Michelle Matson’s 20+ year history in the financial services industry has given her the knowledge and experience necessary to develop, coach, train and educate financial and investment advisors to succeed. Since learning the business from the bottom-up, Michelle has had the unique opportunity to experience all aspects of building and running a financial organization hands-on, from investor accounts to marketing, training, writing and developing training programs and materials. As Vice President of Matson Money, Michelle exercises her skills and understanding of the financial field to develop training tools, educational materials and programs for investors and financial advisors. Matson Money, a multi-faceted investment organization, has grown to $8,653,755,157.02 (12/31/2017) in assets under management, providing investment management, training, and coaching for financial professionals and investors alike. Matson Money is the only firm that provides a 360 degree solution for transforming and leveraging the financial practice, including marketing, asset management, back office solutions and more.While Michelle continues to focus on Matson Money’s financial and investment advisors, her passion for coaching others has led her to focus on women and investing, authoring the popular book, Rich Chick: The Nine Must-Have Accessories Every Girl Needs to Create Financial Confidence, Independence, and Freedom... the Smart Way. As co-host of the Matson Money Live! Show, Michelle is also a frequent contributor to such financial publications as Forbes and Forbes Woman, as well as hosting regular female-focused financial events that highlight the importance of investing in your financial future and making it a priority.