability by 15%.New Product Development-Exceeded 45% goal for new products to overall sales and positive P/L impact to the company, resulting in 22% increase in gross profits to overall product portfolioInternational Team Development- Hired and developed China based Product Management team creating a 24/6 development cycle, thus reducing time to market. Channel Management-Developed direct import infrastructure for China based operations, allowing factory to win back $10M in revenue lost and concurrently increasing factory utilization and overall profitability.
  • Bea Systems
    Field Marketing Manager
    Bea Systems Dec 2000 - May 2004
    Us
    In charge of creating demand generation marketing campaigns to increase sales pipeline for Western US geographic region that align with the VP of Sales goals and initiatives, resulting in targeted muti-touch programs, that moved the Western Region into a top ranked position.Selected Accomplishments:Marketing/Campaign Initiatives- Researched, designed, launched and managed the BEA CIO Advisory Program, VIP Program and Architect Program, including content and collateral creation resulting in exceeding goal to sales pipeline contribution revenue by 25% and tracked $30 million in influenced revenue. Program Management- Managed $2M annual marketing budget and staff of 2 direct reports, which managed all aspects for up to 30 programs/projects simultaneously, including Tradeshows, PR events, Seminars and Executive events, user group meetings and sports marketing events. Field Sales Alignment-Worked with 4 District Sales Managers to create key buyer/influencer contact database for regions top 100 accounts. Collaborated with direct sales force, in creation of account specific campaigns, allowing them to penetrate account from all buying influences, increasing over ½ of sales pipeline being $1M+ opportunities. Marketing Communications/Internet Marketing-Responsible for the creation and distribution of all written and verbal communication of regional marketing branding messages, managing multiple vendors for creative, content and printed collateral, landing pages, micro sites, webinar's, program invitations and all follow up communications Lead Creation and Maturation- Developed a multi-touch approach for maturing leads that came in from general on-line inquiries, tradeshows or events resulting in a 3X increase qualified sales lead pipeline.
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  • Ciber
    Account Manager
    Ciber May 1998 - May 2000
    Transfered to Menlo Park, CA office from Orlando, FL to develop IT Services and Staffing practice, after proving ability to achieve goals through quickly identify opportunities and building relationships

Michelle Coates Education Details

  • University Of Central Florida
    University Of Central Florida
    Political Science; International Relations And International Law
  • University Of San Francisco
    University Of San Francisco
    Internet Marketing

Frequently Asked Questions about Michelle Coates

What company does Michelle Coates work for?

Michelle Coates works for Travel + Leisure Co.

What is Michelle Coates's role at the current company?

Michelle Coates's current role is Digital Product Management, Advanced Digital Analytics, Testing & Personalization Leader, MarTech Strategist, Organization Development.

What is Michelle Coates's email address?

Michelle Coates's email address is mi****@****ast.net

What is Michelle Coates's direct phone number?

Michelle Coates's direct phone number is +124067*****

What schools did Michelle Coates attend?

Michelle Coates attended University Of Central Florida, University Of San Francisco.

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