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@basco.com
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4 phones found area 414 and 262
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Michelle G. is listed as CMO|B2C|B2B|Acquisitions|Strategy|Brand|Profitable Growth|NewProducts|Cross Functional Teams|Consumer|Home Products|Fashion Plumbing|Air Quality|Power Generation|Energy Storage| at Sellars, based in New Berlin, Wisconsin, United States. AeroLeads shows a work email signal at basco.com, phone signal with area code 414, 262, and a matched LinkedIn profile for Michelle G..
Michelle G. previously worked as Vice President Marketing at Sellars and Senior Director Marketing - Energy Solutions/Standby Power at Briggs & Stratton. Michelle G. holds Mba, Marketing, Finance from Marquette University.
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AeroLeads found 1 current-domain work email signal for Michelle G.. Compare company email patterns before reaching out.
A high energy, performance driven marketing vice president with over 25 years of progressive experience building and leading global teams in public corporations, private equity owned businesses and family companies ranging from $15M to $1B in size. Leader of product management & company/business unit marketing leader in both B2C and B2B products. Industry experience includes; plumbing, HVAC, electrical, solar, energy storage, retail and outdoor power equipment and paper industry. Successful history of creating brand & communication strategies for industry leaders including; InSinkErator, Broan-Nutone and Briggs and Stratton. Led marketing integration activities for recent acquisition. Also, developing product and marketing strategies for key challenger brands in paper industry. Expertise: Marketing Strategy, Channel Management, Digital Marketing, e-Commerce, Key Account Management, Product Management, Strategic Planning, Channel Management, Brand Management, Communications, Public Relations, Market Research, B2C, B2B, Forecasting & Budgeting, Acquisition IntegrationMarkets:Home Improvement, Retail, Kitchen & Bath, Wholesale, Plumbing, Residential Home Building, Foodservice, Commercial, Lawn & Garden, Green Industry, Commercial Turf, Construction, Outdoor Power Equipment, Electrical, HVAC, Battery and Energy Storage
Listed skills include Marketing Communications, Marketing, Product Development, Marketing Strategy, and 36 others.
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A career timeline built from the work history available for this profile.
Milwaukee, WI, US
Marketing and Product leader responsible for strategic marketing plans, brand management, new product launches, product roadmaps & lifecycle management, PR, Channel & Creative Services. Developed strategy and launched new consumer, recycled fiber paper towel brand, Bravo, into grocery channel and Target.
Milwaukee, WI, US
Business unit marketing leader responsible for development and implementation of strategic marketing initiatives for the fastest growing business unit - Energy Solutions. Integrated the marketing function for $25M acquisition in the battery and energy storage space which included a complete business unit brand repositioning. Led strategy and execution for.
Milwaukee, WI, US
Led North American marketing team for consumer and commercial engine & electrification business. Managed a team of eight that drove all channel, communications, digital, and VOC insights for the largest vertical at Briggs ($1B). Reorganized the entire team to optimize performance and talent and align to company corporate growth initiatives to grow.
Hartford, WI, US
Recruited to build the global channel marketing competency from the ground up: including establishing structure, processes, analytics for the channels and a human and financial resources plan. Led all channel strategy development working closely with the category directors and sales directors to launch successful integrated marketing campaigns into Big Box.
St. Louis, MO, US
Promoted to lead channel marketing, advertising, PR and social media efforts for world's largest manufacturer of food waste disposers and instant hot water dispensers. Marketing strategy development and execution for key accounts including; The Home Depot, Lowe's, Menards, Amazon.com, Ace Hardware, Ferguson, Build.com and other national and regional.
St. Louis, MO, US
Promoted into a newly created role to undertake all channel marketing, tradeshows and e-commerce efforts for the InSinkErator brand. Developed the first comprehensive global digital and e-commerce strategy and launched the first online store on insinkerator.com selling direct to consumers. Collaborated with large retail and wholesale accounts and the sales.
St. Louis, MO, US
Led all marketing and new product development efforts for the global water products line. Developed and launched three new instant hot water dispensers and a chiller. Collaborated with sales, engineering and quality to develop product roadmaps. Managed all marketing activites for the business group including; market research, product naming and brand.
St. Louis, MO, US
Responsible for all product development for the household disposer product lines including; InSinkErator® Evolution® and Badger® brands and key private label brands including; Kenmore®, Whirlpool, KitchenAid, Viking and Ace. Key member of the product team that launched the largest new premium line of disposers in InSinkErator history, the Evolution Series..
St. Louis, MO, US
Managed all marketing and product management for the Commercial Products Group. Led two major new product introductions that drove double digit increases for the business. Developed all sales training materials, collaborated with sales on forecasting and led all tradeshow planning efforts.
Recruited to join the newly formed for-profit marketing and licensing arm for the bowling industry. Developed the first marketing, merchandising and licensing plan to grow participation and revenue for a declining sport. Developed comprehensive merchandising assortment and created mobile marketing imitative that served all major national bowling events for.
Managed all marketing efforts and special events for the non-profit youth bowling membership organization including sponsorships, public relations and designing programs to generate interest among youth bowlers.
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Michelle G. works for Sellars.
Michelle G. is listed as CMO|B2C|B2B|Acquisitions|Strategy|Brand|Profitable Growth|NewProducts|Cross Functional Teams|Consumer|Home Products|Fashion Plumbing|Air Quality|Power Generation|Energy Storage| at Sellars.
AeroLeads has found 1 work email signal at @basco.com for Michelle G. at Sellars.
AeroLeads has found 4 phone signal(s) with area code 414, 262 for Michelle G. at Sellars.
Michelle G. is based in New Berlin, Wisconsin, United States while working with Sellars.
Michelle G. has worked for Sellars, Briggs & Stratton, Broan, Emerson Commercial & Residential Solutions, and Strike Ten Entertainment.
You can use AeroLeads to view verified contact signals for Michelle G. at Sellars, including work email, phone, and LinkedIn data when available.
Michelle G. holds Mba, Marketing, Finance from Marquette University.
Michelle G. is listed with skills including Marketing Communications, Marketing, Product Development, Marketing Strategy, Multi Channel Marketing, Strategic Planning, Cross Functional Team Leadership, and Product Marketing.
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