Michelle Miles Email & Phone Number

Lead consulting division of 45 at Perkuto, the top rated (G2Crowd) Platinum-level Marketo consulting firm. Member of the executive management team, and responsible for client and employee satisfaction, service offerings, Revenue and Cost of Good Sold.Developed all consulting and project management processes and methodology. Created services catalogue, scoping tool, consultant knowledge base and systems architecture, consulting team metrics.HR: 4.8 Glassdoor rating; developed… Show more Lead consulting division of 45 at Perkuto, the top rated (G2Crowd) Platinum-level Marketo consulting firm. Member of the executive management team, and responsible for client and employee satisfaction, service offerings, Revenue and Cost of Good Sold.Developed all consulting and project management processes and methodology. Created services catalogue, scoping tool, consultant knowledge base and systems architecture, consulting team metrics.HR: 4.8 Glassdoor rating; developed learning paths, recruiting, onboarding, performance & termination processes.Marketo Certified Solutions ArchitectMarketo Revvie Award Finalist2x Marketo ChampionSpeaker at Marketo Marketing Nation Summit Show less

I create end-to-end solutions for clients using Marketo and Salesforce, and lead and develop a team of eight consultants. • Flexible and Scalable Marketing-Automated Demand Generation: Bring insight and best practices to marketing activities, including: persona-based email campaigns; behavior-based multi-channel nurture programs; trade show and event registration and management; webinars; online programs; best practice guides for marketing organizations.• Business Strategy and… Show more I create end-to-end solutions for clients using Marketo and Salesforce, and lead and develop a team of eight consultants. • Flexible and Scalable Marketing-Automated Demand Generation: Bring insight and best practices to marketing activities, including: persona-based email campaigns; behavior-based multi-channel nurture programs; trade show and event registration and management; webinars; online programs; best practice guides for marketing organizations.• Business Strategy and Sales Enablement: Drive the strategy and execution of: lead qualification criteria and behavioral and demographic lead scoring models; product interest scoring; lead routing, alerts and interesting moments; SLA definition and automatic enforcement; revenue lifecycle modeling and analysis.• Database Management and System Infrastructure: Establish a solid marketing automation foundation, including: email deliverability consulting and management; data normalization; subscription centers; governance, roles, permissions, workspaces and partitions; lead source or acquisition data capture and reporting.• Revenue Cycle Analytics and Reporting: Optimize business processes and tools in support of an analytical framework that includes: clean data capture; Revenue Cycle Analytics and RCE; marketing influence on the pipeline metrics; “cost of" analysis (name, MQL, opportunity, customer); multiple attribution models; lead generation campaign ROI analysis.• Team Management: Lead eight consultants and developed team practices and training adopted organization-wide. I initiated and led development of Perkuto’s consultant knowledge base, encompassing 20+ programs and documentation.Marketo Certified ConsultantMarketo ChampionMarketo Certified Revenue Cycle AnalystMarketo Certified Expert Show less

Directed implementation of Marketo across the enterprise, and strategy for the underlying database architecture.• Strategic: Technical setup and management of integration with existing platforms, established best practices and workflows, conceptualized and built marketing program templates, created governance structure and documentation.• Marketo Application Experience: Created assets, complex smart lists, and progressive profiling forms; conceptualized and created engagement… Show more Directed implementation of Marketo across the enterprise, and strategy for the underlying database architecture.• Strategic: Technical setup and management of integration with existing platforms, established best practices and workflows, conceptualized and built marketing program templates, created governance structure and documentation.• Marketo Application Experience: Created assets, complex smart lists, and progressive profiling forms; conceptualized and created engagement, event, and email programs; lead scoring and management; admin set-up and reporting.• Marketo Certified Expert Show less

Promoted into newly-created position, in addition to prior responsibilities below. Directed audience development strategy for the division and all enterprise-wide initiatives. Key strategic player in developing digital revenue streams. • Marketing Operations and Infrastructure Management: Directed Marketo implementation and database strategy• Business Development: Developed lead generation and webinar products through audience marketing and product structure; reinvented email… Show more Promoted into newly-created position, in addition to prior responsibilities below. Directed audience development strategy for the division and all enterprise-wide initiatives. Key strategic player in developing digital revenue streams. • Marketing Operations and Infrastructure Management: Directed Marketo implementation and database strategy• Business Development: Developed lead generation and webinar products through audience marketing and product structure; reinvented email business with new product structure and evaluated the viability of two product lines; strategically generated web traffic for custom client programs; evaluated proposals and designed product offerings• Digital Product Development: Developed a membership-based website model; directed enhancements and audience strategy for tablet and mobile websites and digital magazines; evaluated digital product lines• Team Management: Direct management of 10 professionals: client marketing team, which provided marketing services for 250+ programs/week, and online marketing team, which supported 8 websites and 50 e-newsletters Show less

Led audience development efforts and client electronic marketing services across the division. Included managing a team of 10 marketing professionals, managing budgets in excess of $800k, and database in excess of 3.5M members.• Online Audience Development: Led efforts to build qualified audiences for websites, e-newsletters, digital products - Product development: Instrumental in re-launching 5 websites, and launching 4 new websites, 31 e-newsletters, mobile platforms, apps and… Show more Led audience development efforts and client electronic marketing services across the division. Included managing a team of 10 marketing professionals, managing budgets in excess of $800k, and database in excess of 3.5M members.• Online Audience Development: Led efforts to build qualified audiences for websites, e-newsletters, digital products - Product development: Instrumental in re-launching 5 websites, and launching 4 new websites, 31 e-newsletters, mobile platforms, apps and digital magazines; created strategies to increase engagement across digital platforms - Websites: Established division-wide marketing strategies (direct, referring, search) for increasing web traffic 25%: email nurture, SEO, PPC, social media, e-newsletter optimization, strategic partnerships, PR, on-site engagement - E-newsletters: Developed strategies to grow opt-in subscriptions 22% via web conversions, email campaigns, ads• Client Marketing Services: Managed lead generation and email marketing programs exceeding $7M in annual revenue - Restructured team and processes to maximize resources: Managed 30% increase in sales despite 50% staff reduction while achieving 90% client renewal rate (300+ clients/year participating in 1,000+ email programs/year) - Established new lead generation processes from start to finish: Training, workflows, reporting, billing, contracts• Database Management: Appointed by CEO to chair enterprise initiative to unify databases and leverage data Show less

Set high-level marketing strategy, market positioning and branding campaigns to enable six competing, national B-to-B publications and associated websites, newsletters, membership programs and tradeshows to gain overall market share. • Strategic Planning and Management: Developed strategy, brand positioning, messaging and tactics; managed budgets, prepared forecasts, analyzed campaign ROI, identified cost efficiencies, negotiated contracts; comprehensive project management including… Show more Set high-level marketing strategy, market positioning and branding campaigns to enable six competing, national B-to-B publications and associated websites, newsletters, membership programs and tradeshows to gain overall market share. • Strategic Planning and Management: Developed strategy, brand positioning, messaging and tactics; managed budgets, prepared forecasts, analyzed campaign ROI, identified cost efficiencies, negotiated contracts; comprehensive project management including requirements design, streamlined workflow, directed resources assigned to projects • Creative Development: Conceptualized new marketing pieces and campaigns; wrote messaging that achieved business objectives; directed designers. Tactical creative development: Email, media kits, direct mail, brochures, ads Show less

• Business Development: Reported weekly to CEO; created presentations for 45 prospects to build $500k partnerships• Project Management: Comprehensive management of print directory content and directed 8-12 copywriters • Technology and Analysis: Learned SQL fundamentals and three database architectures, analyzed and interpreted data

Bachelor Of Science, Journalism And Mass Communication

Activities and Societies: ISU Honors Program, Kappa Tau Alpha, Cardinal Key Summa Cum Laude

Mba

Summa Cum Laude