Michelle Mattar is the founder of Practice, a brand building firm focused on ethical commerce, and Waste Not, a not-for-profit making sustainable design resources free and accessible. Michelle has 10+ years of experience launching new products to market that can adapt for change, spark positive trends, and set ethical standards. Michelle believes that while design is fundamental, it is not the only thing that makes a successful brand. Her work blends interdisciplinary skills in graphic design, consulting, strategy, copywriting, marketing, research and art direction. Michelle and her team are based in New York City but works with clients globally. Her passion for eco-consciousness led her to mandate sustainability scopes for all of her clients and to create Waste Not, simplifying access to sustainable suppliers. Michelle is dedicated to harnessing the considerable cultural impact of brands to help facilitate meaningful change.