Michelle Evans Email & Phone Number

Kirkland, Wa, Us

Redmond, Washington, Us

Principal Deliver Operations Manager | Global Enablement and Operations | 2020 - PresentEnabling organizational goals by aligning people, processes, and tools to drive operational excellence. Key achievements include:• Lead and manage a remote 65+ person global multi-disciplinary team responsible for leading key initiatives, including enablement and operations across all aspects of this multimillion-dollar contract for Employee Skilling Publishing Operations.• Modernized annual launch efforts by leading cross-functional v-teams across planning, engineering, operations, customer success, client escalations, communications and program management —developed plans with critical stakeholders, deliverables, and KPIs; defined requirements, identified risks, created mitigation plans, and built timelines to streamline and automate processes, reducing manual efforts by 97% while also increasing accuracy by 95%. • Improved management’s ability to monitor team quality and quantity output. Designed and implemented plans to correct productivity, quality, and process gaps, resulting in 31% fewer client escalations within 3 months. • Currently exploring AI capabilities to further automate and streamline workflows, partnering across internal teams to develop a scalable plan, mitigate issues, and increase business agility, resource management, and delivery.

Redmond, Washington, Us

Created and delivered inclusive global leadership development and onboarding programs, fostering diverse talent identification and development. Key accomplishments include:• Analyzed skills, knowledge, and abilities needed to thrive in this highly complex role at Microsoft. Designed programs to support current talent while identifying and developing the next generation to lead across Microsoft’s global footprint. • Guided over 250 senior leaders through their first year in role to ensure they were ready for business-critical conversations including quarterly business reviews, annual planning, aligning with annual priorities and managing their teams. Program satisfaction consistently rated 97%+ satisfaction, while continually evolving with the changing business needs. • Coached leaders on high-stakes business deliverables, driving performance improvement plans and strategic goal alignment.• Planned and delivered in-person and virtual events to ensure E&O Leaders had the insights, context and frameworks needed to successfully land fiscal priorities. Prepped speakers on the audience and our goals, topic discussion, slide review and workshop topics. Average event rating was 92% satisfaction.• Created, launched and managed mentoring program for the E&O Organization. The pilot program cohort was so successful that we had a waiting list for our subsequent cohorts. • Worked with Leaders on the skills, experiences and special projects they would like landed across their teams. We created cohorts aligned with specific priorities, enrolling both mentors and mentees who were aligned to those priorities. • The result was <10% of mentees did not complete their program, all mentors stayed involved and managers rated the experience at 97%+ satisfaction as they saw tangible results across their teams from the mentoring efforts.

Redmond, Washington, Us

Developed end-to-end marketing programs, from conception to implementation, and optimized processes for efficiency. Promoted to an internal consultant to lead global marketing skill development programs across digital marketing, storytelling, value proposition development, competitive insights, and performance metrics. • Responsible for enabling internal and partner sales teams with full-funnel strategies across multiple channels. Leveraged data-driven insights to enhance marketing program effectiveness. Analyzed customer and competitive insights impacting through- and to-partner sales channels, partnering closely with sales and customer success. Achieved 31% improvement in leads-to-sales conversions within the first 12 months in the role, resulting in promotion to Central Marketing Group global program manager and annual award recognition by CVP of Marketing.

Woodinville, Wa, Us

Committed to creating a community where everyone has the opportunity to thrive, I actively address complex issues such as affordable housing, infrastructure improvements, climate change, inclusivity, environmental sustainability, and social justice in Woodinville. Key achievements include:• Worked closely with staff and council members to develop and implement Woodinville's first-ever Climate Action Plan, demonstrating our City's commitment to environmental sustainability and addressing climate change. • Advocated for creating the city's first-ever Housing Action Plan to tackle housing challenges and improve affordability for residents.• Voted to support the establishment of a new 56-acre park, enhancing recreational opportunities and preserving green spaces for the community. • Participated in extensive community engagement while developing a new Transportation Action Plan, focusing on equitable access to parks, sidewalks, and trails, prioritizing safe routes to schools.• Ally and supporter of the first-ever Woodinville Pride event, promoting inclusivity and celebrating diversity within the community.

Built a boutique inbound marketing agency with a customer-first approach, specializing in strategic analysis, direction, and results. Successfully accelerated clients' profitable inbound demand generation by establishing key performance metrics and optimizing each customer journey step.Clients included Microsoft and LinkedIn, along with hundreds of small business owners across Tech, Consulting, Speakers, Professional Services, Authors and Coaches. • Performed in-depth client audits to uncover client acquisition data insights across earned, owned, and paid channels. Used insights to create buyer personas and a customer-centric journey map. On average, clients realized an improved win rate of 21%. • Developed strategies, tools, systems, and processes for creating inbound marketing content to attract the right leads and nurture them through the sales cycle. Conducted weekly reviews of A/B tests on key performance metrics to improve our client’s performance continually. By identifying data trends and insights, our clients were able to remain relevant and responsive to changing market needs.• Built forecasting models to calculate the leads and conversion targets required by each channel to quickly identify underperforming promotions, channels, messages or assets, allowing us to make quick adjustments with new tests to ensure that performance metrics remain on track. On average, clients realized a 63% reduction in Customer Acquisition Costs (CAC), and a 41% improvement in Return on Ad Spend (RoAS).

Bellevue, Washington, Us

[Formerly known as HouseValues]Led all marketing acquisition strategies and product management responsibilities for the Mortgage Division at HouseValues.com, enabling a sales team of 40+. Partnered closely with technical, sales, finance, IT, media and customer success to define and achieve strategic growth goals. • Developed first-ever digital strategies, growing opt-in email list by over 1,000,000 names in <12 months. Fostered innovative partnerships with industry experts to attract and nurture sales-ready leads. Exceeded all KPIs and improved win rates by 33%.

Bellingham, Wa, Us

Hired as Marketing Manager leading an internal team of 3 and our external ad agency. Pitched Senior Management and Board of Directors on a full brand transformation - taking Horizon from a Savings and Loan to a full Commercial Bank. Successfully led the transformation, enabling growth from a $650 million to $1.28 billion bank, far exceeding profitability, customer acquisition and stock growth targets. Specific highlights include: • Extensive market research to find the right growth opportunities to position Horizon Bank for both growth and sustainable profitability resulting in a new brand that investors, customers and employees rated among the top 3 in affinity and favorability within a 4-year period. • Prior to this effort, Horizon Bank was typically rated in the bottom quartile, with many research respondents not really knowing anything about the company, which made it difficult to grow.• Full change management plan, including creation of 'Brand Camp' which was a fun, educational and interactive 8-hour workshop every employee attended. This gave us all a shared understanding for why the change was happening and specifically how each person could contribute to our shared success. • One unanticipated benefit of Brand Camp was how much it energized our team members to share, which attracted talented people who wanted to be part of the experience.• Complete brand and product redesign followed by new strategic advertising and community investment initiatives. From launch - end of my tenure, we exceeded quarterly growth and profitability targets for 14 straight quarters.

Certificate, Advanced Marketing Strategy

Ba, Business Administration, Management And Operations