Michelle Mclean Email & Phone Number

San Jose, California, US

Heading up marketing, customer targeting, sales play development, and narrative for Risk Management here at Zscaler

Tel Aviv, IL

Led the marketing function, across all dimensions, for a magical handful of months before we got acquired into Zscaler.Avalor knows data – how to ingest, enrich, and correlate inputs from hundreds of sources. Avalor brings this expertise to the security world, enabling companies to aggregate and correlate findings and context across dozens of security and.

Palo Alto, California, US

Led all outbound marketing and built an incredible team spanning digital, marketing opps, communications, events, and BDR activities. Very proud of our across pipeline contribution, revenue, industry recognition, customer advocacy, and award-winning content. Key results:* 65% of meetings, 55% of BANT-qualified pipe, 42% of closed-won revenue (direct.

Mountain View, California, US

(bought by Red Hat)Led all outbound marketing activities for this container and Kubernetes security company. As our first VP of Marketing, I'm proud of the work our small but mighty team did to build awareness, promote the industry's best content, and drive amazing pipeline. Under my direction, marketing grew to represent 80% of all first meetings and 70%.

Austin, TX, US

• (bought by Ignite)Led all outbound marketing activities, including positioning and messaging, sales tools and collateral, product marketing, demand gen, launches, channel and cloud service provider marketing, and.
• Built marketing team across all functions – product marketing, demand generation, AR/PR and social, web – focused on demand generation. Drove marketing contribution from 10% to 70% of all net new pipe and revenue.
• Orchestrated integrated campaigns – staff works together to tie in e-mail marketing, direct mail, press launches, SEO content, contributed articles, telemarketing follow up, and social media. Inbound leads account for.
• Defined critical metrics for gauging program success, regularly reviewing funnel and conversion metrics. Mixture of proven and experimental programs increased ROI 10x over four years.
• Led Microsoft alliance, driving co-sales and co-marketing GTM programs with national sales leaders, product marketing teams, and field sales leaders. Earned “Partner of the Year Finalist” award and MDF investments.
• Drove press and analyst relations. Established database load balancing as a category within Gartner Hype Cycle and earned Gartner “Cool Vendor” award. Primary spokesperson for the company, increasing press coverage 20x.

San Jose, California, US

• (went IPO 2013)
• Joined pre-IPO and led product messaging and marketing through a successful IPO, including collaborating with bankers on investor deck and S-1.
• Enabled customer engagement and collaboration by creating online community and hosting domain-specific customer forums.
• Enabled platform-based selling by defining company value prop that encompassed smart grid, smart street lights, smart city, and smart consumer product lines.
• Increased company thought leadership and visibility in smart city and energy conservation by speaking at industry events.
• Drove product launches, encompassing theme, value proposition, PR message, sales presentations and enablement, website updates, and communications to customers.

US

• Defined all corporate and product messaging for both business and technical decision makers, across launches, website content, sales enablement, and channel enablement.
• Managed US, UK, and German PR firms, driving strategy and conducting most press interviews.
• Defined strategy for all outbound e-marketing campaigns, including e-mail content, compelling offers, and calls to action.

• (bought by Juniper)
• Drove strategy and positioning for product launches, product evolution, partnerships, and marketing campaigns to existing and prospective customers.
• Responsible for all product marketing materials, including presentations, whitepapers, solution briefs, data sheets, customer case studies, and website copy.
• Spokesperson for product launches and industry seminars.

Sunnyvale, California, US

• (bought by Juniper)
• Led strategic messaging, positioning, branding, and value proposition efforts for initial company and product launch and subsequent product releases.
• Developed content for initial launch – presentations, company backgrounder, system overview, competitive analysis, white papers, data sheets, sample RFP, website copy, and sales materials.
• Spokesperson for company launch, product releases, industry conferences, and partner briefings.

• Led the marketing team during restart, defining strategy, positioning, and messaging with CEO and successfully reshaping industry view of the company.
• Conducted press, analyst, and investor relations; customer advisory board; speaking opportunities; and trade shows. Spoke at financial and industry conferences. Presented company overview information as well as.
• Drove fund-raising activities during three rounds totaling $195 million.

New York, US

• (bought by Gartner)
• Led all infrastructure research for Global 2000 customer base. Defined company’s position on technical trends, vendor analysis, and procurement practices for networking market.
• Performed technical and financial analysis of vendors, including product strengths and weaknesses, pricing strategies, and financial health.
• Defined procurement process for clients, writing Requests for Information (RFIs), selecting vendors, analyzing Request for Proposal (RFP) responses, and setting negotiation terms.

New York, NY, US

Covered networking technology introductions and trends and customer case studies.

Covered networking news, technology, customer case studies, and tutorials.

Ba, English

Mba Coursework