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Michelle Laborde Email & Phone Number
Strategy and Insights Leader (USFS)
at
Cavendish Farms
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Strategy and Insights Leader (USFS)
Location
Nashville Metropolitan Area, United States
Company size
Who is Michelle Laborde? Overview
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Quick answer
Michelle Laborde is listed as Strategy and Insights Leader (USFS) at Cavendish Farms, a with 871 employees, based in Nashville Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Michelle Laborde.
Michelle Laborde previously worked as Strategy & Insights Leader (USFS) at Cavendish Farms and Director - Category & Portfolio Strategist (NA) at Irving Consumer Products. Michelle Laborde holds Bachelor'S Degree, Economics from Western University.
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Cavendish Farms
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Profile bio
About Michelle Laborde
A collaborative, action-oriented leader with 20+ years of CPG industry experience with an exceptional track record of achieving award winning customer, brand and innovation results. Known for out of the box solutions in pursuit of challenging the status quo to succeed in penetrating new markets, displacing competition, and developing strong customer partnerships that fuel sustainable sales and share growth. Skills include: Retailer Partnerships| Brand & Shopper Marketing | Commercialization | Portfolio Management | Strategy & Execution | Customer Account Management | Financial Acumen| Change Leadership | Sales Forecasting & Gap Planning | Brand Communication | Digital & e-Commerce Activations| Storytelling| Multi-Channel Growth Strategies
Listed skills include Leadership, Presentation Skills, E Commerce, Brand Activation, and 46 others.
Current workplace
Michelle Laborde's current company
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Cavendish Farms
16 roles
Michelle Laborde work experience
A career timeline built from the work history available for this profile.
Strategy & Insights Leader (Usfs)
Current
Apr 2022 - Present
Director - Category & Portfolio Strategist (Na)
Responsible for developing and deploying insight-led category growth solutions that create value for shoppers, retailers and the Irving Consumer Products paper portfolio for North America while coaching and developing a high performing team to deliver winning customer and consumer-centric category leadership plans.
Jan 2021 - Apr 2022
Founder
Self-Employed
E-COMMERCE VENTURE Developed D2C (direct to consumer) discovery brand and commercialized a launch line of new products from idea concept to production by overcoming the entrepreneurial challenge of a tight budget and navigating a new category experience. Recruited and managed global start-up team of 5 to get to a viable market ready product position for future market launch.
Jul 2019 - Aug 2020
Sr Shopper Marketing Manager, Costco & Dollarama (Pfc)
Responsible for the 3-year customized $100MM customer innovation portfolio strategy, commercialization and selling of news for the total PepsiCo foods portfolio for Costco & Dollarama.
Feb 2016 - Mar 2019
Sr Shopper Marketing Manager (Pfc)
Led the annual shopper marketing strategy, AOPs and activations for Frito Lay and Quaker for Canadian large format grocery retailers while coaching and leading a team of 2-4 direct reports. Led the customized regional “WOW - Win out West” strategy and execution plan working directly with the Western Canada Finance Director and Area Vice President of Western Canada .
Jan 2015 - Feb 2016
Customer Marketing Manager – Foodservice
Led food and beverage customer marketing strategy and sales incentives for QSR, FSR, non-commercial and commercial sectors while managing team of 3 direct reports.
Sep 2014 - Jan 2015
Shopper Marketing Manager (Pbc)
Led the design and activation of winning beverage shopper marketing sales strategy, AOPs and retail activations for a vast portfolio of retailers working closely with internal brand, insights and external customer teams. (Walmart, Loblaws, 7-Eleven, Shoppers Drug Mart, Sobeys, Metro, Target)
Apr 2012 - Aug 2013
In-Store Brand Marketing Manager - Gatorade/Pepsi/Tropicana
Led national retail grocery activations for Gatorade, Pepsi, and Tropicana to support National in-store retail execution monthly calendar for all grocery retailers. Get on the Sidelines with Gatorade, Pepsi Summer, Tropicana Breakfast activations are a few of the creative solutions that drove brand gains and >80% retailer acceptance.
Oct 2009 - Apr 2012
Foodservice Marketing Manager - Quaker
Oct 2006 - Sep 2008
Associate Brand Manager - Potato Chips Portfolio
Jan 2005 - Oct 2006
Hr Corporate Community Lead - Frito Lay
Sep 2004 - Jan 2005
Key Account Manager (Lcl/Frito-Lay)
Apr 2002 - Sep 2004
Marketplace Insights Manager - Frito Lay
Apr 2000 - Apr 2002
Sales Coordinator - Frito Lay
Jul 1999 - Mar 2000
Field Account Merchandiser Rep - Frito Lay
Jun 1998 - Jul 1999
Team & coworkers
Colleagues at Cavendish Farms
Other employees you can reach at cavendishfarms.com. View company contacts for 871 employees →
MU
Mark Urquhart
Colleague at Cavendish FarmsJamestown, North Dakota, United States
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BO
Brenda O'Donnell
Colleague at Cavendish FarmsLethbridge, Alberta, Canada
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GP
Gerry Patterson
Colleague at Cavendish FarmsLethbridge, Alberta, Canada
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RK
Rinto Kuriachan
Colleague at Cavendish FarmsMississauga, Ontario, Canada
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MY
Millicent Yeboah-Awudzi, Ph.D.
Colleague at Cavendish FarmsOntario, Canada
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JV
Jeff Vanderzee Zee
Colleague at Cavendish FarmsLethbridge, Alberta, Canada
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AM
Adrian Mallett
Colleague at Cavendish FarmsCharlottetown, Prince Edward Island, Canada
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NC
Nilda Cosa
Colleague at Cavendish FarmsCharlottetown, Prince Edward Island, Canada
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JB
John Barraco
Colleague at Cavendish FarmsWheatley, Ontario, Canada
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AD
Angele Doucet
Colleague at Cavendish FarmsDieppe, New Brunswick, Canada
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Mark Urquhart
Colleague at Cavendish FarmsJamestown, North Dakota, United States
View →
BO
Brenda O'Donnell
Colleague at Cavendish FarmsLethbridge, Alberta, Canada
View →
GP
Gerry Patterson
Colleague at Cavendish FarmsLethbridge, Alberta, Canada
View →
RK
Rinto Kuriachan
Colleague at Cavendish FarmsMississauga, Ontario, Canada
View →
MY
Millicent Yeboah-Awudzi, Ph.D.
Colleague at Cavendish FarmsOntario, Canada
View →
JV
Jeff Vanderzee Zee
Colleague at Cavendish FarmsLethbridge, Alberta, Canada
View →
AM
Adrian Mallett
Colleague at Cavendish FarmsCharlottetown, Prince Edward Island, Canada
View →
NC
Nilda Cosa
Colleague at Cavendish FarmsCharlottetown, Prince Edward Island, Canada
View →
JB
John Barraco
Colleague at Cavendish FarmsWheatley, Ontario, Canada
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AD
Angele Doucet
Colleague at Cavendish FarmsDieppe, New Brunswick, Canada
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1 education record
Michelle Laborde education
FAQ
Frequently asked questions about Michelle Laborde
Quick answers generated from the profile data available on this page.
What company does Michelle Laborde work for?
Michelle Laborde works for Cavendish Farms.
What is Michelle Laborde's role at Cavendish Farms?
Michelle Laborde is listed as Strategy and Insights Leader (USFS) at Cavendish Farms.
Where is Michelle Laborde based?
Michelle Laborde is based in Nashville Metropolitan Area, United States while working with Cavendish Farms.
What companies has Michelle Laborde worked for?
Michelle Laborde has worked for Cavendish Farms, Irving Consumer Products, Self-Employed, and Pepsico.
Who are Michelle Laborde's colleagues at Cavendish Farms?
Michelle Laborde's colleagues at Cavendish Farms include Mark Urquhart, Brenda O'Donnell, Gerry Patterson, Rinto Kuriachan, and Millicent Yeboah-Awudzi, Ph.D..
How can I contact Michelle Laborde?
You can use AeroLeads to view verified contact signals for Michelle Laborde at Cavendish Farms, including work email, phone, and LinkedIn data when available.
What schools did Michelle Laborde attend?
Michelle Laborde holds Bachelor'S Degree, Economics from Western University.
What skills is Michelle Laborde known for?
Michelle Laborde is listed with skills including Leadership, Presentation Skills, E Commerce, Brand Activation, Grocery, Key Account Development, Online Marketing, and Customer Marketing.
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