Michelle Lowery Email & Phone Number

San Antonio, Tx, Us

Halifax, Nova Scotia, Ca

Drawing on my 25+ years as a professional writer and editor, and 16 years of experience in the digital marketing and SEO industries, I provide clients with digital content strategy and editing services.This entails:-- creating content strategies-- performing content audits-- managing website content creation and publication-- building, training and managing remote content creation teams-- creating processes to streamline content creation and publication-- editing content for quality, accuracy, function, voice, tone and register-- performing content optimization to increase traffic and improve rankings-- building and managing editorial calendars-- monitoring site analytics to identify content creation opportunities-- identifying possible copyright violations to protect clients' intellectual property

I published my first book, "Self-Editing for Indie Authors: 21 Quick and Easy Tips for Better Writing, Positive Reviews and More Sales,"​ in August, 2015. It's a guide to help indie authors pursuing success as entrepreneurs in the self-publishing space. In addition to the 21 editing tips, the book also contains:-- Seven Benefits of Publishing High-Quality Content-- Self-Editing Methods-- How to Hire a Good Editor (for those who decide to go that route)-- Editing and Writing ResourcesDespite its title, this book can also be a great help to bloggers, freelancers, business writers, technical writers and content marketers."Self-Editing for Indie Authors" has been an Amazon #1 bestseller in editing ebooks.

Boston, Massachusetts, Us

-- Edited blog posts to enhance clarity, quality, structure, and accuracy, resulting in improved readability and higher audience retention-- Ensured posts were optimized for target keywords, boosting search engine rankings and driving increased organic traffic to the website-- Trained high-performing writers, enhancing their skills and reducing the need for subsequent revisions, leading to more efficient and higher-quality content production

New York City, Ny, Us

-- Built a content team and brought content creation in-house, saving the company approximately $600,000 per year-- Created and executed content strategy for organic growth-- Created and maintained an in-house style guide-- Provided training and feedback to writers and editorial assistant on an ongoing basis-- Performed content audits to inform content strategy and production-- Performed keyword research and chose topics for new Skillshare content-- Built and managed organic content team to create high-quality content for Skillshare's website-- Trained content team and other Skillshare employees in SEO best practices and content optimization-- Worked closely with Technical SEO Manager to ensure Skillshare website adhered to search guidelines and weathered algorithmic updates-- Worked closely with Blog Engineer to improve and maintain usability and accessibility, and troubleshoot when required-- Performed keyword research for and optimized Skillshare Original class pages in English, Spanish, French, Portuguese and German-- Tracked and analyzed global rankings and traffic of 5 blogs in 5 languages (English, Spanish, French, Portuguese, German), targeting 13 countries-- Selected published content for translation based on search performance and cultural importance to support international expansion-- Worked closely with Teacher Success Team to support Skillshare teachers through webinars and async instruction-- Assisted Design, Engineering and other teams in creating and optimizing meta data for Skillshare website pages-- Oversaw content creation to support other teams such as Social, Enterprise and International-- Oversaw content creation and optimization to support Skillshare products, brand campaigns, events and business initiatives

New York City, Ny, Us

-- Performed keyword research and chose blog topics based on alignment with company strategies and goals, as well as ranking and traffic opportunities-- Created writer briefs for 80 blog posts per month-- Provided instruction and guidance to writers to ensure SEO best practices were followed

Long Beach, Ca, Us

Optimized content for:-- readers to understand better, navigate more easily and gain value.-- search engines to discern relevance, meet search intent and provide quality.-- clients to earn more traffic, achieve higher conversion rates and earn more revenue.

I remotely oversaw content for a number of this digital media company's websites. This entailed:-- hiring and managing a team of writers-- training and instructing writers on web writing and SEO best practices-- editing and optimizing new, high-quality content to adhere to web and SEO best practices-- editing and optimizing existing content to improve quality, and increase traffic and rankings-- maintaining multiple editorial calendars-- writing and scheduling multiple weekly email newsletters-- monitoring and managing copyright adherence on company sites, and protecting company's intellectual property-- managing publications, projects, communication, and other tasks with tools including but not limited to: Asana, MailChimp, Slack, Google Analytics, G Suite, WordPress, and WP plugins

I remotely oversaw content for this SEO industry news and education website. This entailed:-- building and managing a content team-- training and instructing writers and copyeditor on web writing and SEO best practices-- editing and optimizing new, high-quality content to adhere to web and SEO best practices to gain traffic and rankings-- building and maintaining an editorial calendar-- building and managing a publishing process-- monitoring and managing copyright adherence on the site, and protecting the company's intellectual property-- building and managing relationships with potential industry expert contributors-- managing publication, projects, communication, and other tasks with tools including but not limited to: Asana, MailChimp, Typeform, SurveyMonkey, G Suite, WordPress, and WP plugins

At Passion Fruit Creative Group, my business partner and I created high-quality Web content, incorporating editorial excellence with SEO best practices for optimal performance.After two successful years, we decided to simplify things, and each pursue our own projects.

Naples, Florida, Us

-- Managed blog-- Edited blog content-- Managed editorial calendar-- Coordinated blog contributions-- Assisted guest contributors-- Managed social updates

Boca Raton, Florida, Us

I worked with ChamberofCommerce.com on a short-term contract to build a content team, and to put processes in place for them to provide content marketing services to their clients.In just three months, I was able to:-- build a solid content team to support content marketing efforts-- train that team in Web writing and SEO best practices-- set standards for the team-- put processes in place for content ideation, creation, and publication-- help improve the quality of content through guidance and all of the above-- identify and train a candidate to step into the Executive Editor role upon my departureDuring these three months, I increased production pace from an average of 23 articles over the course of a month, to the same number of articles in just one week. Three-month client engagements were completed in one-month's time.

Zürich, Schweiz, Ch

*The company went out of business in April 2013-- Managed a 9-person content team of writers, copyeditor, fact check/quality assurance, and research assistant, most of whom were freelance and remote-- Increased content production rate by 200% in the first month in role-- Oversaw the creation of various types of content including articles, infographics, motion graphics, and interactive infographics-- Worked closely with Creative Director to ensure design effectively illustrated content-- Counseled content team members, providing career guidance-- Relied on digital marketing knowledge and experience to provide guidance to internal team members, and to clients-- Participated in ideation and content strategy planning to ensure client goals were met, and content quality was maintained-- Trained writers in web content writing best practices, and SEO best practices.-- Provided input on internal processes to help develop best practices-- Provided guidance to content team and other employees on trademark compliance, and intellectual property issues-- Optimized content, identifying linking opportunities and targeted anchor text-- Occasionally wrote client content, particularly for SEO-related topics-- Contributed posts to the company blog-- Edited posts for the company blog-- Created and edited internal process documents-- Edited internal marketing materials-- Liveblogged company-hosted conference, publishing blog posts in real time, and contributed to social media promotion

Troy, New York, Us

-- Evaluated client content to incorporate content strategies into SEO audits-- Developed blog and content strategies-- Performed keyword research and produced optimized content for client sites-- Performed content optimization-- Managed client blogs, to include researching and writing posts on a regular basis-- Managed client social media accounts-- Applied SEO best practices to develop high-quality guest posts as part of client link-building efforts-- Worked with account managers to create client link-building strategies-- Managed company blog, to include: creating and managing editorial calendar; researching and writing posts; brainstorming blog topics with team members; editing posts produced by team members-- Managed company social media accounts-- Trained employees in keyword research, and content development and strategy-- Trained clients in keyword research, content optimization, and link building-- Liveblogged industry conferences, publishing blog posts in real time-- Participated in the organization and execution of local networking events

-- Produced high-quality content for several consumer-focused websites-- Created blog posts, product descriptions and informational articles-- Produced articles for company's sites-- Wrote guest articles for related sites-- Edited work submitted by other writers

-- Assisted in managing a team of more than 100 writers-- Edited content to ensure adherence to SEO best practices-- Assisted Content Manager in developing and maintaining editorial guidelines-- Wrote tutorials and provided training to writers-- Provided editorial guidance and feedback to writers on a daily basis

Dallas, Tx, Us

-- Managed Communications Department and a team of five-- Oversaw and produced internal communications, corporate magazine, corporate videos (for web and company events), and intranet content-- Maintained marketing strategy in line with corporate branding, image and culture-- Managed corporate public relations endeavors

San Antonio, Texas, Us

-- Edited medical journals used by anesthesiologists and pain management professionals to earn continuing education credit and maintain certifications

Randolph Afb, Tx, Us

-- Assigned to various units under Electronic Security Command, then Air Force Intelligence Command and finally Air Intelligence Agency-- Desert Storm veteran

A.A.S., Communications Applications Technology

Diploma, Russian