As the Senior Manager, Brand and Media Strategy, I drive the brand vision and media strategy for Elkay. I lead a highly skilled and growing 15-person team. The Brand and Media Strategy team is organized into three key pillars – brand creative, paid digital & social media, earned media & strategic partnerships. The talent within my team brings Elkay’s strategic vision and purpose to life through best-in-class brand content and media execution. Areas of Responsibility:• Develops and oversees Elkay plumbing brand portfolio and strategy.• Oversees brand creative strategy and campaign development.• Owns the media buying strategy, campaign creation, optimization and rigorous testing strategy for full-funnel, multi-platform marketing strategies aligned to business priorities to achieve KPI targets.• Owns the process of sharing insights with the business from the media to drive innovation. Includes sharing of media insights, consumer intel, and design trends to support the product and insights teams in the creation of product roadmaps and go-to-market strategies. • Oversees our digital marketing positioning to enhance reach and exposure• Stays current with new advances in media, the competitive landscape, and platform capabilities; leverage that knowledge to influence current and future business plans and strategies; drive media innovation, thought leadership, and best practice sharing throughout the organization.• Manages strategic partnership with consumer-focused publishers and editorial teams within the media industry and manages relationships and activations for experiential programs.• Manages strategic partnership with B2B and Trade publishers and editorial teams within the media industry and manages relationships and activations for specific programs and sponsorships• Develops, leads, and executes all external PR initiatives including the Fountains for Youth Program

Responsible for building brand awareness, creating and driving marketing strategy through all forms of media across Elkay Plumbing brands, including globally. I serve as the subject matter expert for all media needs and provides the organization with insights on trends and audiences while maximizing Elkay’s reach by securing media coverage through creative thinking and smart storytelling. I create relevant media experiences grounded in data-informed audience insights. I lead the internal media team to develop tools and resources that support partners to share stories of success while positioning Elkay spokespersons as subject matter experts and engaging key stakeholders. Leads the management of marketing campaigns, track advertising performance and make recommendations to change plans or to create news to achieve business growth in the most cost-effective fashion. Responsible for creating one-year, three-year and five-year media and budget roadmaps. Owns the managerial responsibility of the media team and enables the team for growth through organizational planning. Ownership of the social media strategy throughout the organization.• Owns the media buying strategy, campaign creation, optimization, and rigorous testing strategy for full-funnel, multi-platform marketing strategies aligned to business priorities to achieve KPI targets.• Develops, leads, and executes all external PR initiatives• Ownership of Elkay’s budget for Advertising, PR, and Digital Media • Understand traditional and non-traditional PR tactics and the media landscape and drive great results for Elkay products while building great relationships with industry sectors, our partners, and our team.• Creates strategy and action plans for the organization in moments of social crisis• Creates and executes executive social media strategy and training, positioning Elkay’s executives as thought leaders in the industry.

• Lead coordinated efforts to generate media coverage and cultivate strong relationships with reporters, editors and influencers; serve as the primary point of contact for media inquiries.• Create and drive marketing strategy, planning and buying various forms of media, inclusive of added value content to align with and support other marketing and communications activities. • Manage day-to-day agency partners and proactively interface with account leadership and strategic sales to coordinate, communicate, and optimize the impact of marketing activities.• Understand traditional and non-traditional PR tactics and the media landscape, and drive great results for Elkay while building great relationships with industry sectors, our partners and our team.• Liaise and collaborate with domestic team and international teams to ensure that PR efforts, digital media buys and social media plans are coordinated, integrated and aligned.• Lead execution of drafts and/or edits various PR and social media materials, including strategic PR plans, press releases, rollout schedules, fact sheets and content calendars.• Own and manage PR, Print and Digital budget, expenses as well as PR exposure valuation reports. Includes strategy and management of all paid social media.• Drive SEM strategy and implementation and partner with Digital Ops on execution of SEO.

Lead coordinated efforts to generate media coverage and cultivate strong relationships with reporters, editors and influencers; serve as the primary point of contact for media inquiries. Assist in development and implementation of a comprehensive media strategy to enhance Elkay’s reputation, brand awareness and thought leadership.Develop and execute added value content calendar to align with and support other marketing and communications activities with print partners.Work with agency partner to identify news angles, develop story ideas, intentionally and proactively pitch media – including local print and broadcast media, and industry-specific outlets.Coordinate interviews and photo shoots with key stakeholders and subject matter experts.Work effectively in cross-functional teams to advance external communications strategy; Plan and execute public relations programs for Elkay initiatives.Generate monthly media reports to be shared in Elkay newsletters and presentations.Assist with crisis management and negative communications; maintain and update crisis communications plan.Support Brand team by developing content for web, email, newsletters, other communications as needed.Coordinates product placement for editorial teams and influencers.Identify and manage case study opportunities to position Elkay as an industry leader. Assists in managing budget for media and public relations efforts. Engage in strategic media planning sessions as a member of the Brand team and assist in planning and buying various forms of media.Collaborate with marketing to further build out the PR and social media programs; Ensure that campaigns are delivered on-time and within budget and that proper measurements are applied to determine the effectiveness of PR spend.Monitor and evaluate media campaigns, using analytical data to show performance.

• Editor of June Media’s largest website, Recipe4Living.com. (Averaging 8+ million pageviews per month)• Collaborated with a team of editors, editorial production assistants, writers, and interns.• Assisted with June Media’s internship program. • Improved site performance in the first month of running the site. • Planned, assigned, and edited 200+ pieces of content every week, which was all recorded and tracked through the content calendar that I helped develop for the company.• Planned content based on performance and research from analytics and current trends.• Planned and edited 23 weekly newsletters that were sent to over two million subscribers.• Developed relationships with other brands for content campaigns, sponsored content, content sharing, social media partnerships, giveaways, etc.