Spearheads the merchandising department handling local and international marketsKEY RESPONSIBILITIES- Sets and manages sales and demand forecasts of local and international markets in collaboration with brand, marketing, store operations and business development- Creates the sales forecast and inventory allocations of all new launches- Guides the team by presenting sales, inventory and assortment reports with data-based recommendations to ensure achievement of sales forecasts- Manages inventory levels of all warehouses through timely reordering and stock rebalancing in collaboration with supply chain- Provides assortment list for stores, campaigns, events and promos- Plans all purchase orders with finance- Oversees on-time processing and payment of outright purchase orders

Spearheaded the merchandising department handling local marketKEY ACHIEVEMENTS- Led the growth of e-commerce business by studying and utilizing platform tools in collaboration with KAMs to maximize sales landing the brand at #3 in 2020 and #4 in 2021 of the makeup category on Lazada- Started and developed all of the merchandising processes and templates that enabled the team to work more efficiently such as ending inventory plan, store allocation tool, product and promotions masterfiles and forecasting tool- Created and presented sales reports to business owners and cross-functional teams with data-based recommendations to improve the business KEY RESPONSIBILITIES- In charge of demand and supply planning- Sets the demand forecast per SKU per month in collaboration with brand, marketing and finance- Plans all purchase orders with finance- Oversees the store allocations of merchandising specialist to ensure sales forecasts are supported on a per store level- Reviews product pricing and margins with finance- Analyzes total sales performance to identify opportunities to improve sales- Identifies process improvements and provides actionable solutions to potential issues

Handled perfumes and cosmetics brands in all Robinsons department storesKEY ACHIEVEMENTS- 2% and 0% growth for all stores and same stores respectively in 2017 despite pull-out of a major vendor with 20% contribution to total category- 16% and 10% growth for all stores and same stores respectively in 2018- Spearheaded the growth of masstige perfumes - From 6% contribution in 2016, 17% in 2017 to 26% in 2018PERFUMES - manages 6 outright vendors and 4 concessionaires with over a hundred brands across 50 Robinsons Department Stores nationwideKey Responsibilities:- Overall sales target achievement - Sets the strategies for the category in collaboration with brands, marketing and store operations- Liaises with brands to build and develop relationships- Plans all outright purchases based on a given budget- Allocates stocks across all stores using JDA- Monitoring of sales and sell-through - Sourcing of new vendors and brands- Initiates activities and/or promotions to achieve sales and inventory targets- Sets the planogram per store- Conducts monthly store visits to ensure display guidelines are met- Uses ARC, JDA and SPA on a daily basis- Supervises one assistant buyer COSMETICS- assists the operations manager in merchandising-related activities of Shiseido, Benefit and Elizabeth Arden (boutique or stand-alone set-up)Key Responsibilities:- Monitors sales and coordinates closely with respective brand managers for the attainment of sales targets- Automation of promotions- Assists in VIP selling events of Shiseido (2-3 events per year; cashiering, automation of promotions)*Also handled the cosmetics division of Robinsons Department Stores for 6 months as a Buyer

Handled the basic category of PARISIAN BAGS (house brand of SM)Key responsibilities:- Plans all purchase orders by analyzing historical data- Allocates stocks across all SM Department stores with the use of JDA- Prepares OTB to monitor inventory levels and plan purchase orders- Negotiates and coordinates with suppliers to ensure on-time deliveries- Works closely with operations and marketing for the execution of launches and promotions- Conducts branch visits to ensure display standards are met

Handled 20 concessionaire brands - local and international - under the bags department across 52 SM department stores nationwideKEY ACHIEVEMENTS- 102% sales plan achievement in 2014- 104% sales plan achievement in 2015Key responsibilities:- Executes initiatives of the Merchandise Manager - Liaises with assigned brands to build and develop relationships- Prepares monthly sales reports to analyze productivity per brand per branch- Responsible for the timely creation of SKUs and automation of price breaks- Works closely with store operations and marketing for the implementation of launches, promos and brand-initiated events such as meet and greet with brand ambassadors- Conducts monthly store visits to ensure display standards are met