IDP is on a mission to build a global, connected platform that guides international students into the lives and careers of their dreams. We're also a co-owner of IELTS and support our customers' study, migration, and professional ambitions. We not only provide the English language test, we help customers prepare and gain confidence through IELTS support tools and guidance.My team has a vision to create experiences that help students understand their options, choose their path, and reach their goals. We’re also embarking on a new journey with IELTS to provide a seamless, transparent, personalised customer experience that puts the customer in control of their outcome.Across our many channels and throughout our global network of content and marketing practitioners, we aim to create an experience that is personalised, connected, and human so that our customers feel confident and inspired.

Starting a new life overseas might be both the easiest and the hardest decision you will ever make. It takes courage, belief in yourself, and resilience. And you may not have any of those three things when you first decide 'yes, I'm going to do this.' Our counsellors around the world support international students with personalised advice and knowledge, from one human to another. This empathy and trust is at the core of what makes IDP special. My team is on the journey to bring this in-person connection across to our digital channels so students feel supported with the right content, at the time they need it, in the channel they expect it in. We use data to drive content decisions around the research stage, application process, and smooth international arrival. We work on a global scale with colleagues and student contributors to create content that inspires, educates and gets to the heart of what students are going through at each stage of the journey.

Sports connects people. It's a universal language that allows local fans and travellers to embrace their differences and unite over a common interest, an intense live game, or crushing defeat. I was drawn to the SportHosts dream to break boundaries and bring together people through the power and emotion of sports. We provided a platform for international students and travellers to connect with local fans. People they would otherwise never have met. While at the startup, I learned a lot about myself and about surviving. I bootlegged and I drank beer with international travellers. I gained experience in corners of marketing I hadn't yet ventured.They say if learning isn't uncomfortable, you're not pushing yourself far enough. I pushed myself over the edge and left behind no regrets. Why? Because I believe – especially today – sports is a global link to understanding each other and our place in the world.

Can you recall your Melbourne moments? Sipping the perfect cold drip on Collins Street, running along Southbank against a cool breeze and wandering into Croft Institute's science experiment are some of mine.I was the community manager for the That's Melbourne social channels, content manager for the What's On blog and curator for the What's On social media hub. I told the city's story.The city is a collection of hidden coffee shops, vertical retail spaces, basement bars, rooftop pop-ups, secrets, surprises, and that place–you don't know it's name–but you kinda-sorta think you know which laneway it's down and the colour of the signage. I developed and implemented content marketing strategies that moved Melburnians to discover (and rediscover) Melbourne moments–this means translating the city around us into stories, pictures and videos.Melbourne's story is that of the Jersey boy, who opened a bagel joint off Flinders Lane and swore he'd never serve Vegemite–but caved. It's the story of father and son jewellers, who remain passionate in their 30-year-old business. It's the story of the cheesemonger, the fashion designer, the office worker, the busker, the uni student. It's your story.I created, curated and weaved these stories into a narrative that brought people into the city, where they discovered their own Melbourne moments and shared these with others.

At a time of major transition at Kids Under Cover, I played a comprehensive role both strategically and operationally. I was responsible for brand collateral, the annual report, supporter newsletters, public relations, social media, brand campaigns, online marketing and the website. I managed a brand identity redesign from concept to launch, including creating new key messages and an editorial style guide; developing photography and videography strategies; and working with a brand agency to create a new visual identity.I supervised an in-house contracted designer, sourced new suppliers and maintained relationships with printers, digital agencies, copywriters, and photographers. Most important, I introduced a new storytelling approach to the organisation: a narrative that explains the societal problem Kids Under Cover aims to solve and the improved outcomes its work offers to the lives of young people and their families.

I led the content strategy for student communications, including delivering a new website for students that reflected a complete spectrum of opportunities and presented information according to students’ interests, not organisational structure.I developed a card sorting activity for key stakeholders, facilitated surveys and focus groups with students and managed a content audit of 87 websites. Using research, web and digital analytics and student data, I introduced editorial and visual style guides, created audience personas and developed an editorial calendar and workflow.I project managed a team of six staff who acted as content champions for their various work areas. I trained staff on content creation and worked with subject matter experts to develop content narratives. I aimed to pass on my passion for developing and sharing content that enriches the lives of students; content that enhances learning outcomes; content that engages students in conversation; and content that helps to lessen the gap between the institution and the community it serves.

I provided expertise in digital communications planning, content strategy, user experience and current trends in online communication, as well as strategies for communicating with stakeholders.During my contract, I led the university’s Contact Centre Student Communications team on the development of their social media strategy. I trained staff on communications best practice, inspired a more strategic and creative approach to work, and encouraged thoughtful consideration of policies and legal requirements.I provided big-picture thinking while ensuring work across related projects and business units was integrated and consistent with the University’s Student Life Cycle Review recommendations.

My undergraduate experience was ordinary. I didn't go on exchange, join a student club or volunteer in my community. I never sought academic help; I'm not sure it existed. My university delivered an endless torrent of impersonal and irrelevant messages. I disengaged. I was a student number. At UBC, I worked with Student Services units and others across campus to encourage students to have meaningful and rewarding experiences. I coordinated disconnected messages from all corners of the University into a central strategy. I communicated with students through many channels. And I've been on the receiving end. My irreverence made me more creative, genuine, and damn good at my job. Students need to know they're not a number.

Strategiser, project manager and community manager. I continuously researched and uncovered new ways to reach out to domestic and international students who were about to make the biggest decision of their young careers.

I planned and executed Blender Media's online marketing campaigns and social presence and also developed and managed clients' social media initiatives. Other duties included copywriting, public relations tasks, community management, event management and relationship building.

I created and distributed content via social media channels, participated in forums and blogs, tracked activity and developed methods for generating awareness through social media and online communities.

After a government restructure, I changed roles from Graphic Designer to Communications Officer. In this position I developed and maintained communication strategies for International Higher Education initiatives and project managed the design and production of promotional materials for events and ongoing programs. I also developed marketing content and provided copywriting and editing assistance to the media team, such as press releases.

As Graphic Designer for the Vocational Education and Training Section, I designed and produced departmental promotional materials for events and ongoing initiatives. I project managed the design process and performed urgent impromptu design work when required. I managed design jobs from concept to print including products for the Australian Training Awards (australiantrainingawards.gov.au), the Minister’s Awards for Excellence and Australian Apprenticeships (australianapprenticeships.gov.au). I also monitored the apprenticeships website and managed content updates.

In this role I worked closely with my team on innovative design projects across print and digital media and undertook research into new design ideas and techniques. I gained some experience in HTML, CSS, ActionScript and Final Cut Pro while in this position.

While studying graphic design at university I was one of five people chosen from my class to participate in an internship with Design Anytime and receive industry experience. I followed client briefs to produce brochures, flyers, annual reports, yearbooks and posters.