Oversee design and manage functionality of the website, develop and execute strategies for SEO, social media, digital advertising and email marketing, manage online lead generation programs, implement marketing automation strategies, analyze website metrics and marketing campaign results, present information to the company and customers as needed.

Project management for SEM, social media marketing, online display, retargeting, pay per lead, email and traditional media campaign development. Copywriting for SEM and social media marketing campaigns. Oversee design process for social media marketing, online display, retargeting, pay per lead and traditional campaigns. Put SEM, social media marketing and retargeting campaigns live. Send creative files to vendors for online display, pay per lead and traditional media campaigns. Review analytics for SEM, social media marketing, online display, retargeting and pay per lead campaigns from the individual site, Google Analytics, Bizable, Salesforce and Marketo. Optimize digital campaigns based on performance. Marketo landing page development. Budgeting and lead forecasting. Search engine optimization strategy and keyword development. SEO recommendations to content writers. SEO updates through Wordpress. SEO analysis through Google Analytics, MOZ and Raven Tools. Copy proofing and editing. Interview prospective marketing team members and assist in hiring decisions and training.

Client management, meetings and presentations. Multi-media marketing campaign strategy. Create scope of work, budget and timeline for client projects such as digital ads, TV spots, radio spots, print ads and website development. Work with creative and production teams from brainstorming to project completion. Copy proofing and editing. Oversee client billing. Assist with development of RFP responses. Interview prospective Account Coordinators and assist in hiring decisions and training. Digital media buying and vendor management. Develop, manage, analyze and optimize SEM, Facebook and display advertising campaigns for clients such as Alaska Airlines and Pick.Click.Give. Train digital marketing hires on how to develop, manage, analyze and optimize digital campaigns for clients.

Implement, manage, analyze and optimize interactive marketing campaigns for international clients such as Carlson Hotel Group, Morgans Hotel Group, Trump Entertainment Resorts, Einstein Brothers, and the State of Georgia’s Department of Economic Development. Investigate new media opportunities for clients. Client management.

Website design and maintenance. Design marketing materials including email and print pieces. Market websites through Google Ad Words and Yahoo! Overture.

Create and edit company newsletters, brochures and other marketing materials. Research national cities to find strategic cities for recruiting efforts. Write and place recruiting advertisements.

Assisted Marketing Department and over 20 real estate agents.

Enter insertion orders for print media. Assist in creation of Media Kits for Fortune 500 clients.