Michelle Larson

Michelle Larson Email and Phone Number

Communicator | Strategist | Leader
Michelle Larson's Location
Middleton Town, Wisconsin, United States, United States
Michelle Larson's Contact Details

Michelle Larson personal email

About Michelle Larson

Results Driven Business Manager, Communication Expert, Collaborative Leader With over two decades of expertise in financial services, skilled at fostering collaboration, driving meaningful impact and seeing around corners. Proficient in communication, project management, and adept at working closely with senior executives to achieve organizational goals. Excels in developing strategic communication plans that are instrumental in achieving business results.

Michelle Larson's Current Company Details

Communicator | Strategist | Leader
Michelle Larson Work Experience Details
  • Trustage
    Senior Business Manager
    Trustage Mar 2022 - Jul 2024
    Madison, Wisconsin, United States
    Operate as chief of staff to the SVP of Wealth Distribution. Collaborate closely with senior leadership to devise and implement plans that drive the achievement of business goals and objectives. - Spearheaded implementation of a new leadership development plan resulting in an increase in the 2023 engagement score for Wealth Distribution people leaders. • Took ownership of the goal setting process, facilitating conversations between business unit leaders to define achievable talent management goals focused on recruitment and retention. • Planned and executed 15+ in person and virtual events for Wealth Distribution leaders, including agenda development, securing speakers, overseeing logistics and activities.
  • Trustage
    Executive Communication Senior Strategist
    Trustage Dec 2014 - Jun 2023
    Developed and managed the communication strategy for numerous major multi-year corporate initiatives. Partnered with executives to provide consultation on both business and communication plans. Executed communication project plans in response to business resiliency and crisis situations. • Owned the communications efforts as a key member of the enterprise crisis leadership team during the COVID-19 pandemic and workplace re-entry efforts, contributing to a 10% increase in both communication effectiveness and employee engagement index compared to the previous year.• Facilitated company-wide Town Hall events to share information and gather feedback surrounding Covid-19 response, workplace re-entry, employee experience, and other issues. Feedback used to inform strategic planning.• Co-led the go-to market workstream for one of the company’s largest partnership agreements. Built a cross-functional team to bring communications, sales planning, marketing, training and change management together to achieve positive business results. • Recognized as a Top 25 finalist for the VIP Award for exceptional contributions as an enterprise change agent.
  • Baginspiration
    Co-Owner
    Baginspiration Feb 2010 - Aug 2013
    Managed all facets of a small business as co-owner of an online retail store selling eco-friendly products. Extensive experience with web marketing, social media, search engine optimization, blogging and email marketing and online promotions. Successful and proficient with Facebook, Twitter, Pinterest, LinkedIn and blogging.
  • Cuna Mutual Group
    Media Relations Manager
    Cuna Mutual Group Oct 2010 - Dec 2012
    Built and maintained a positive image of the organization with integrated public relations strategies designed to support business objectives. Nurtured relationships with key media and effectively pitched and responded to press inquiries.
  • Middleton-Cross Plains Area School District
    Community Relations And Communication Manager
    Middleton-Cross Plains Area School District Jan 2009 - Oct 2010
    Middleton, Wi
    Developed and directed the communication strategy for the school district. Planned and managed all district-level communications, including public information, press releases, newsletters, employee newsletters and parent letters. Managed all media contacts and served as the spokesperson for the district. • Executed the engagement plan for the successful implementation of district-wide school boundary changes. Developed key messages and methods for both internal and external audiences.• Redesigned the school district website resulting in increased a 20% increased click-through rate.
  • Cuna Mutual Group
    Communication And Marketing Strategist
    Cuna Mutual Group 2001 - 2003
    Developed and managed the communication and marketing strategy and plan for various business divisions, departments and projects. Led cross-functional communication teams on major company-wide projects and new product launches. Developed and led communication strategy for internal and external audiences for three major company initiatives. Worked with business areas to achieve revenue goals with specific communication and marketing strategies. Created and managed communication and marketing tactics such as marketing materials, website pages, newsletters, internal and external communications.
  • Cuna Mutual Group
    Field Training Manager
    Cuna Mutual Group Jan 1999 - Dec 2000
    Consulted with internal clients to determine needs and implement both training and non-training solutions to improve sales performance. Created and led new cross-functional team to develop first ever company-wide sales training process and appropriate training plans.
  • Cuna Mutual Group
    Product Development Manager
    Cuna Mutual Group 1996 - 1999
    Managed eight products including strategic direction and positioning, product changes and enhancements, packaging, inventory management and cost control. Led team to research and develop new products for internal and external clients.Developed and brought two new products for external clients to market quickly and profitably. Established a product development process to streamline development cycle and effectively use resources.

Michelle Larson Skills

Business Analysis Marketing Strategy Strategic Communications Strategic Planning Marketing Corporate Communications Leadership Communications Planning Event Planning Public Relations Management Training Online Retail Copywriting Team Building Cross Functional Team Leadership Media Relations Social Media Green Marketing Community Development Marketing Communications Blogging Integrated Marketing Market Planning Web Design Seo Product Development Marketing Management Market Research

Michelle Larson Education Details

Frequently Asked Questions about Michelle Larson

What is Michelle Larson's role at the current company?

Michelle Larson's current role is Communicator | Strategist | Leader.

What is Michelle Larson's email address?

Michelle Larson's email address is mi****@****ual.com

What is Michelle Larson's direct phone number?

Michelle Larson's direct phone number is +160866*****

What schools did Michelle Larson attend?

Michelle Larson attended Edgewood College, University Of Wisconsin-Whitewater.

What are some of Michelle Larson's interests?

Michelle Larson has interest in Children, Public Relations, Marketing, Environment, Online Retailing, Education.

What skills is Michelle Larson known for?

Michelle Larson has skills like Business Analysis, Marketing Strategy, Strategic Communications, Strategic Planning, Marketing, Corporate Communications, Leadership, Communications Planning, Event Planning, Public Relations, Management, Training.

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