Michelle Short Email and Phone Number

Develop annual marketing strategy and plan. Oversee the company’s branding and marketing efforts including designing and writing marketing materials, developing marketing campaigns, managing vendor relationships, lead tracking, managing marketing assets, managing social media and planning home shows. Formulate and implement strategies with goal of meeting or exceeding annual budgeted number of sales leads within budgeted cost for such leads (CPL). Manage media planning, buying and analyses on local market broadcast, radio, print and digital platforms. Represent marketing efforts at executive leadership meetings. Coordinate creative production on television campaigns ensuring S&P clearance with stations. Conduct periodic competitive and customer research and analysis.

Managed media planning, buying and analyses for new and existing clients on national cable, network television, syndication, local market broadcast, outdoor and radio. Led the short form media department through all phases of buying from negotiating strategies and monitoring post analysis to campaign performance and station relations. Senior media buyer for GoPro growing the brand to an eventual IPO. Represented Cesari Direct’s agency media capabilities in new business meetings. Coordinated creative production on various campaigns including S&P clearance with stations. Optimized media schedules based on performance from profitability reports. Conducted periodic competitive and customer research and analysis.

Handled all aspects of broadcast media including negotiating and purchasing media on 100+ cable networks, local markets and syndication. Served as primary agency contact, setting budgets and delivering weekly media results with future buy recommendations. Managed client growth from single local market to 210 local markets throughout the US and Canada including national cable, network and syndication.

Negotiated and sold television advertising time to existing accounts as well as new business development. Presented and sold station sponsorships including “KOMO For Kids Sake” with REI and Mary Bridge Children’s Hospital as partners. Handled pre-emptions, makegoods, billing discrepancies and post analysis reports for all clients. Developed strong relationships with vendors and clients.