Michelle G. Email and Phone Number
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A high energy, performance driven marketing vice president with over 25 years of progressive experience building and leading global teams in public corporations, private equity owned businesses and family companies ranging from $15M to $1B in size. Leader of product management & company/business unit marketing leader in both B2C and B2B products. Industry experience includes; plumbing, HVAC, electrical, solar, energy storage, retail and outdoor power equipment and paper industry. Successful history of creating brand & communication strategies for industry leaders including; InSinkErator, Broan-Nutone and Briggs and Stratton. Led marketing integration activities for recent acquisition. Also, developing product and marketing strategies for key challenger brands in paper industry. Expertise: Marketing Strategy, Channel Management, Digital Marketing, e-Commerce, Key Account Management, Product Management, Strategic Planning, Channel Management, Brand Management, Communications, Public Relations, Market Research, B2C, B2B, Forecasting & Budgeting, Acquisition IntegrationMarkets:Home Improvement, Retail, Kitchen & Bath, Wholesale, Plumbing, Residential Home Building, Foodservice, Commercial, Lawn & Garden, Green Industry, Commercial Turf, Construction, Outdoor Power Equipment, Electrical, HVAC, Battery and Energy Storage
Sellars
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Vice President MarketingSellars 2023 - PresentMilwaukee, Wi, UsMarketing and Product leader responsible for strategic marketing plans, brand management, new product launches, product roadmaps & lifecycle management, PR, Channel & Creative Services. Developed strategy and launched new consumer, recycled fiber paper towel brand, Bravo, into grocery channel and Target.
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Senior Director Marketing - Energy Solutions/Standby PowerBriggs & Stratton 2020 - 2022Milwaukee, Wi, UsBusiness unit marketing leader responsible for development and implementation of strategic marketing initiatives for the fastest growing business unit - Energy Solutions. Integrated the marketing function for $25M acquisition in the battery and energy storage space which included a complete business unit brand repositioning. Led strategy and execution for a full integrated consumer and dealer launch of a new energy storage product for the residential space. Developed the first customer acquisition and consumer lead generation campaign consisting of DRTV, paid search and paid social. First year metrics exceeded goals in total leads generated, qualified leads generated and cost per lead by over 10%. Marketing efforts driving significant top and bottom line growth for the business with sales increasing from $78M to $200M and EBITDA growing 30% over two year period. -
Senior Director Marketing - North America Engines And PowerBriggs & Stratton 2017 - 2020Milwaukee, Wi, UsLed North American marketing team for consumer and commercial engine & electrification business. Managed a team of eight that drove all channel, communications, digital, and VOC insights for the largest vertical at Briggs ($1B). Reorganized the entire team to optimize performance and talent and align to company corporate growth initiatives to grow Commercial segment. New channel strategy and efforts resulted in double digit Commercial growth (10-13%) each year. Collaborated with Sales and Product teams on product roadmaps and go-to- market programs for both the retail and commercial channels. Led marketing strategy to reposition Briggs from an engine company to a global provider of power which includes electrification. Served as marketing lead on several projects around enabling technologies including IoT, battery and electronic fuel injection.Launched major new consumer brand/naming initiative for the consumer engine line including; repositioning of technology names, developing a communications hierarchy which simplified messaging for an ingredient brand, and launched all new creative for labels, in-store merchandising and digital assets. Led strategy development for consumer spring campaign to grow awareness of benefits of gas mowers and innovative technologies to drive higher consumer demand at key retailers including; Home Depot, Lowe's and Walmart. Developed strategy, identified partners and launched new channel training platform for Vanguard brand which has grown to over 4,000 key industry influencers trained in just two years since launch.
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Senior Global Director Channel Marketing, Digital & CommunicationsBroan 2016 - 2017Hartford, Wi, UsRecruited to build the global channel marketing competency from the ground up: including establishing structure, processes, analytics for the channels and a human and financial resources plan. Led all channel strategy development working closely with the category directors and sales directors to launch successful integrated marketing campaigns into Big Box Retail. (Home Depot, Lowe's, Menards), Pro Channel and the Appliance Channel. Led the development of strategic plans for merchandising, packaging and shopper insights to drive profitable growth. Development and execution of a global digital marketing strategy for Broan company sites as well as strategies to grow top line sales and profitability on channel partner sites. Managed a team of nine channel, digital and integrated marketing managers in the U.S. and Canada. Launched the new Haven mosquito repellent product into both consumer and pro contractor channels which was an entirely new market for Broan -
Vice President, Channel Marketing & CommunicationsEmerson Commercial & Residential Solutions 2013 - 2015St. Louis, Mo, UsPromoted to lead channel marketing, advertising, PR and social media efforts for world's largest manufacturer of food waste disposers and instant hot water dispensers. Marketing strategy development and execution for key accounts including; The Home Depot, Lowe's, Menards, Amazon.com, Ace Hardware, Ferguson, Build.com and other national and regional retailers and wholesalers. Collaborated with sales and product planning on the development and launch of new products and marketing programs to grow sales and profitability. Managed a team of six direct reports. -
Director, Channel & Digitial MarketingEmerson Commercial & Residential Solutions 2011 - 2013St. Louis, Mo, UsPromoted into a newly created role to undertake all channel marketing, tradeshows and e-commerce efforts for the InSinkErator brand. Developed the first comprehensive global digital and e-commerce strategy and launched the first online store on insinkerator.com selling direct to consumers. Collaborated with large retail and wholesale accounts and the sales team to develop new in-store merchandising and promotions to drive sales. Worked with country managers in our global subsidiaries to grow sales and awareness of the InSinkErator brand. Managed a team of four.
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Marketing Manager, Water ProductsEmerson Commercial & Residential Solutions 2007 - 2011St. Louis, Mo, UsLed all marketing and new product development efforts for the global water products line. Developed and launched three new instant hot water dispensers and a chiller. Collaborated with sales, engineering and quality to develop product roadmaps. Managed all marketing activites for the business group including; market research, product naming and brand positioning, packaging, direct mail, paid search, advertising and PR planning. Supervised a product manager.
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Product Manager, DisposersEmerson Commercial & Residential Solutions 2003 - 2007St. Louis, Mo, UsResponsible for all product development for the household disposer product lines including; InSinkErator® Evolution® and Badger® brands and key private label brands including; Kenmore®, Whirlpool, KitchenAid, Viking and Ace. Key member of the product team that launched the largest new premium line of disposers in InSinkErator history, the Evolution Series. Team credited with over 30 new design and technology patents in sound and grind. New line drove double digit increases in top line sales at retail and wholesale through repositioning of the category, new merchandising, training and a comprehensive advertising and PR campaign. Supervised an assistant product manager.
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Product Manager, Commercial ProductsEmerson Commercial & Residential Solutions 1999 - 2003St. Louis, Mo, UsManaged all marketing and product management for the Commercial Products Group. Led two major new product introductions that drove double digit increases for the business. Developed all sales training materials, collaborated with sales on forecasting and led all tradeshow planning efforts.
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Manager, Merchandising & LicensingStrike Ten Entertainment 1997 - 1999Recruited to join the newly formed for-profit marketing and licensing arm for the bowling industry. Developed the first marketing, merchandising and licensing plan to grow participation and revenue for a declining sport. Developed comprehensive merchandising assortment and created mobile marketing imitative that served all major national bowling events for the ABC, WIBC and YABA bowling membership organizations Revenue exceeded $750K and grew double digits YoY.
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Special Projects ManagerYoung American Bowling Alliance 1995 - 1997Managed all marketing efforts and special events for the non-profit youth bowling membership organization including sponsorships, public relations and designing programs to generate interest among youth bowlers.
Michelle G. Skills
Michelle G. Education Details
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Marquette UniversityFinance -
Marquette UniversityMarketing
Frequently Asked Questions about Michelle G.
What company does Michelle G. work for?
Michelle G. works for Sellars
What is Michelle G.'s role at the current company?
Michelle G.'s current role is CMO|B2C|B2B|Acquisitions|Strategy|Brand|Profitable Growth|NewProducts|Cross Functional Teams|Consumer|Home Products|Fashion Plumbing|Air Quality|Power Generation|Energy Storage|.
What is Michelle G.'s email address?
Michelle G.'s email address is gr****@****sco.com
What is Michelle G.'s direct phone number?
Michelle G.'s direct phone number is +141425*****
What schools did Michelle G. attend?
Michelle G. attended Marquette University, Marquette University.
What are some of Michelle G.'s interests?
Michelle G. has interest in Education.
What skills is Michelle G. known for?
Michelle G. has skills like Marketing Communications, Marketing, Product Development, Marketing Strategy, Multi Channel Marketing, Strategic Planning, Cross Functional Team Leadership, Product Marketing, Management, Strategy, Trade Shows, Product Management.
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