Michelle Stern

Michelle Stern Email and Phone Number

Marketing Strategy | Data Analytics | Customer Success @ Acrisure
Michelle Stern's Location
Greater Boston, United States, United States
About Michelle Stern

I’m passionate about applying data analytics and innovative marketing technologies to drive business results. My expertise is in brand awareness and performance marketing across addressable media, including social, display, search, mobile, and video.I thrive in fast-paced environments where I can have a meaningful impact on revenue. I improve processes and achieve company objectives and key results. I especially enjoy partnering with data science and product teams on machine learning applications in order to provide better results and actionable insights to internal and external clients.I build and manage high-performing teams and cultivate a consultative approach. I’m particularly adept at leading teams through organizational changes. I’m a leader who motivates teams to deliver excellence in customer satisfaction and achieve business objectives.

Michelle Stern's Current Company Details
Acrisure

Acrisure

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Marketing Strategy | Data Analytics | Customer Success
Michelle Stern Work Experience Details
  • Acrisure
    Evp, Growth Marketing
    Acrisure 2023 - Present
    Grand Rapids, Michigan, Us
  • Ginkgo Bioworks, Inc.
    Head Of Digital Marketing
    Ginkgo Bioworks, Inc. 2020 - 2023
    Boston, Ma, Us
  • Warnermedia
    Svp, Applied Analytics Solutions (Acquired From Legendary Entertainment)
    Warnermedia 2018 - 2020
    New York, Ny, Us
    Led the Marketing Analytics team composed of marketing strategists, data specialists, and analysts that provided WarnerMedia brands with recommendations to achieve or exceed sales and viewership KPIs.• Provided marketing strategy, creative insights, and audiences that outperformed traditional targeting in terms of video views, CPMs, and online ticket sales. Strategy and insights derived from proprietary data science tools built on machine learning applications and social platform APIs, surveys run in-house, and marketing campaign data.• Advised Warner Bros. on how to differentiate from competing films, how much to spend in media following opening weekend, and whether films should be released in theaters or go straight to DVD rental or streaming.
  • Legendary Entertainment
    Svp Of Services, Applied Analytics Solutions
    Legendary Entertainment 2015 - 2018
    Burbank, Ca, Us
    Managed the Services team that delivered on millions of dollars in monthly digital marketing spend (paid social, search, and DSP) for Legendary and external clients (e.g., Warner Bros., FX, Sony, Figs, and Boston Red Sox). • Grew distributed team across Boston and LA offices, developed new team structure with market-competitive roles and career paths, and motivated team through major organizational changes.• Developed digital media plans, identified top audiences, and managed campaigns across multiple platforms that resulted in efficient media spend for Legendary and its clients. • Informed decisions on greenlighting scripts for theatrical production based on social signals, primary research, and historical box office data.
  • Nanigans (Acquired By Sprinklr)
    Vp, Sales Operations & Channel Partnerships
    Nanigans (Acquired By Sprinklr) 2014 - 2015
    Managed a team of account management, training, creative, and sales operations professionals.• Created and implemented the strategy for the global Customer Success team’s transition from managed services to SaaS, which resulted in high customer retention. The strategy included a 90-day pilot onboarding program with marketing collateral, training program, help center, and customer ticket system for 700+ users.• Established Salesforce workflow and process improvements that provided better insight on campaign metrics.
  • Dataxu (Acquired By Roku)
    Vp, Client Services
    Dataxu (Acquired By Roku) 2012 - 2013
    Managed a national team that supported advertisers in achieving their customer acquisition goals with real time bidding technology. Responsible for multi-million dollar cross-channel annual spend across Managed Services and Platform Services.• Created new organizational structure that better aligned Services and Sales along with competency models that provided clear career paths.• Led cross-functional team that resulted in multiple platform enhancements, including the ability to deliver on large-scale geo targeted campaigns for Ford and other clients. • Implemented new processes and best practices that reduced make goods by 80%+.
  • Dataxu (Acquired By Roku)
    Director Of Client Services
    Dataxu (Acquired By Roku) 2011 - 2012
  • Iprospect
    Client Services Director
    Iprospect 2007 - 2011
    Managed a team of managers, specialists, analysts, and technical specialists. Responsible for $2M+ in monthly spend in the search engines.• Grew Staples account to include shopping engines, SEO, and international PPC (in addition to US PPC).• Increased annual profitability for World Travel Holdings by devising methodology for tracking phone bookings.• Acquired more customers year-over-year at the same cost per acquisition for Constant Contact.
  • Iprospect
    Client Services Manager
    Iprospect 2006 - 2007
  • Iprospect
    Paid Search Specialist
    Iprospect 2005 - 2006

Michelle Stern Skills

Digital Marketing Online Advertising Marketing Strategy Sem Ppc Email Marketing Strategy Market Research Digital Strategy Seo Marketing Social Media Online Marketing Web Analytics Google Analytics Display Advertising Mobile Advertising Crm Management Digital Media Google Adwords Mobile Devices Mobile Marketing Team Management Online Retail Entrepreneurship Search Advertising Multi Channel Marketing B2b Account Management Segmentation Organic Search Creative Strategy Thought Leadership Omniture Interactive Marketing General Awesomeness Awesomeness Data Analysis Analysis Consulting Search

Michelle Stern Education Details

  • Dartmouth College
    Dartmouth College
    Bachelor Of Arts

Frequently Asked Questions about Michelle Stern

What company does Michelle Stern work for?

Michelle Stern works for Acrisure

What is Michelle Stern's role at the current company?

Michelle Stern's current role is Marketing Strategy | Data Analytics | Customer Success.

What is Michelle Stern's email address?

Michelle Stern's email address is m.****@****ect.com

What is Michelle Stern's direct phone number?

Michelle Stern's direct phone number is +185727*****

What schools did Michelle Stern attend?

Michelle Stern attended Dartmouth College.

What are some of Michelle Stern's interests?

Michelle Stern has interest in Children.

What skills is Michelle Stern known for?

Michelle Stern has skills like Digital Marketing, Online Advertising, Marketing Strategy, Sem, Ppc, Email Marketing, Strategy, Market Research, Digital Strategy, Seo, Marketing, Social Media.

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