Michelle Hughes is the founder and CEO of Michelle L Hughes Consulting, a results-driven fractional COO and digital marketing strategist with over 15 years of experience optimizing operations and driving growth for diverse organizations. Specializing in online business management, Michelle excels at designing scalable digital workflows, implementing CRM strategies, and leading remote, cross-functional teams to achieve organizational KPIs.As a strategic partner to entrepreneurs and small businesses, Michelle focuses on:• Streamlining operations and digital infrastructure to reduce bottlenecks and increase efficiency• Developing and executing high-converting digital marketing strategies, including sales funnels and launch campaigns• Implementing data-driven decision-making processes to enhance marketing ROI and overall business performance• Cultivating performance-driven remote work environments and fostering effective team leadership• Integrating cutting-edge technologies to automate processes and amplify operational capabilitiesMichelle's expertise spans project management, process optimization, and customer-centric operations. Her approach combines strategic planning with hands-on implementation, ensuring clients build sustainable, scalable, and impactful online businesses.Working with Michelle, clients experience improved clarity, streamlined processes, and elevated customer experiences. Her leadership empowers teams to solve problems efficiently, allowing entrepreneurs to rediscover their passion for their businesses and achieve greater time, joy, and freedom to serve their communities wholeheartedly.Visit her website at www.michellelhughes.com/contact

As a key executive team member at AMSE, a dynamic organization serving military spouse entrepreneurs, I wore multiple hats while focusing on elevating operational efficiency and digital marketing success. My initiatives centered around developing and implementing strategic growth plans, optimizing digital workflows, and leveraging cutting-edge technologies to refine processes and amplify automation capabilities. I led both front-end and back-end operations, supporting diverse entrepreneurial programs and corporate partnerships, while playing a crucial role in the organization's marketing and customer success initiatives.🌟 Key Achievements:✓ Orchestrated multiple successful product launches annually, managing all aspects from strategic planning to technical implementation, resulting in consistent revenue growth and expanded market reach.✓ Designed and implemented a comprehensive project management system that significantly increased team productivity and improved cross-functional collaboration.✓ Developed and executed conversion-focused marketing funnels and email campaigns, leading to substantial increases in lead generation and customer acquisition rates.✓ Streamlined tech operations by integrating various platforms (including FG Funnels, Convertkit, and Zapier), dramatically reducing operational bottlenecks and enhancing overall efficiency.✓ Implemented data-driven reporting systems and leveraged marketing analytics to guide strategic decision-making, resulting in improved campaign performance and increased ROI.✓ Optimized customer support processes, significantly reducing response times and increasing positive feedback, translating to higher customer retention and brand loyalty.This role showcased my ability to navigate complex operational challenges while driving strategic growth initiatives, all within the unique context of a mission-driven organization serving military spouse entrepreneurs.

Responsible for assisting members with understanding their healthcare benefits•Handled customer inquiries, complaints and billing questions in a timely manner. Manage a high-volume workload within a deadline driven environment•Viewed as an exceptional team player. Successfully supported an understaffed call center for 6 months due to the demand of new healthcare reform•Consistently meet performance benchmarks in all areas (speed, accuracy, volume)

Oversees the planning and daily operations of clients network by creating models and developing real-world simulations via OPNET software toolsetsAnalyzes client’s information technology (IT) requirements, organizational functions and decision making processes; ensuring objectives are realized through OPNET suite of system analysis and modeling toolsServes as the subject matter expert on OPNET tool sets that analyze application performance, transaction performance,web-based applications and transport analysis (i.e., multiplexers, routers, switches and other devices) software for delivering IT services for clients systemsUtilizes OPNET software to plan, design, deploy, operate and optimize IT infrastructuresDesigns large-scale, multi-technology or multi-vendor networks environment to meet and predict anomalies , changes and inefficiencies within the customers architectureBriefs recommendations to the customer based on network performance, capacity planning and performance analysis’ utilizing OPNET toolsets to replicate the network architecture based on a wide range of ‘what if” scenarios through virtual network simulations

Responsible for providing support to customers requiring Tier 2 technical assistance for Logical and Physical connectivity problems on the AT&T Managed Data Network Services (MDNS) & AT&T Virtual Tunneling Service (AVTS). •Responsible for monitoring and tracking reports on LAN/WAN events on AT&T internal systems. •Interact with internal and external vendors in scheduling and coordinating dispatches and problem resolution.•Responsible for accurate documentation of customer interaction and the proper engaging of internal and external support teams as necessary. Focus is on 100% customer satisfaction.

Responsible for maintaining up to 1000 assets in the configuration database•Responsible for installing, monitoring, operating, managing, troubleshooting and restoring services to communications networks in large LAN/WAN telecommunications facility environment.•Responsible for setting up test sets to isolate and test circuit impairments.•Responsible for the monitoring and maintenance of voice and data circuits, diagnostic testing, and coordination with remote facilities to restore circuit.•Responsible for the installation and upgrade of local communications equipment that includes coordination of cutovers with remote facilities involved with these actions.

• Message delivery center computer operator. • Operated CSP and peripheral devices.• Processed incoming/outgoing message traffic.• Provided DTG and DMS support and operations.• Initiated circuit restoration actions.

Supervised 4-member shift without incident that was responsible for over 40 communications centers throughout Europe while at a 47% manning level.•Instrumental in training new personnel to a high level of proficiency in various areas of telecommunications and messaging.•Responsible for operation and maintenance of an excess of 900 communications circuits, associated multiplexers and crypto logic devices transmitted on satellite, fiber optic, and commercial carriers valued in excess of $10 million.•Quickly learned operator and supervisor duties of Tech Control Facility Operations as a Tech controller, without any formal training.•Maintained 100% accountability of all Communications Security (COMSEC) keys, devices and communications equipment.•Performed first-level fault isolation and corrective actions in the Global Connectivity Service (GCS) and Global Telecommunications Service (GTS) assisting higher-level maintenance.

Administered COMSEC and taught “COMSEC Hand-Receipt Holder Responsibilities” class to over 25 COMSEC accounts according to Department of the Army standards.•Handled, managed, and tracked all over 600 line items of COMSEC materials supporting the 3rd Infantry Division.•Responsible for handling message traffic.

Maintained and established Very Small Aperture Terminals (VSAT) hubs that included a network of over 64 satellite links.•Monitored and corrected message handling traffic for up to 75 customers through the Communications Support Processor (CSP).•Responsible for calibration reports of all communications equipment.•Responsible for deployment of the Communications Control Set (CCS) and ensuring communications were established for the All Source Analysis System-Single Source (ASASSS) and Remote Work Station (RWS) and provided support to the Global Command and Control System