Michelle Larson Email & Phone Number

Madison, Wisconsin, United States

Operate as chief of staff to the SVP of Wealth Distribution. Collaborate closely with senior leadership to devise and implement plans that drive the achievement of business goals and objectives. - Spearheaded implementation of a new leadership development plan resulting in an increase in the 2023 engagement score for Wealth Distribution people leaders. • Took ownership of the goal setting process, facilitating conversations between business unit leaders to define achievable talent management goals focused on recruitment and retention. • Planned and executed 15+ in person and virtual events for Wealth Distribution leaders, including agenda development, securing speakers, overseeing logistics and activities.

Developed and managed the communication strategy for numerous major multi-year corporate initiatives. Partnered with executives to provide consultation on both business and communication plans. Executed communication project plans in response to business resiliency and crisis situations. • Owned the communications efforts as a key member of the enterprise crisis leadership team during the COVID-19 pandemic and workplace re-entry efforts, contributing to a 10% increase in both communication effectiveness and employee engagement index compared to the previous year.• Facilitated company-wide Town Hall events to share information and gather feedback surrounding Covid-19 response, workplace re-entry, employee experience, and other issues. Feedback used to inform strategic planning.• Co-led the go-to market workstream for one of the company’s largest partnership agreements. Built a cross-functional team to bring communications, sales planning, marketing, training and change management together to achieve positive business results. • Recognized as a Top 25 finalist for the VIP Award for exceptional contributions as an enterprise change agent.

Managed all facets of a small business as co-owner of an online retail store selling eco-friendly products. Extensive experience with web marketing, social media, search engine optimization, blogging and email marketing and online promotions. Successful and proficient with Facebook, Twitter, Pinterest, LinkedIn and blogging.

Built and maintained a positive image of the organization with integrated public relations strategies designed to support business objectives. Nurtured relationships with key media and effectively pitched and responded to press inquiries.

Middleton, Wi

Developed and directed the communication strategy for the school district. Planned and managed all district-level communications, including public information, press releases, newsletters, employee newsletters and parent letters. Managed all media contacts and served as the spokesperson for the district. • Executed the engagement plan for the successful implementation of district-wide school boundary changes. Developed key messages and methods for both internal and external audiences.• Redesigned the school district website resulting in increased a 20% increased click-through rate.

Developed and managed the communication and marketing strategy and plan for various business divisions, departments and projects. Led cross-functional communication teams on major company-wide projects and new product launches. Developed and led communication strategy for internal and external audiences for three major company initiatives. Worked with business areas to achieve revenue goals with specific communication and marketing strategies. Created and managed communication and marketing tactics such as marketing materials, website pages, newsletters, internal and external communications.

Consulted with internal clients to determine needs and implement both training and non-training solutions to improve sales performance. Created and led new cross-functional team to develop first ever company-wide sales training process and appropriate training plans.

Managed eight products including strategic direction and positioning, product changes and enhancements, packaging, inventory management and cost control. Led team to research and develop new products for internal and external clients.Developed and brought two new products for external clients to market quickly and profitably. Established a product development process to streamline development cycle and effectively use resources.

Mba, Business

Bba, Marketing