Michelle Hudson Email & Phone Number

Albury, New South Wales, Au

Border Trust is building a generous, connected, resilient community that creates positive change. The Donor Engagement + Partnerships leader is responsible for building positive relationships and activating giving to enable funding of initiatives that build our community’s capacity to cope with disruption and continue to grow in positive ways. This includes leading planning, delivery, and ongoing enhancement of initiatives aimed at increasing awareness of Border Trust and fostering local philanthropy.

Albury, Nsw, Au

The Communications Dept is a marketing, communications and brand management consultancy located in Albury/Wodonga. We have in excess of 20 years industry experience and provide advice that is practical, creative and effective. The Communications Dept. provides real value to clients at both the strategic and at the implementation level. We help you formulate your strategy and then work with you to make it happen.Whether you are not for profit, corporate, government or small/medium business, The Communications Dept. has experience and success working for similar organisations.Services include marketing, communications and brand strategy development, marketing activity project management and implementation, in-house staff mentoring and staff relief. Check us out online at www.thecommunicationsdept.com.au

Albury, Nsw, Au

Milton, Queensland, Au

PoolWerx is Australia's largest swimming pool and spa care specialist. Our pool shops in Albury (Borella Rd) and Wodonga (Melbourne Rd) provide free water testing and offer an extensive range of pool chemicals, equipment and accessories, with expert advice & friendly service.With the largest mobile service team on the Border, our fully trained swimming pool technicians can also bring the pool shop to you. Each of our technicians is Cert III trained in water chemistry, police checked and as a bonus, all round good people! As the Franchise Partner responsible for Marketing, my role is to coordinate all marketing and communications activities across both Albury and Wodonga territories. This has included managing opening promotions for both the Albury and Wodonga stores, as well as ongoing marketing and promotional activities including TV and radio advertising, direct marketing, public relations, local business and industry events, e-newsletters, social media and coordination of brochures and sales collaterals.

Albury, New South Wales, Au

Malibu Boats are handcrafted in Australia and are the leading provider of Australian luxury watersports towboats, selling seven of every ten performance sports boats in Australia and New Zealand. Brands include Wakesetter, Axis Wake Research and Response, sold through a dealer network located across Australia and New Zealand. Malibu Boats is proudly located in Albury, New South Wales, employing local staff and supporting hundreds of Australian jobs through supply and production partnerships.

Melbourne, Victoria, Au

Branding and Brand ManagementStrategic branding is the process of organising marketing activities around the introduction, promotion and optimisation of brands and brand portfolios. By analysing brand positioning and values and choosing and leveraging brand elements, marketers can design marketing strategies and programs to build strong brands, new brands and brand extensions, and manage brands over time, geographic boundaries and market segments. This course provides students with the tools necessary to manage a portfolio of brand equities, including the ability to conduct a brand audit, focusing explicity on the management task. Students will better understand what is necessary to build and maintain strong and powerful brands, one of the most valuable assets a company can have today.

North East Waste and Resource Recovery Group (NEWRRG) is one of seven waste and resource recovery groups in Victoria. The organisation's mission is to improve waste and resource recovery systems across the region, to ensure the best outcomes are achieved for the region's waste.From February to April 2016 I had the privilege to perform the role of Acting Executive Officer. During my time with NEWRRG I had the opportunity to:- provide support and management oversight to the NEWRRG team- work with the team to ensure continued delivery of the business plan.- provide support and advice to the NEWRRG board, including the preparation of board agendas and reports in conjunction with the Governance Officer.- support the staff in the development and submission of a region wide implementation plan, including submission of a draft to key stakeholders- oversee and support the development of public consultation and engagement activities- lead stakeholder engagement in relation to region wide plans

Wodonga, Victoria, Au

As the Manager of Communications & Marketing at North East Water I am responsible for brand strategy development & implementation, marketing communications strategy implementation, community engagement strategy, customer research and internal communications.

Armonk, New York, Ny, Us

During my 15 year career with IBM Australia I held a number of senior marketing management, marketing communication and leadership roles. Accountabilities included:•Lead, coach & mentor geographically dispersed teams of up to 12 direct reports & 22 indirect reports, in both Australia and across international geographic locations, often during times of rapid growth•Develop marketing strategies to drive penetration into specific market segments, including small & medium business, public sector & large enterprise. •Project manage the implementation of primary research projects; gather & analyse market intelligence data to develop market based strategies & optimise decision making•Lead teams of marketing communications professionals to develop & implement multi-touch marketing communications programs including direct mail, events, web, brochures/collaterals, telemarketing, internal communications, PR and case studies.•Collaborate with internal business units to review and develop offerings designed to meet the needs of targeted organisations.•Brief & manage external agencies including Direct Marketing, Events & Advertising agencies.•Develop the IBM A/NZ marketing strategy to drive penetration into the Small & Medium Business (SMB) sector & project manage an extended, cross-business unit marketing team to implement the marketing strategy.•Manage the marketing launch of ibm.com in Australia – overall responsibility for campaign execution including television, print, interactive and radio advertising, direct mail, database analytics, internal stakeholder communications & public relations strategies.•Develop the marketing communications strategy for IBM’s corporate brand initiative, e -business.•Work across IBM business units to generate support for strategies and campaign implementation.•Manage stakeholder expectations, stakeholder communications and undertake regular reporting and presentations regarding progress and results.

Armonk, New York, Ny, Us

As the group marketing manager for Small & Medium Business at IBM, I was responsible for leading a team of State based marketing managers across Australia and New Zealand. As a team our role was to develop a deep understanding of the business needs of small and medium businesses and develop marketing strategies to generate leads and increase market penetration. In addition to leading a team of State based marketing managers, I was also responsible for leading a team of 22 marketing professionals from across the business to drive market entry in the 'mid market' space, including the development of market attractive offerings and the implementation high volume lead generation marketing programs.Key responsibilities included:Marketing strategy developmentMarketing program developmentLead a team of cross-discipline marketing specialistsBudget managementCampaign results monitoring and reportingStakeholder communications & managementInternal communicationsSales enablement programs.

Blackburn, Victoria, Au

•Develop and implement the corporate advertising and promotional strategy, incorporating Branch promotional activity, point of sale, sales promotions, product catalogues, direct marketing and trade journal advertising.•Work in conjunction with internal business units to develop strategies to increase sales of individual product groups.•Management and implementation of sales promotions, joint supplier promotions and direct mail campaigns.•Management and coordination of in house brand packaging design.•Management of three product catalogues/publications, mailed directly to the customer base.•Management and implementation of the company's first primary market research project, a pilot project for Pacific Dunlop's "Power of One" strategy.•Management and coordination of the company's Customer Loyalty Program "Power Partners Contractors’ Club".•Management and development of database initiatives and customer relationship marketing activities.•Manage the day-to-day operations of the Advertising & Promotions department and three direct reports.•Manage relations with the Direct Marketing Agency, Mailing House and Loyalty Program agency.

Graduate Diploma In Business Management

Communications, Marketing