Michelle Stern Email & Phone Number

Grand Rapids, Michigan, US

Boston, MA, US

New York, NY, US

• Led the Marketing Analytics team composed of marketing strategists, data specialists, and analysts that provided WarnerMedia brands with recommendations to achieve or exceed sales and viewership KPIs.
• Provided marketing strategy, creative insights, and audiences that outperformed traditional targeting in terms of video views, CPMs, and online ticket sales. Strategy and insights derived from proprietary data science.
• Advised Warner Bros. on how to differentiate from competing films, how much to spend in media following opening weekend, and whether films should be released in theaters or go straight to DVD rental or streaming.

Burbank, CA, US

• Managed the Services team that delivered on millions of dollars in monthly digital marketing spend (paid social, search, and DSP) for Legendary and external clients (e.g., Warner Bros., FX, Sony, Figs, and Boston Red.
• Grew distributed team across Boston and LA offices, developed new team structure with market-competitive roles and career paths, and motivated team through major organizational changes.
• Developed digital media plans, identified top audiences, and managed campaigns across multiple platforms that resulted in efficient media spend for Legendary and its clients.
• Informed decisions on greenlighting scripts for theatrical production based on social signals, primary research, and historical box office data.

• Managed a team of account management, training, creative, and sales operations professionals.
• Created and implemented the strategy for the global Customer Success team’s transition from managed services to SaaS, which resulted in high customer retention. The strategy included a 90-day pilot onboarding program.
• Established Salesforce workflow and process improvements that provided better insight on campaign metrics.

• Managed a national team that supported advertisers in achieving their customer acquisition goals with real time bidding technology. Responsible for multi-million dollar cross-channel annual spend across Managed.
• Created new organizational structure that better aligned Services and Sales along with competency models that provided clear career paths.
• Led cross-functional team that resulted in multiple platform enhancements, including the ability to deliver on large-scale geo targeted campaigns for Ford and other clients.
• Implemented new processes and best practices that reduced make goods by 80%+.

• Managed a team of managers, specialists, analysts, and technical specialists. Responsible for $2M+ in monthly spend in the search engines.
• Grew Staples account to include shopping engines, SEO, and international PPC (in addition to US PPC).
• Increased annual profitability for World Travel Holdings by devising methodology for tracking phone bookings.
• Acquired more customers year-over-year at the same cost per acquisition for Constant Contact.