Michelle Lung Email & Phone Number

New York, Us

Tlaquepaque, Jalisco, Mx

Personally recruited by CEO of new, luxury sipping tequila co-founded by Eva Longoria.

New York City, Us

Utilizing passion for hospitality and human connection combined with unique capabilities and perspective from the beauty and luxury fashion world to challenge the status quo to innovate and impact the strategic, long term premiumization journey of the lucrative and fastest growing alcohol category (Tequila) for Beam Suntory's Super Premium / Luxury pillar portfolio of 3+ heritage brands.Responsibilities across the portfolio include:♦ Building a world-class brand marketing and innovation team to deliver an ecosystem of national consumer communication strategies and ways to bring the brands to life♦ Contributing to critical trade education and engagement programs on and off premise (retail, hospitality)♦ Designing grass-roots and scaleable consumer experiential programs♦ Leveraging insights, data and design intuition to create new luxury-tier product innovation (both liquid and packaging / bottle design) and media / digital integration to a primarily North American market while honoring the integrity, authentic Mexican heritage and craft of Tequila and the legacy of its famed Master Distillers.

New York, Ny, Us

Holistic end-to-end business development sales & marketing management hybrid to drive global growth via optimization of 360 brand marketing, physical and digital consumer engagement & experiences, commercial operations, precise forecasting, trade marketing, retail programs (digital, brick & mortar, POSM, promotions), driving localized VM by country informed by shopping / consumer insights & nurturing priority global account relationships.

New York, Ny, Us

Selected by executive leadership to actively lead, advocate for, and enable Estée Lauder philanthropic ventures as part of the Women’s Leadership Network - a voluntary committee dedicated to lead change and empower women and diversity in the workforce.

A strategic and executional partner with established startups and emerging brands with business strategy, product marketing, 3+ year innovation planning, product strategy, consumer culture, insights and brand positioning for prolonged success and international sales growth.Driven by entrepreneurial spirit, curiosity and an appetite for fast-paced innovation and meeting brilliant people.Successes include delivering brand strategy, leading project management / product marketing to deliver new products from scratch at light speed - innovation / design / concept to final product delivery and securing distribution at leading International retailers to put brands on the global map for transformational growth driven by digital retail, all executed with urgency and excellence in 2.5 - 6 month project scopes.

Amsterdam, North Holland, Nl

♦ Led brand integration of P&G Cosmetics portfolio and operational framework to Coty as part of Coty’s acquisition of P&G Prestige (Fragrance & Beauty) portfolios. Experienced in successful change management.♦ Managed 7 agencies, direct reports, multiple distributor operations, multifunctional teams and P&L through a complex transition while maintaining business as usual.

Cincinnati, Ohio, Us

♦ Asia Pacific and Subcontinent Marketing leader for P&G Cosmetics portfolio of 9 unique country x brand combinations for COVERGIRL & Max Factor. ♦ Responsible for Australia, New Zealand, Indonesia, South Africa, India and the Philippines. ♦ 50+ New Product launches per year across portfolio. ♦ Passionately drove and led pioneering transition to digital & social media model and video / content creation, influencer strategy & CRM integration for mass cosmetics throughout region. Full ownership of agency management (7+ agency teams) and ROI across region. ♦Experienced with international Distributor Operation management and whitespace expansion.♦ Recognised for breakthrough turnaround of Brand Perception, Relevancy, Trial and Purchase Consideration following years of continuous Brand Equity erosion. ♦ Responsible for unprecedented win-win, creative collaborations with Retailers and Publishers (ie. VOGUE, Cosmopolitan, ELLE, Marie Claire, Disney Star Wars) resulting in sales uplift and exceeding key metric delivery for both parties as part of marketing plans, including unparalleled digital growth.

Cincinnati, Ohio, Us

♦ Brand management for P&G Australia & New Zealand's lucrative Health Care portfolio of 5 leading global brands: - Vicks- Metamucil- Tampax- Whisper (Always)- Clearblue♦ Responsible for growth in 10 country x brand combinations including NPD launch plans, media planning, multifunctional team management, commercial strategy & execution, content localization, brand storytelling and TVC creation.♦ Recognised for success in driving extensive growth in brand Trial and Penetration metrics as well as leading and developing philanthropic commercial partnerships supporting Heart Research Australia (Metamucil), empowerment via the Like A Girl campaign (Always), Save The Children (Vicks) and pneumonia treatment & prevention in developing countries (Vicks).

Cincinnati, Ohio, Us

♦ Brand management in ASEAN P&G Headquarters across China, Brazil, Mexico, Philippines, Pakistan & India for Safeguard antibacterial soap.♦ Responsible for concept and execution strategy for international brand awareness to help prevent disease and save lives in developing countries, focusing on the engagement and critical education of children.♦ Creating Purpose & Brand Equity Guidelines toolkits for global referencing.

New York, Ny, Us