Responsible for planning, creating and distributing internal and external communications, marketing campaigns, articles and business development initiatives in support of the company’s advisors, prospects and employees. • Generate high-quality, persuasive marketing pieces that adhere to brand standards and AP style guidelines, including ensuring consistency of style, tone and grammar throughout all writing and editorial projects. • Collaborate with team leaders and subject matter experts throughout the organization to develop articles, informative messages, announcements and other communications. • Manage and execute the company’s weekly email newsletter to all affiliated advisors and employees, which includes the continual gathering of pertinent information and announcements from throughout the organization. • Develop, execute and manage projects and activities in support of key communications strategies and plans, including key message development, web and digital communications, email campaigns, social media content, advertising and internal communications. • Ensure the company’s marketing efforts are leveraging all available resources by following key industry trends and online developments. Continually assess writing projects and identify potential areas of increased effectiveness, efficiency and value-added to provide maximum ROI to the business.

Develop and execute B2B content strategies to drive traffic, generate leads and boost sales • Create and distribute content for web, social media, collateral, sales and investor presentations, white papers, e-books and case studies• Craft and manage the distribution of a weekly consumer-facing e-newsletter using MailChimp• Lead a team in creating and distributing an internal corporate newsletter including working with C-suite executives to craft messages to employees• Manage SEO efforts and targeted digital advertising campaigns • Conduct in-depth research to create authoritative long-form content• Develop buyer personas and tailored content

Sole marketing employee managing all marketing efforts for two homebuilding brands in the Dallas-Fort Worth market• Create and implement all local advertising and promotional efforts directed at consumers and Realtors, including determining target proper media channels to communicate messages via print, billboards, e-mail and online campaigns• Develop and implement an annual budget of over $750,000• Develop, implement and track marketing strategies designed to drive targeted consumer and Realtor traffic to specific sales office locations• Manage relationships with multiple vendors and agencies to ensure quality and timely delivery of services• Coordinate all aspects of model home grand openings, trade shows and employee appreciation events including custom designed invitations, location and catering logistics, onsite support and event follow-up communications • Create and manage content for videos, presentations, blogs, websites, print collateral and award submissions

Craft copy in a range of brand voices for web, print and TV • Write creative content for new client proposals and presentations• Write copy for press releases, print ads, fliers, web sites, blogs, social media, videos and TV commercials

Lead internal communication efforts while managing office operations• Create and manage a monthly employee newsletter• Manage vendors, supplies and equipment• Coordinate meetings, events and travel arrangements

Spearhead departmental communications while providing administrative support • Create employee training and development materials• Manage calendars, coordinate meetings and manage expense reports

Create and distribute internal communications content reaching 19,000 employees• Develop comprehensive communications plans including all copy and graphic design elements• Manage an editorial calendar of digital and print media• Partner with global team members to complete projects for various stakeholders

Provide marketing and design support for client events and promotional efforts• Write press releases, compile media lists and manage social media accounts• Design promotional materials and media kits