Michelle Mcphee Email & Phone Number

Oakville, ON, CA

Oakville, Ontario

• Key Accomplishments: Responsible for sales across North America for JF Fabrics, including distribution of Ashley Wilde, Caselio & Casadeco, ILIV, Pindler, Samuel & Sons, and Scalamandre. Growing the sales throughout.
• Management of sales of all categories, Fabric, Drapery Hardware, Wallcovering and Area Rugs.
• Launching and managing the distribution of Ashley Wilde, Caselio & Casadeco, ILIV, Pindler, Samuel & Sons, and Scalamandre.
• Recruiting, hiring and training of Independent Outside & Inside Sales Representatives across North America.
• Motivating and managing the Independent Sales Representative Team across North America; on Sales, ATV and GP of all categories.
• Management of Showroom employees and sales of all brands.

Oakville, Ontario

• Key Accomplishments: Responsibilities included sales across North America for JF Fabrics, and the distribution within Canada of Duralee, Paris Texas Hardware and The Finial Company. Development of processes.
• Managed the sales of all Fabric categories, Drapery Hardware, Wallcovering and the Area Rug businesses across North America.
• Launched and managed the sales in Canada of the distribution of Duralee, Paris Texas Hardware and The Finial Company.
• Recruited, hired and trained new Sales Representatives across North America.
• Conducted online Training/Quarterly Sales Meetings for all of North America.
• Worked in conjunction with the Marketing & Design Department on merchandising, visual representation, promotion and marketing initiatives via Events, Seminars and Trade Shows, etc. to enhance the Client experience.

Oakville, Ontario

• Key Accomplishments: Merged the Canadian Joanne Sales Team and the American JF Sales Team into one JF Fabrics Sales Team across North America. Developed processes, recruitment, training, team motivation and the.
• Managed the Residential categories, Fabric, Drapery Hardware and Wallcovering across North America.
• Recruited, hired and trained new Sales Representatives across North America.
• Developed the On-Line Training and Quarterly Sales Meetings for all of North America.
• Motivated the Outside Sales Representatives regarding the sales and gross profit of all lines.
• Implementing marketing initiatives in conjunction with the Design Department via Events, Seminars, Trade Shows, etc. to enhance the Customer experience.

Ontario, Canada

• Key Accomplishments: Developed the role of RM – Integration, only position of its kind in Canada. Increased lead generation and close ratios throughout the 50 Ontario Store locations through the development of.
• Set the direction, expectation and results of the leads and Customer experience within the multiple provinces; from the creation, management and presentation of the lead process through In Store Events, Programs, Home.
• Maintained on-going communication with Sales, Installations and the Buying Team for multiple Business Models.
• Researched and developed new business opportunities resulting in revenue generation.
• Reported to the Regional Vice President.

Toronto, Ontario, Canada

• Key Accomplishments: Developed the role of DSM – Business Partners, first position of its kind in Canada. Increased sales, leads, moral and teamwork throughout the District, 20 locations and over 300 Associates..
• Managed Store Installed Sales, Home Maintenance Service Sales (HMS) and the Sell, Furnish and Installed Sales (SFI) in the Ontario Central District to a growth of over $10 million in annual net sales.
• Maintained on-going communication with Sales, Installations and the Buying Team for three Business Models.
• Motivated all Licensees regarding the sales and close ratio of all leads within the Ontario Central District, as well as promotional events for each Licensee.
• Redesigned the Installation Pricing Guide, created and implemented a Sales Training Program that was launched throughout the Ontario Central District and then throughout Ontario.
• Created promotion and marketing initiatives via VIP Events, Consumer Seminars and Home Shows, enhancing the Customer experience.

Toronto, Ontario, Canada

• Key Accomplishments: Developed a Consumer Seminar Program that was launched nationally while planning and hosting several Customer Appreciation Events. Developed and conducted Interior Design Training Programs to all.
• Managed the Drapery, Carpet, and Shutter sales and gross profit within the GTA West District to over $7 million in annual net sales with total profit and loss accountability.
• Maintained on-going communication with Sales, Installation and the Buying Team.
• Liaised with Vendors regarding the product line up and growth of their products.
• Developed marketing initiatives, Consumer Seminars and Home Shows.
• Established visual merchandising of 10 stores in the GTA West market.

Faculty Of Fine Arts, Art History, Visual Arts & Studio Arts

Activities and Societies: McLaughlin College

Faculty Of Arts, Interior Design

Activities and Societies: Sheridan College Alumni Association

Condensed Executive Mba, Business Administration, Management And Operations

The New Rules Of Selling

Sales Leadership Program

Specialized Sales, Merchandising And Marketing Operations