• Managed all marketing efforts across all channels as well as prioritized tasks for graphic designers.• Worked closely with vendors to ensure business goals and promotions were aligned, communicated, and met on a regular basis. • Successfully improved revenue month over month & year over year. Assisted in the improvement of paid search CRR from an average of 40% to 20%. • Increased social followers 30% while also boosting email subscribers two-fold.

• Improved upon initial build of AdWords accounts for US and Canada, assisting with strategy and refinements to further advance successes, which resulted in exceeding anticipated KPIs.• Creatively resolved problematic PDP hero image issues, devising a fix to stabilize wrong images appearing.• Managed SEM budgeting, forecasting, site enhancement projects and translations.• Aligned closely with Brand to guide and support promotional brand messaging across digital channels.• Led account wide ad copy rewrite initiative as well as providing content strategy direction to the Brand.

Developed the strategy for cross-channel marketing campaigns across matrixes to increase lead generation, social engagement online, and revenue. Led the vision for landing page and content creation. Successfully managed teams and projects across multiple departments. Owned the execution and the growth for SEM. • Successfully transformed a stagnant SEM program into a profitable driver, improving performance from a 150% CRR (Cost to Revenue Ratio) to 40% within two years. • Led the marketing strategy for a large annual event for which Hubert is a key sponsor. Successfully launched multi-funnel marketing campaigns across channels and platforms (email, social, direct, video, SEM, & SPIFFS) on time, within budget, and nearly doubled lead generation goals. • During a restructuring, developed a program for marketing operations to communicate effectively in verticals, the result of which reduced time spent in meetings. • Led the development of an app during a design thinking project, overseeing the design and functionality. The app went on to be one of the top 2 apps selected for further development.

Assisted clients with their digital marketing needs to meet and exceed goals. Objectives included improved search engine results page rankings, better user experience, increased engagement, and improved revenue. • Transformed a customer’s marketing efforts to boost sales and registrations, realizing a 25% improvement in time on site, up to 50% improvement of new visits, and 10% improvement in online leads. • Over the course of a year, turned around a flat ecommerce program; attaining a 50% improved bounce rate, over 200% improvement in views and time on site, and successfully began receiving hundreds of online orders monthly.• Researched and implemented creative campaigns to generate sales leads for a client having no luck on their own; achieved a success rate of 5-10 leads per month over 6 months.

• Uncovered issues hindering online traffic and leads for a client. Devised a program to assist with improving performance and goals. • Initiated, planned, and executed social media campaign to increase followers and engagement. Increased followers over 30% over a 3-month duration.

• Reworked a client’s digital strategy so that they could convert online leads; successfully helped the client go from not attracting leads to obtaining up to 5 leads per month.• Solved a client’s inability to acquire online conversions and significantly improved site performance ten-fold. • Developed all corporate templates used for client documentation, tasks & deliverables.

• Successfully established and managed a new SEO/SEM business segment within the Web Design Division.• Created and presented SEO Basics seminars to community. • Strategically planned and implemented search engine marketing techniques for clients.