Michelle Curtis

Michelle Curtis Email and Phone Number

Marketing & Sales Specialist | Helping retailers grow into successful business owners by enhancing brand awareness, refining customer targeting, optimizing product offering, elevating customer experiences to drive sales. @ Arkadia
Michelle Curtis's Location
Melbourne, Victoria, Australia, Australia
About Michelle Curtis

YOUR Expertise + YOUR Authenticity = Retail Success.You have a vision.You've envisioned a visible, profitable, and top of mind retail brand. You are a retail owner, and you are stuck at 6 figures and want to get to 7 figures.But something is standing between you and the success you deserve.It isn't a lack of ambition. You have dedication and passion with ideas about products/ services that consumers need and want.However, translating that multitude of ideas into a plan, and then into a signature solution that generates scalable growth?That's where most retailers-no matter how experienced get stuck.But it's a roadblock that ends for you right here.I have over 50,000 hours experience building retail brands and business growth and I want to help transform your vision into your unique brand and solution so you can generate unlimited revenue growth. (that's my superpower)This makes marketing and promoting your products/services simpler and more successful than ever.Our blueprint that will do the heavy lifting. We identify sales and profit blockages and overcome them < 90 days. So it saves time, money, and investment on resources. It removes expensive “blockages” to get you to profitability in the shortest time possible. I have a system that delivers real results that translate into retail success.I provide a proven approach in successful retail strategies. I have helped so many Retail Owners transform their business into profitable brands-but don't take my word for it:"Michelle transformed our family brand, leveraging three generations of female customers to help us grow and scale"-Oroton "She has a superpower. I was leaving so much money on the table"-Julex Nail Spa"One standout feature of this program is its structured approach for developing effective retail strategies from concept to delivery" -The Glen Shopping Centre How does my system deliver results?Through our customised, end-to-end system designed for quick transformation with 5 key pillars: *Identify your brand architecture using our proprietary system to define your uniqueness*Create your customer avatars speaking their love language to emotionally connect with your brand*Leverage your brand to successfully market and promote your signature solutions *Attract customers and turn them into brand ambassadors through signature experiences *Earn brand authority - by being authentically YOU Are you ready to unveil your brand - and step up your game so you can be recognised, respected, and in demand?Schedule a time to talk - https://bit.ly/30mins-with-michelle

Michelle Curtis's Current Company Details
Arkadia

Arkadia

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Marketing & Sales Specialist | Helping retailers grow into successful business owners by enhancing brand awareness, refining customer targeting, optimizing product offering, elevating customer experiences to drive sales.
Michelle Curtis Work Experience Details
  • Arkadia
    Marketing Manager
    Arkadia Jul 2024 - Present
    Australia
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  • Retail Lifesavers
    Retail Industry Specialist | Program Cash Finder Quick Wins | Retail Owner Accelerator
    Retail Lifesavers Feb 2017 - Sep 2024
    Melbourne, Australia
    WHAT I DO: I help Retail Owners & Centre Management teams pinpoint obstacles, to achieve sales performance to uncover the quickest path to results within 90 days.WHY IT MATTERS: In today's retail landscape, your Brand is the ONE element you have full control over, it hinges on how YOU, as the visionary leader, shape its presence in the marketplace. You're the captain steering through the ever-changing tides to deliver and fortify YOUR brand's equity.WHAT MAKES ME UNIQUE: What sets me apart is my industry upbringing and extensive retail experience, ranging from a 1-store operator to managing multi-sites and collaborating with national and international brands. This deep connection to the industry inspired my development of 'The Power Of The 5 Retail Pillars,' a proprietary system to define your uniqueness, target customers, mission, and authority.MY STORY: Having spent 20 years as a senior manager in retail and running my own business, along with working as a Coach and Consultant for clients such as Hugo Boss, Oroton, brand licensees and owners, I have a unique perspective & and passion for the importance of monetising Brands in todays marketplace. WHAT OTHERS SAY“When I hired Michelle, we were in trouble. We had taken back licensee stores in Australia as well as company-owned stores, we had a culture issue, stock issues, a lack of operational consistency, and we were in the red. Hiring Michelle was one of the best decisions and investments we made. She had a very systematic approach, while motivating, and cultivating our culture, steering the ship around while ripping off the Bandaid at the same time.” MD - Hugo BossHOW IT WORKS:Retail Owners: I have a 6-month coaching program and personalised 1:1 coachingLandlords: Reach out to me directly here on LinkedIn or 0419 415 983 or👇READY TO TALK? Send me a dm or..E: michelle@retaillifesavers.comW: https://retaillifesavers.com/ Book a 30 Minute Gap call here👇https://bit.ly/30mins-with-michelle
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  • Retail Lifesavers
    Retail Debt Specialist
    Retail Lifesavers Apr 2022 - Jun 2023
    Melbourne, Victoria, Australia
    ► THE CLIENT BRIEF:► Addressed a significant COVID-related retailer debt, one of the highest within the group, amounting to over $15 million. Developed a strategy to establish effective communication channels with the tenants, aiming to collect the debt in full or establish feasible payment plans.► THE PROCESS:► Conducted a thorough analysis of the tenant debt and identified the highest-risk cases. Implemented a comprehensive end-to-end process to initiate communication with the tenants, engaging in discussions to address concerns and reach mutually beneficial agreements for debt repayment. Utilised appropriate escalation procedures, including legal measures when necessary.► THE RESULT:► Successfully reduced the retailer debt, previously exceeding $15 million, to under $1 million, achieving an impressive decrease of 93.33% within a 12-month period. This was accomplished through meticulous examination, strategic diagnosis, and the implementation of an effective end-to-end process.
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  • Retail Lifesavers
    Retail Manager Shopping Centre
    Retail Lifesavers Sep 2021 - Mar 2022
    Melbourne, Victoria, Australia
    ► THE CLIENT BRIEF:► Experienced Retail Manager with a strong working knowledge of retail legislation, leases and retail fundamentals. ► Growth known mindset to approach to learning and continuous improvement and a passion for enriching community experience through creating Centres where people love to connect. ► Proven background managing relationships at all levels from national retailers through to sole operators alike. ► Strong financial acumen coupled with the capability to take ownership and follow through on projects. ► Renowned for my ability to have successful retailer interactions your interpersonal skills are second to none.
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  • Retail Lifesavers
    Retail Specialist
    Retail Lifesavers Jul 2019 - Sep 2020
    Melbourne, Victoria, Australia
    ► THE CLIENT BRIEF:I was engaged to conduct quarterly retailer education 'doing sessions' these were designed on a retailer survey conducted. 1. How To Create The Customers Experience In-Store 2. How To Generate Sales with a Clear Digital Strategy 3. Retail Marketing vs. Shopping Centre Marketing► THE RETAILER'S PROBLEMWork one on one with retailers to improve core retail fundamentals, these varied, as did the experience of the retailers from Independent Retailers, Franchise operations, to experienced National brands. To remove the noise so the problem was clearly visible, and design an achievable improvement plan that everyone could get behind and work with. ► THE PROCESS:Make the complex overwhelming process simple and achievable. Through the delivery of engaging content that every retailer enjoyed and took something away to improve, refine or explore more deeply with their teams. ► THE RESULT:Our retailers valued the training which was evident through repeat attendance and fantastic feedback to the Centre Management team. The retailers were empowered with proven strategies they could finetune to suit their business and implement to deliver the desired business outcomes.► THE CLIENT TESTIMONALMichelle empowers retailers to be the best they can be through her experience, guidance, support and a friendly kick up the backside when the work needs to be done. It was very rewarding watching retailers work with Michelle, I could literally see the weight being lifted off their shoulders - they knew the issues but didn’t know where or how to start making improvements.
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  • Retail Lifesavers
    Retail Marketing Manager
    Retail Lifesavers Jul 2017 - May 2019
    Melbourne, Australia
    ► THE CLIENT BRIEF:► Transformed an outdated traditional marketing plan into a customer-focused, retail-driven strategy with measurable results and retailer engagement.► THE PROCESS:► Created and implemented a comprehensive Retail Marketing & Digital strategy, aimed at:► Enhancing brand awareness and executing marketing activations to drive foot traffic to the Centre.► Leveraging the Centre's strengths to connect with the local Community and increase foot traffic.► Engaging the local business community through valuable content and marketing initiatives.► Utilising digital assets to drive traffic to the new Centre website for news, offers, and events.► Identified and established Sponsorship Partnerships within the local business community.► THE RESULT:► Achieved an 8% month-on-month increase in foot traffic, tracked through automated door counters.► Generated a significant 189% organic growth in website traffic within the first year.► Experienced substantial growth across social media platforms by targeting local community audiences.► Achieved a remarkable 28% increase in traffic to the Food Hub.► Established strategic partnerships with retail brands, resulting in targeted monthly programs to enhance specific KPIs.
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  • Verve Portraits
    National Retail Sales Manager
    Verve Portraits Jan 2015 - Dec 2016
    Melbourne, Victoria, Australia
    ► THE RESULTS:► Significantly improved the financial performance of all Studio KPIs, surpassing company benchmarks.► Developed and implemented a best-practice sales training process that remains in use across the entire company.► Successfully introduced a new roster system tailored to individual Studio trading patterns, resulting in increased revenue and reduced overhead costs that exceeded financial targets.
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  • Hugo Boss
    Head Of Retail
    Hugo Boss Jul 2011 - Jun 2013
    Melbourne, Australia
    ► THE RESULTS:► Transformed the culture and managed business change, uniting a national retail team and implementing a growth strategy for subsidiary and licensee stores.► Achieved the prestigious Retail Excellence Award by designing and implementing a Retail Excellence toolkit focused on operations and customer service. The success of this toolkit led to its adoption as a global "best practice" by the headquarters in Germany, implemented across the entire store network.► Achieved a significant 40% reduction in retail costs by implementing a new payroll reporting system and successfully renegotiating supplier agreements.► Cleared 50,000 units of aged inventory, resulting in a 100% increase in Outlet channel sales.► Successfully increased sales, managed gross profit, and controlled all retail overheads, surpassing forecasted targets to drive EBITA growth and steer the business towards profitability.► Successfully project-managed the integration of stock control into retail operations, emphasising the significance of stock management and resulting in a 20% reduction in stocktake variances and a 50% decrease in administrative errors.► Skillfully launched a stock capacity project across the entire retail channel, comprising 27 stores, alleviating back-of-house congestion and mitigating ongoing occupational health and safety (OHS) concerns.
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  • Country Road Group
    Witchery General Manager Retail
    Country Road Group Jan 2011 - Jun 2011
    Melbourne, Australia
    ► THE RESULTS:► Spearheaded the implementation of a new ERP-integrated Point of Sale system, harmonising inventory and data management processes, resulting in streamlined operations and improved efficiency.► Achieved higher levels of staff motivation, retention, and commitment based on positive outcomes from an internal employee survey.► Successfully introduced an in-house training module focused on retail management for Store Managers and Assistant Managers, enhancing their skills and knowledge in key areas of the business.
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  • Gloweave Corporate
    General Manager Retail - Brooksfield & Gloweave
    Gloweave Corporate Oct 2009 - Dec 2010
    Melbourne, Australia
    ► THE RESULTS: ► Successfully diversified the business model by launching the Brooksfield brand.► Achieved a 20% increase in sales through effective store visual merchandising, optimising customer flow, and enhancing merchandise mix and offers.► Significantly boosted Outlet sales by 25% by implementing changes to the stock mix, introducing an engineered stock program, and implementing a strategic Outlet marketing plan.
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  • Club 21
    General Manager Club 21 Pte Ltd - A│X Armani Exchange, Ck Calvin Klein
    Club 21 Oct 2005 - Oct 2009
    Melbourne, Australia
    ► THE RESULTS:► Effectively localised the international brand strategy for Armani Exchange, leading to a successful brand repositioning that transformed market perception and industry standing. Within two years, the business performance shifted from being in the red to achieving profitability.► Achieved successful brand growth by opening new stores and successfully launching a new brand.► Localised the Asian strategy specifically for the Australian market, resulting in a turnaround from financial losses to profitability.► Implemented an effective inventory strategy to reduce stock loss, surpassing the global benchmark of 1% of sales, including clearing over $8 million in aged inventory. ► Played a pivotal role in driving the growth of Club 21 brands within the Australian market, overseeing the successful opening of new stores, launching new brands, and establishing a robust operational structure to support the local business.► Implemented a staff initiative that resulted in a remarkable 150% increase in database members by driving membership both in-store and online.► Spearheaded the development and launch of the first Club 21 | Armani Exchange website in Australia, collaborating with teams from New York and Singapore to ensure its successful implementation.
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  • Orotongroup
    National Retail Manager
    Orotongroup Aug 2002 - Oct 2005
    Sydney, Australia
    ► THE RESULTS ► Improved state financial performance. Created a business proposal to restructure the state/area team within NSW through new training, and development initiatives. Closed a $400k deficit by the end of the financial year. ► Successfully developed a plan for high staff retention of internal talent by ensuring clear paths for career progression and succession planning. ► Played a leading role in the design, training, and execution of a customer service training program which increased standards and mystery shopper results by 25% as a company average.► Identified an opportunity to grow the outlet channel to triple the sales turnover through an engineered program using leftover leathers/canvases at targeted price points.► Overhauled the outlet strategy by understanding the target customers’ buying behaviours and increased sales by 200%.
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  • Sisley Paris
    National Sales & Training Manager Retail / Wholesale
    Sisley Paris Jan 2002 - Aug 2002
    Sydney, Australia
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  • The Purfume Connection
    State Manager
    The Purfume Connection Feb 2000 - Jan 2002
    Sydney, Australia
  • Chanel Australia Pty Ltd
    Business Development Manager - Nsw │Qld│ Nt
    Chanel Australia Pty Ltd Apr 1999 - Jan 2000
    Sydney, Australia
  • Revlon International
    Training Manager Nsw
    Revlon International Jul 1997 - Apr 1999
  • Nutrimetic'S International
    Regional Training Manager Nsw │Qld
    Nutrimetic'S International Jul 1995 - Jul 1997
    Sydney, Australia

Michelle Curtis Education Details

Frequently Asked Questions about Michelle Curtis

What company does Michelle Curtis work for?

Michelle Curtis works for Arkadia

What is Michelle Curtis's role at the current company?

Michelle Curtis's current role is Marketing & Sales Specialist | Helping retailers grow into successful business owners by enhancing brand awareness, refining customer targeting, optimizing product offering, elevating customer experiences to drive sales..

What schools did Michelle Curtis attend?

Michelle Curtis attended Real Estate Academy Australia (Reaa), Grant Cardone Licensee Program, Australian Institute Of Management, Landmark, Landmark, Landmark Education, Landmark Melbourne, Yeronga Secondary School.

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