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Together, let’s do work that matters. As a marketing and program management leader with 20+ years of experience, I bring strategies to life by aligning people, processes, and tools to deliver big results. My career journey has been anything but traditional. I've pursued opportunities as a full-time employee, executive coach and consultant across a wide range of companies, from small startups to global Fortune 100s. As a manager, I’m deeply passionate about amplifying my team’s unique talents and abilities as we co-create high-performing, collaborative teams. What matters most in my career journey isn’t the title – it’s the thrill of tackling big challenges while working with amazing people. Career highlights: • Pitched Horizon Bank Board of Directors on a 4-year brand transformation strategy encompassing a multi-million-dollar investment across product, pricing, promotion, retail and commercial banking, employee training, advertising, and community engagement. Successfully led the transformation, enabling growth from a $650 million to $1.28 billion bank, far exceeding profitability, customer acquisition and stock growth targets. o Advanced from Marketing Manager to Assistant Vice President of Marketing & Investor Relations within that 4-year timeframe. • Fostered innovative partnerships with industry experts to attract and nurture sales-ready leads for Market Leader. Exceeded all KPIs and improved win rates by 33%, enabling sales team of 40+ to exceed team quota month over month.• Redesigned Microsoft Marketing’s early-in-career onboarding program to ensure participants had the skills, support and community to thrive at Microsoft, impacting over 1,000 hires during a 3-year period while exceeding manager and participant satisfaction benchmarks. • Created an onboarding experience for Enablement + Operations Leaders recognized by Senior Microsoft Leadership as best-in-class. One success metric was on diversity – and within an 8-year timeframe we went from <15% female leaders to 48%, while also developing a strong, diverse bench of next-gen talent. • Produced a free marketing podcast for entrepreneurs called Profit without Worry, impacting thousands of budding entrepreneurs with free, actionable digital marketing training. This podcast was my inbound demand-generation strategy, resulting in hundreds of those listeners becoming clients by either purchasing my on-demand course or hiring me as a consultant. Let's connect on LinkedIn or feel free to reach out directly via email at michelle@michelleleavans.com.
Microsoft
View- Website:
- microsoft.com
- Employees:
- 231118
- Company phone:
- 0124 415 8000
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Business Strategy ConsultantMicrosoftKirkland, Wa, Us
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Principal Delivery Operations Manager | Employee Skilling Publishing OperationsMicrosoft Apr 2020 - PresentRedmond, Washington, UsPrincipal Deliver Operations Manager | Global Enablement and Operations | 2020 - PresentEnabling organizational goals by aligning people, processes, and tools to drive operational excellence. Key achievements include:• Lead and manage a remote 65+ person global multi-disciplinary team responsible for leading key initiatives, including enablement and operations across all aspects of this multimillion-dollar contract for Employee Skilling Publishing Operations.• Modernized annual launch efforts by leading cross-functional v-teams across planning, engineering, operations, customer success, client escalations, communications and program management —developed plans with critical stakeholders, deliverables, and KPIs; defined requirements, identified risks, created mitigation plans, and built timelines to streamline and automate processes, reducing manual efforts by 97% while also increasing accuracy by 95%. • Improved management’s ability to monitor team quality and quantity output. Designed and implemented plans to correct productivity, quality, and process gaps, resulting in 31% fewer client escalations within 3 months. • Currently exploring AI capabilities to further automate and streamline workflows, partnering across internal teams to develop a scalable plan, mitigate issues, and increase business agility, resource management, and delivery.
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Enablement And Operations Leadership Development Program ConsultantMicrosoft Jan 2012 - Jul 2020Redmond, Washington, UsCreated and delivered inclusive global leadership development and onboarding programs, fostering diverse talent identification and development. Key accomplishments include:• Analyzed skills, knowledge, and abilities needed to thrive in this highly complex role at Microsoft. Designed programs to support current talent while identifying and developing the next generation to lead across Microsoft’s global footprint. • Guided over 250 senior leaders through their first year in role to ensure they were ready for business-critical conversations including quarterly business reviews, annual planning, aligning with annual priorities and managing their teams. Program satisfaction consistently rated 97%+ satisfaction, while continually evolving with the changing business needs. • Coached leaders on high-stakes business deliverables, driving performance improvement plans and strategic goal alignment.• Planned and delivered in-person and virtual events to ensure E&O Leaders had the insights, context and frameworks needed to successfully land fiscal priorities. Prepped speakers on the audience and our goals, topic discussion, slide review and workshop topics. Average event rating was 92% satisfaction.• Created, launched and managed mentoring program for the E&O Organization. The pilot program cohort was so successful that we had a waiting list for our subsequent cohorts. • Worked with Leaders on the skills, experiences and special projects they would like landed across their teams. We created cohorts aligned with specific priorities, enrolling both mentors and mentees who were aligned to those priorities. • The result was <10% of mentees did not complete their program, all mentors stayed involved and managers rated the experience at 97%+ satisfaction as they saw tangible results across their teams from the mentoring efforts.
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Senior Global Marketing Program ManagerMicrosoft 2007 - 2012Redmond, Washington, UsDeveloped end-to-end marketing programs, from conception to implementation, and optimized processes for efficiency. Promoted to an internal consultant to lead global marketing skill development programs across digital marketing, storytelling, value proposition development, competitive insights, and performance metrics. • Responsible for enabling internal and partner sales teams with full-funnel strategies across multiple channels. Leveraged data-driven insights to enhance marketing program effectiveness. Analyzed customer and competitive insights impacting through- and to-partner sales channels, partnering closely with sales and customer success. Achieved 31% improvement in leads-to-sales conversions within the first 12 months in the role, resulting in promotion to Central Marketing Group global program manager and annual award recognition by CVP of Marketing.
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Woodinville City Council Member | Position #1City Of Woodinville, Washington Dec 2021 - PresentWoodinville, Wa, UsCommitted to creating a community where everyone has the opportunity to thrive, I actively address complex issues such as affordable housing, infrastructure improvements, climate change, inclusivity, environmental sustainability, and social justice in Woodinville. Key achievements include:• Worked closely with staff and council members to develop and implement Woodinville's first-ever Climate Action Plan, demonstrating our City's commitment to environmental sustainability and addressing climate change. • Advocated for creating the city's first-ever Housing Action Plan to tackle housing challenges and improve affordability for residents.• Voted to support the establishment of a new 56-acre park, enhancing recreational opportunities and preserving green spaces for the community. • Participated in extensive community engagement while developing a new Transportation Action Plan, focusing on equitable access to parks, sidewalks, and trails, prioritizing safe routes to schools.• Ally and supporter of the first-ever Woodinville Pride event, promoting inclusivity and celebrating diversity within the community. -
Principal Consultant And FounderAccelaris 2014 - 2020Built a boutique inbound marketing agency with a customer-first approach, specializing in strategic analysis, direction, and results. Successfully accelerated clients' profitable inbound demand generation by establishing key performance metrics and optimizing each customer journey step.Clients included Microsoft and LinkedIn, along with hundreds of small business owners across Tech, Consulting, Speakers, Professional Services, Authors and Coaches. • Performed in-depth client audits to uncover client acquisition data insights across earned, owned, and paid channels. Used insights to create buyer personas and a customer-centric journey map. On average, clients realized an improved win rate of 21%. • Developed strategies, tools, systems, and processes for creating inbound marketing content to attract the right leads and nurture them through the sales cycle. Conducted weekly reviews of A/B tests on key performance metrics to improve our client’s performance continually. By identifying data trends and insights, our clients were able to remain relevant and responsive to changing market needs.• Built forecasting models to calculate the leads and conversion targets required by each channel to quickly identify underperforming promotions, channels, messages or assets, allowing us to make quick adjustments with new tests to ensure that performance metrics remain on track. On average, clients realized a 63% reduction in Customer Acquisition Costs (CAC), and a 41% improvement in Return on Ad Spend (RoAS).
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Mortgage Division Marketing LeaderMarket Leader 2006 - 2007Bellevue, Washington, Us[Formerly known as HouseValues]Led all marketing acquisition strategies and product management responsibilities for the Mortgage Division at HouseValues.com, enabling a sales team of 40+. Partnered closely with technical, sales, finance, IT, media and customer success to define and achieve strategic growth goals. • Developed first-ever digital strategies, growing opt-in email list by over 1,000,000 names in <12 months. Fostered innovative partnerships with industry experts to attract and nurture sales-ready leads. Exceeded all KPIs and improved win rates by 33%. -
Assistant Vice PresidentHorizon Bank Apr 2001 - Apr 2006Bellingham, Wa, UsHired as Marketing Manager leading an internal team of 3 and our external ad agency. Pitched Senior Management and Board of Directors on a full brand transformation - taking Horizon from a Savings and Loan to a full Commercial Bank. Successfully led the transformation, enabling growth from a $650 million to $1.28 billion bank, far exceeding profitability, customer acquisition and stock growth targets. Specific highlights include: • Extensive market research to find the right growth opportunities to position Horizon Bank for both growth and sustainable profitability resulting in a new brand that investors, customers and employees rated among the top 3 in affinity and favorability within a 4-year period. • Prior to this effort, Horizon Bank was typically rated in the bottom quartile, with many research respondents not really knowing anything about the company, which made it difficult to grow.• Full change management plan, including creation of 'Brand Camp' which was a fun, educational and interactive 8-hour workshop every employee attended. This gave us all a shared understanding for why the change was happening and specifically how each person could contribute to our shared success. • One unanticipated benefit of Brand Camp was how much it energized our team members to share, which attracted talented people who wanted to be part of the experience.• Complete brand and product redesign followed by new strategic advertising and community investment initiatives. From launch - end of my tenure, we exceeded quarterly growth and profitability targets for 14 straight quarters.
Michelle Evans Skills
Michelle Evans Education Details
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Northwestern University - Kellogg School Of ManagementAdvanced Marketing Strategy -
Uw Foster School Of BusinessManagement And Operations
Frequently Asked Questions about Michelle Evans
What company does Michelle Evans work for?
Michelle Evans works for Microsoft
What is Michelle Evans's role at the current company?
Michelle Evans's current role is Business Strategy Consultant.
What is Michelle Evans's email address?
Michelle Evans's email address is mi****@****ris.com
What is Michelle Evans's direct phone number?
Michelle Evans's direct phone number is +142540*****
What schools did Michelle Evans attend?
Michelle Evans attended Northwestern University - Kellogg School Of Management, Uw Foster School Of Business.
What skills is Michelle Evans known for?
Michelle Evans has skills like Strategy, Marketing Strategy, Product Marketing, Digital Marketing, Management, Social Media Marketing, Lead Generation, Integrated Marketing, Business Strategy, Crm, Program Management, Coaching.
Who are Michelle Evans's colleagues?
Michelle Evans's colleagues are T Dawg, Nadina Hafsi, Vimalraj Vimal, Han Wang, Everything Here, Orrett Morgan Ii, Shayden Powell.
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