Michelle Mackesy Email & Phone Number

Surrey, British Columbia, Canada

Burnaby

Vancouver, Canada Area

Execution of Demand Generation efforts, including creating marketing emails, landing pages, lead generation forms, webinars, SEO, and creative design. Driving development and implementation of multiple nurture campaigns through marketing automation platform. Data analysis of campaign performance, conversions, optimization, database health, acquisition source, and campaign effectiveness. Marketo and Salesforce wizardry.

Vancouver, Canada Area

Measure the effectiveness of campaigns and marketing programs, including analysis of marketing campaigns, leads and lists. Analyze key performance indicators on weekly, monthly and quarterly basis. Prepare reporting and maintain dashboards, ensuring accuracy of data and results. Analyze and maintain 200K strong database, including segmentation and profiling analysis. Assist in the development of analytics and tracking through marketing tools (Google Analytics, Marketo and Salesforce.com).

Responsible for Managing all aspects of direct email marketing campaigns, from concept to execution and reporting, managing a customer relationship management database (Maximizer) of over 200,000 corporate contacts, training and supporting over 100 database users both locally and remotely, verifying and ensuring accuracy of data entry, responding to inquiries from high-level executives as well as internal clients and external customers, posting and issuing press releases for internal clients on an external website, coordinating, planning, and hosting client and internal webinars, increasing the company’s visibility through social media networking, extensive work with Word, Excel, and Outlook, proactively seeking ways to improve efficiency, accounting and administrative duties.

Providing prompt and professional customer service to clients, verifying information and delivering concise and accurate information from an extensive knowledge base, maintaining a high level of confidentiality with sensitive information, seeking out sales opportunities and referrals, outbound calling, processing credit card payments and direct banking transfers.

Providing exceptional customer service and member satisfaction, processing sales and creating new memberships while following Risk Management guidelines, verifying information, identifying and defining client needs using a combination of listening and probing skills, problem solving, handling objections. Consistently meeting and exceeding sales quotas.