Passionate senior marketing professional with over 15 years experience in brand and customer marketing in consumer packaged goods. Scope of experience includes new product development and commercialization, advertising and promotions, customer/shopper marketing, merchandising, eco-friendly/green and natural/organic marketing, P&L responsibility, digital marketing, social media and corporate social responsibility programming. Category experience includes food, confections, HABA (including DIN and NHP) and grocery, mass, drug, club and c-store channels.• Team player who successfully delivers objectives through a blend of creative and analytical approaches• Proficiency in planning marketing strategies, promotions, advertising and public relations campaigns to drive consumption and build brand equity• Experienced at applying consumer and trade insights to gain deep understanding of consumer, customer, competitive set and channel needs• Experienced at developing strategic plans to re-establish brands via positioning, consumer communication and innovation• Extensive experience with Canadian specific innovation (including R&D) and original Canadian content, marketing strategy and vehicles• Strong customer focus and understanding of Canadian trade landscape• Proficient at leading cross-functional teams with an emphasis on collaboration and relationship building• Strong interpersonal, communication, influencing and analytical skills• Well organized, self motivated, high energy, detail oriented with exceptional time and project management skillsInterests include photography and youth sports. Actively involved as a volunteer in minor hockey and youth soccer; positions include Team Manager, Official Team Photographer, Team Media Manager and Financial Manager.Accredited OJHL Photographer.