Digital marketer with performance marketing experience from mobile to gaming to VR!Things move astoundingly fast in today's tech landscape, and that's where my strength in versatility shines. From learning multiple areas of the marketing stack (tracking, PPC, AI utilization, email, social media, etc.) to traversing across entirely different industries, I've made a name for myself by approaching initiatives with a roll-'er-sleeves up attitude. Some intangibles about me that might interest you:‣ I have no problems getting scrappy, but I'm a teacher at heart‣ I have creative and empathetic sensibilities, but I approach problems with a logical mindset‣ Team members have praised my copywriting style for being personable, yet professional‣ I enjoy laying down processes that build efficiency and scalability‣ I believe teams are stronger together, so knowledge-sharing is a natural MO‣ I am by self-motivated by nature and have a habit of bringing new ideas to the table— User Acquisition —‣ Extensive experience managing and optimizing mobile Facebook ad campaigns (incl. MMPs, FMPs)‣ Notable experience working with mobile ad networks such as Apple Search Ads, Google Ads (UAC), Snapchat Ads, TikTok Ads‣ Regular usage of Excel for reporting and analysis purposes (Pivot Tables, VLOOKUPs, SUMIFs, etc.)— Social Media —‣ Grew and managed a 120K+ Facebook page with 1.1K+ engagement‣ Oversaw content strategy and planning for up to 7+ Facebook pages— Public Relations —‣ Collaborated directly with top-tier media outlets on exclusive partnerships— Creative Direction —‣ Managed hundreds of Marketing creatives for projects, in both paid and organic channels‣ Past projects included Marvel IPs, Assassin's Creed IPs, anime RPGs, slots and casino, word games— Management — ‣ 2+ years of team management ‣ Maintained career growth track for direct reports and facilitated regular feedback sessions— Miscellaneous —‣ Reforge Growth Program - Winter 2019 Alumni‣ SQL Proficiency