Live Prebiotic Soda, Better Booch, CHA Sparkling Tea- Lead brand, retail and digital marketing across Amazon/Whole Foods, DTC, Shopper Marketing, and Retailer.com (Target, Costco, Kroger, HEB). - Digital shopper marketing (Instacart, CitrusAd, Criteo, PromoteIQ, GoPuff, Faire, and more).- Digital marketing and growth across Meta (Facebook, Instagram), Google, TikTok, Pinterest, Amazon, and more.- Lifecycle marketing (SMS/Email), subscription and LTV marketing- Analytics and reporting responsibilities

Omnichannel consultant providing brand, retail and digital marketing and operations services to early stage CPG companies in the food, beverage, and wellness spaces. Services include: DTC & Amazon eCommerce audits, retail and shopper marketing strategy, digital marketing oversight, P&L review and more.

Responsible for full P&L for eCommerce channels. Lead a team focused on acquisition marketing and subscription growth and the customer experience. This includes: Amazon, customer service, creative, merchandising/innovation, email, SEO, SEM, affiliate, social, analytics and web development.Core responsibilities include digital acquisition and retention (subscription), eCommerce operations, demand planning and forecasting, as well as digital brand strategy and execution.

Reporting to the CEO, I led a great team charged with the growth of LILLEbaby’s digital footprint and revenue -driving synergy and leverage across all of our digital platforms and interfaces. I oversaw and led teams across website development and operations, Amazon marketing activities, growth and activation of social media, PR and influencer strategy, and customer experience.

As head of the digital marketing and eCommerce team at Sphero, I was responsible for strategy and execution for the sphero.com web experience, eCommerce operations and merchandising, direct channel revenue, marketing analytics, email and digital marketing. I also develop and execute on our content strategies for our corporate media plan. Key Responsibilities• Drive the analysis, planning and execution of all e-commerce initiatives and ensuring alignment with overall business goals.• Manage all aspects of the e-commerce business including digital marketing, promotions, website design, web analytics and web technologies.• Develop eCommerce merchandising strategy, including D2C product diversification strategy, product imagery, promotions, upselling, and eCommere store pages.

Analytics and digital marketing consultant for high growth, well-known consumer brands including: Nestle Waters, Morgans Hotel Group, Equity Lifestyle, Chanel, Crocs, Tempur- Pedic, Toys R Us, Vineyard Vines, e.l.f. Cosmetics, Feeding America