Michelle Li Email & Phone Number

Somerville, Ma, Us

Boston, Massachusetts

Newton, Ma

• Oversee and execute ongoing projects including print, digital, and social media ad campaigns • Develop unique media plans and project schedules to meet strict client deadlines and budget strategies to comply with client expectations • Manage client SEO platforms to track and report media performance results including CPH• Analyze paid media results to make future recommendations to the client• Create and issue insertion and purchase orders for various media campaign initiatives• Maintain positive relationships with clients and media vendors• Coordinate recruitment conferences and events and act as a liaison between client and vendor• Oversee and track the progression of Account Coordinator performance and delivery of media campaigns

Newton, Ma

Buyer Advertising is a full-service strategic marketing firm specializing in employment communications and brand development.As an account coordinator, I work directly with our clients to produce and place recruitment ads in print media, post job listings online and to social media channels which comply with our client’s brand standards and preferences and assist with special projects as needed. My daily tasks also include: • Acting as a liaison between clients, agency branches, and media vendors• Developing unique advertising and budget strategies that meet client expectations • Coordinating media campaigns that involve various print publishers, social media platforms, search engine and website content services• Building relationships with clients to help develop a branding approach that meets the objectives identified by the client's needs• Prioritizing and maintaining an organized project schedule to meet strict client/publication deadlines • Obtaining accurate information from media reps to meet client inquiries

Canton, Massachusetts

For my one semester long senior honors thesis, I was part of a marketing consulting team for the company with two other marketing students. My team and I researched and conducted studies to provide insight and recommendations for a new product line, aftermarket insoles for athletes. We explored industry competitors, distribution strategies, product packaging ideas, and various point of sales tools based on the current market and produced a final 200 page report with our findings and recommendations. These findings were presented to the company.

Chatham, Massachusetts

I was given several different positions for the summer here which included administrative assistant, server, and hostess. This was a very rewarding experience for me because it allowed me to work in all of the different parts of the clubhouse, going from the offices, to the front of the house, and the kitchen. As an administrative assistant, I performed general office duties such as recording meal reservations in book and reservation system, directing phone calls, and working on daily projects and assignments. I also designed and created menus and promotional flyers for various clubhouse events using Microsoft programs. As a server and hostess, I provided the highest level of service to club members and attended to their requests at all times.

Chatham

I worked in the housekeeping division of the resort as one of the six housekeeping supervisors. My position required me to train and monitor the room attendants daily to ensure that the resort standards met and followed. I was given a list of rooms to inspect every morning and I had to make sure that these rooms were all clean and inspected by the specific times listed. I made corrections where it was needed and often helped the housekeepers clean in order to ensure that everything was set. This experience gave me insight into how the housekeeping division of a resort was run and was a great way to not only be a supervisor and lead the housekeepers but also a great way to work alongside and gain their acceptance. I was able to learn how to manage my time wisely and how to negotiate with my managers since I worked here and at the Eastward Ho! Country Club and had similar hours.

West Yarmouth, Massachusetts

Managed and operated by my parents, this buffet styled restaurant was considered my second home during my high school and early college years. This was my first job and where I acquired most of my experiences and skills. I worked and helped out whenever I was needed and I had various roles. I worked frequently as a waitress and hostess, providing extensive customer service and ensuring that the customers are happy with their meal. I was also the assistant manager and took care of the business when my parents were away. I trained new employees and created online presence for the business by managing the emails and social media pages such as Facebook.

216 Russell Street Hadley, Ma 01035

I was a marketing intern for a local nutritionist at Valley Nutrition Counseling during the spring semester of my sophomore year. My main job description include maintaining and improving the business's social media pages such as Facebook, Twitter,Youtube, and the business website. I cooperated closely with the business owner to reach her goals of increasing public awareness to the business and the services she offered to the people around the area. I also collaborated with three Nutrition interns on a separate project to properly create and execute a 6-week Nutrition Weight Loss Program. My individual focus was mainly on the advertising aspect of the program. Although the program was unsuccessful in the end, a different approach was considered. Rather than creating a new program to increase the popularity of the practice, we utilized social media and focused on Youtube. While the Nutrition interns came up with the content of the videos, I personally filmed, edited and posted marketing videos for the practice which reached many viewers.

Bachelor Of Business Administration (Bba), Marketing And Psychology Minor

Activities and Societies: Commonwealth Honors College, Marketing Club, National Society of Collegiate Scholars, Rotaract Club, Residential.

Education record

Activities and Societies: National Honors Society, Student Ambassador, Art Club, Orchestra, Varsity Tennis, Spanish Club