High-energy business executive with 29+ years experience in leadership positions with extensive broad-based experience in all aspects of Technology, Engineering, Operations, Sales, Finance, Marketing Strategy and Business Development.

Western US Solar sales management based in the SF Bay Area onboarding and supporting GAF Solar contractors with PV sales, financing and system integration.

Served as the company expert for inbound/outbound marketing topics regarding roofing and Balance of System. Responsible for quantifying and effectively communicating Solyndra’s balance of system advantage. Provided support to a global executive sales team across a 250MW+ pipeline of commercial and industrial rooftop solar projects.Prepared strategy for expanding rooftop market solutions to support sales, customer service and product engineering. Developed and implemented the Metal Roof & Extreme Wind Solutions using the New Product Introduction (NPI) process including PR communication strategies.Participated in Solyndra’s outbound product marketing efforts including customer facing manuals, datasheets, case studies, editing the corporate overview presentation, contributing to whitepapers, preparing tradeshow messaging and documentation. Attended multiple solar industry tradeshows as a voice for Solyndra. Help facilitate and lead industry events and factory tours of the Fremont LEED Gold office and solar panel manufacturing facility.

*Started the Solar Division from the ground up. Developed the sales and marketing strategy, designed the solar systems and was responsible for all aspects of the solar business.*Worked closely with all Sales and Production Managers to create, negotiate and launch all solar photovoltaic programs and projects geared to residential, small and large commercial installations, having approval authority to $2 million.• Successfully achieved all targeted goals, including attainment of $2 million of gross receivables, and a penetration rate of 10 % of all previous large commercial business customers.• Directed the creation of all internal systems, procedures and methodologies related to the solar photovoltaic division.• Directed the creation of an employee handbook, office and production procedures for the entire company.

Managed the marketing of Synopsys flagship parasitic extraction product line, which was number one for over 10 years generating annual revenues of over $50 million and the overall account relationships with Sales and strategically introduced new value added technology into their design flows to improve design productivity.

• Developed and maintained productive and motivating work environment for up to 4 direct reports.• Influenced customer’s decision making criteria by targeting customer's objectives and differentiating the Cadence solution.• Created business plans for increasing adoption and revenues. • Assessed and qualified software and service needs of the customer.• Key contributor in forming the Assura Tiger Team. Responsible for bringing Assura product to marketing and generating $10M in revenue.• Recognized by Cypress Semiconductor for key contribution to the first successful tape-out using Assura in production by the industry.

• Developed and delivered multi-day technical training for field personnel. • Created customer engagement and licensing models.• Interfaced with customers and R&D to drive and develop product enhancements.• Wrote Product Requirement Specifications for major releases, including storyboard and messaging of product demos.

• Advocated Cadence back-end IC design solution through demonstrations, presentations, benchmarks, and evaluation support.• Assisted sales with lead generation and product positioning. • Helped the region consistently exceed quota by providing strategic and technical support for sales opportunities.