Marketing Manager
CurrentDeveloping marketing and communications programs to support the SC Johnson Professional products portfolio in the Commercial, Industrial & Institutional markets.
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@hain-celestial.com
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Michelle Malvaso is listed as Marketing Manager at SC Johnson Professional™ Canada, based in Paris, Ontario, Canada. AeroLeads shows a work email signal at hain-celestial.com and a matched LinkedIn profile for Michelle Malvaso.
Michelle Malvaso previously worked as Marketing Manager (Contract) at High Liner Foods and Marketing Manager, Create a Treat at Give And Go Prepared Foods. Michelle Malvaso holds Hons. B.Comm, Marketing from Mcmaster University.
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Passionate senior marketing professional with over 15 years experience in brand and customer marketing in consumer packaged goods. Scope of experience includes new product development and commercialization, advertising and promotions, customer/shopper marketing, merchandising, eco-friendly/green and natural/organic marketing, P&L responsibility, digital marketing, social media and corporate social responsibility programming. Category experience includes food, confections, HABA (including DIN and NHP) and grocery, mass, drug, club and c-store channels.• Team player who successfully delivers objectives through a blend of creative and analytical approaches• Proficiency in planning marketing strategies, promotions, advertising and public relations campaigns to drive consumption and build brand equity• Experienced at applying consumer and trade insights to gain deep understanding of consumer, customer, competitive set and channel needs• Experienced at developing strategic plans to re-establish brands via positioning, consumer communication and innovation• Extensive experience with Canadian specific innovation (including R&D) and original Canadian content, marketing strategy and vehicles• Strong customer focus and understanding of Canadian trade landscape• Proficient at leading cross-functional teams with an emphasis on collaboration and relationship building• Strong interpersonal, communication, influencing and analytical skills• Well organized, self motivated, high energy, detail oriented with exceptional time and project management skillsInterests include photography and youth sports. Actively involved as a volunteer in minor hockey and youth soccer; positions include Team Manager, Official Team Photographer, Team Media Manager and Financial Manager.Accredited OJHL Photographer.
Listed skills include Brand Management, Consumer Products, Marketing Strategy, Cross Functional Team Leadership, and 12 others.
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Brantford, Ontario, Ca
Developing marketing and communications programs to support the SC Johnson Professional products portfolio in the Commercial, Industrial & Institutional markets.
Toronto, Ontario, Ca
Manage the seasonal decorating kit category under the Create A Treat brand. Products include gingerbread house kits and cookie decorating kits. Currently responsible for integrating the Create A Treat and Nafta Foods & Packaging brands and products into the Give and Go portfolio, working closely with the Integration team after recent acquisitions of these companies.
Lunenburg, Ns, Ca
Managed Branded Fillets and Seafood Portfolio, Private Label for major retail customers including Sobeys, Loblaw and M&M Foods, as well as the Costco portfolio for all categories (fillets, seafood and value added).-strategic planning -P&L management-product and packaging development and commercialization, managing cross functional teams
Hoboken, New Jersey, Us
Senior Marketing ManagerLead all corporate marketing initiatives including strategic management of digital and social media programs, corporate promotions, corporate social responsibility programs and marketing research in addition to managing the Personal Care portfolio (Jason, Alba Botanica, Avalon Organics)•Manage all social media platforms for all brands; manage all digital assets and lead corporate digital promotions•Manage graphic design and creative services•Lead market research initiatives for all brands and customer marketing•Continued portfolio management for select brandsSenior Brand ManagerStrategic leadership and cross functional business team management for the following brands/portfolios:-Dream non-dairy beverages and frozen desserts-Greek Gods yogurt-Blueprint raw, organic, cold-pressed juice-Personal Care portfolio (Avalon Organics, Alba Botanica, Jason)
Managed the eco-friendly Live Clean personal care brand. -Categories included Hair Care, Body/Personal Care and a successful launch into the Baby Care category-Extensive Canadian product development and commercialization
New York, Ny, Us
Managed the HBA portfolio (Mitchum, Custom Effects, Outrageous, Cutex and Revlon Beauty Tools).
Led the development of customer specific consumer-based promotional strategies and programs to increase profitable volume and support achievement of business team objectives.Accounts managed include Wal-Mart, Sam's Club, Shopper's Drug Mart, Zellers, Costco, London Drugs and C-store channel.
Previously Cadbury Trebor Allan and Trebor Allan Inc.Portfolios managed include Seasonal portfolio, Impulse portfolio and Maynards Wine Gums brand.
Bielefeld, Nordrhein-Westfalen, De
previously oetker ltd (Canada)Managed Shirriff, Shirriff Added Touch and oetker brands.
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Michelle Malvaso works for SC Johnson Professional™ Canada.
Michelle Malvaso is listed as Marketing Manager at SC Johnson Professional™ Canada.
AeroLeads has found 1 work email signal at @hain-celestial.com for Michelle Malvaso at SC Johnson Professional™ Canada.
Michelle Malvaso is based in Paris, Ontario, Canada while working with SC Johnson Professional™ Canada.
Michelle Malvaso has worked for Sc Johnson Professional™ Canada, High Liner Foods, Give And Go Prepared Foods, The Hain Celestial Group, and Belvedere International.
You can use AeroLeads to view verified contact signals for Michelle Malvaso at SC Johnson Professional™ Canada, including work email, phone, and LinkedIn data when available.
Michelle Malvaso holds Hons. B.Comm, Marketing from Mcmaster University.
Michelle Malvaso is listed with skills including Brand Management, Consumer Products, Marketing Strategy, Cross Functional Team Leadership, Marketing, Fmcg, Management, and P&L Management.
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