Michelle Filla Email & Phone Number

Missouri, United States

St Louis, Missouri, United States

The Climate Corporation’s (by Bayer CropScience) mission is to help the world’s farmers sustainably increase their productivity with digital tools. In this role as the Global Engagement Marketing Director I drive engagement of the FieldView application through direct lifecycle marketing. I lead a team to generate unique customer insights and translate those into customer engagement actions.Drive partnership and sharing of customer and marketing insights among global teams, functions and regions by establishing and fostering a formal network(s) to collaborate on research and communicate regarding insights and knowledge.· Lead development of analytics to help understand user segmentation; drive alignment cross-functionally to jointly create priorities for targeted messaging and field activities.· Serve on the Bayer Crop Science Global Customer Success COE Leadership team, driving integration, collaboration and alignment in the strategic area of customer experience, elevating the voice of the customer to drive business decisions and actions.· Lead strategic discussions with regional marketing and strategy teams to understand their growth plans/drivers and deliver customer analytics and targeting models that can be easily understood, adopted and activated in region.· Collaborate with team to distill data, develop insights, and inform cross-functional business partners at Climate and Bayer.· Manage partner agencies/vendors and proactively seek new agency or consulting partners as needed.· Manage development of global data-driven plan that leads to in-app engagement, retention and upgrade, including channel strategy and creative.· Lead team in managing global marketing technology stack including maintenance of existing tools with engineering, identifying new tools, building a roadmap for future capabilities and creating connections with other cross-functional partners’ tools.· Recruit, develop, and retain strong team of customer engagement marketers

St Louis, Missouri, United States

I define the holistic Adobe stack product strategy in a quickly evolving digital marketing space. My team and I have a strong focus on owned media technologies that will integrate with CRM, CDP, DSP, social, search engine optimization to define the global omnichannel technology strategy. Additionally I lead the individual Product Owners and Product Specialist for each individual product team and deliver in a Scaled Agile framework.•Lead and manage Product Managers, Product Specialists and Scrum Masters (43 direct reports in total) to build high performing teams that design and implement new solutions in collaboration with a variety of stakeholders•Design, develop and manage a digital strategy, vision, roadmap and digital product portfolio for the digital product group• Create strategies for the digital product area and influence investment decision in the digital product group and on the platform•Ensure platform and digital products accelerate data science and data-as-an-asset strategies by producing and consuming data assets and surfacing data science insights through digital platforms and products•Define the holistic cross stack product strategy in a quickly evolving digital marketing space with a strong focus on owned media technologies that will integrate with CRM, CDP, DMP, Social and SEO to define the global omnichannel technology strategy•Responsible for the implementation of those strategies across and adjacent to the digital product group to identifying opportunities and bridging gaps•Enable key business decisions though market segmentation and predictive analytics•Shape business priorities to accelerate digital transformation with senior and upper management stakeholders•Work directly with vendors to understand digital product capabilities, roadmap and lifecycles

Greater St. Louis Area

• Manage agile teams using both Scrum and Kanban methodology that are responsible for: o Integrating Adobe Analytics, Target, Campaign, Audience Manager and Experience Manager with other technologies as needed o Building our own in-house Customer Data Platform (CDP) o The build out of a machine learning model that will ingest all relevant client data and then arbitrate a client journey decision o Compliance of e-privacy regulations and ensuring the data layer is capturing behavioral events for client journey orchestration• Responsible for delivering the capabilities outlined in TD Ameritrade’s vision and strategy for digitalmarketing and client experience• Work closely with the Marketing Technology Office, Finance and UX, ensuring delivery of the CRMroadmap• Represent the interests of all relevant stakeholders and make decisions regarding the full suite of CRMcapabilities on the firm’s behalf• Responsible for the overall strategy enabling an automation foundation for the CRM vision set forth by the executive sponsors and for choreographing the roadmaps set by the individual CRM Product Owners• Serve as the sole authority for key business decisions and play a critical role in defining and prioritizing the CRM Product Backlog and defining MVPs• Explore emerging technology and approaches• Contribute to build vs. buy decisions• Make feature vs. cost vs. schedule trade-offs ensuring technical debt reduction is appropriately prioritized

Greater St. Louis Area

Manage digital marketing analtyics, the test and learn strategy and technology solutions for the paid media channels. • Oversee reporting and analysis done by all agencies and bring together disparate metrics to tell one cohesive story about digital marketing performance.• Oversee the relationship and drive our work with various digital agencies.• Advance adoption of fractional digital attribution measurement across all digital channels• Lead team in gaining a deeper understand of most important business metrics.• Assist with the on-going selection of analytics and technology vendors.• Develop coordinated test plans across digital channels including test design, KPI’s, duration, and results sharing.• Establish learning agenda ensuring analytics resources arrive at consistent, applicable, and iterative findings.Coordinate with technology teams to implement coding upgrades to tracking, measurement, and targeting.• Work with MTO on projects and integrations allowing greater targeting/measurement insight.• Assist with the on-going selection of analytics and technology vendors.• Provide tagging specs to allow for increased website and marketing measurement.Effectively collaborate with Advertising Agencies, Finance, Product Strategy, Operations, Marketing, Technology, etc., to develop robust measurement and analytics.• Work with key internal partners to support their business objectives and better drive learning to support broader goals.• Advance adoption of fractional digital attribution measurement across all digital channels.

Lead the Media Insights team and manage the processes and technologies required to evaluate and optimize the effectiveness of online and offline media strategies. Utilizing strong analytical expertise, a deep understanding of digital media, and keen business acumen to work in close collaboration with channel leaders, analytics, IT and senior marketing leadership. Responsible for performance evaluations of online and offline multi/cross-channel media, providing and supporting predictive modeling efforts to optimize key performance goals, manage enabling technologies and tools and provide peer evaluation of analytic processes and outcomes.

Greater St. Louis Area

Little Rock, Arkansas Area

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