Business lead representing over 650 team members through a digital transformation of Merchandising ToolsMulti-million dollar projectGlobal, multi-year initiativeStrategyE2E: Gathering and documenting business requirements, User Acceptance Testing, Training, LaunchChange Management: SOP creation, Leading through Change - Growth Mindset, Training, Post Go-live Support

- Subject matter expert of all merchandising systems and processes- Uses multi-faceted expertise to contribute to the development of new theories, methods and data structures- Responsible for the execution of all temporary site markdowns- Document and create requirements for all merchandising initiatives to promote a seamless execution- Develops action plan and leads all merchandising presentation projects to completion, drives the solution- Creates and publishes all merchandising product guides and standard operating procedures- Documents all technology requirements relating to the merchandising department- Work closely and effectively with internal customers (Marketing, Purchasing, Planning, Product Content Marketing, Technology, Operations) in order ensure their merchandising needs are met

• Merchandising Subject Matter Expert for over 50 eCommerce Team Licensed Online Fan Shops• Creator of processes, procedures, documentation and accountability measures that have assisted in increasing overall Company revenue by 27% and decreasing overall resource usage• Consult on all emails, promotional graphics, client-side graphics, and site graphics to ensure best practices are followed• Apart of the Global team within a matrix management organization where I am responsible for advising and overseeing implementation of a eCommerce strategy for over 50 eCommerce Sites including email, affiliate, SEO, PPC, SMS, Facebook, Twitter, Pinterest and brick & mortar marketingNFL -Kansas City ChiefsMiami DolphinsPhiladelphia EaglesSan Diego ChargersNCAA - University of TexasUniversity of MiamiIndiana UniversityPurdue UniversityLouisville UniversityNBA - Portland TrailblazersChicago BullsWashington WizardsGolden State WarriorsCharlotte BobcatsMLS - Chicago FireOther - NBC SportsHibbettsComcastJCPenneyMLB, NHL & NBA Photo Store

• Manage Team Licensed Online Store for JCPenney and University of Miami Hurricanes Pro Shop totaling over $15M of annual revenue• Catalog product selection for two in-store JCPenney brochures annually• Planned and completed strategic plan to integrate Team Licensed business into JCPenney in-store kiosks• Coordinate paid search, internal search, marketing, SEO, and technical initiatives between Dreams and JCPenney in order to maintain a client satisfaction rating of over 95% annually• Concept, style guide alignment and linking for 11 landing page graphics totally over 40 graphics monthly• Align online product assortment and pricing with brick and mortar product assortment and pricing to create multi-channel alignment to capitalize on sales and reduce customer service issues• Worked with Dreams Retail warehouse & customer service teams and JCPenney finance, in-store operations and factory ship warehouse teams to improve the efficiency of the processing of online purchases returned to brick and mortar stores by creating new processes that were easily executed and clearly communicated• Constantly review business to uncover opportunities and present findings and solutions to JCPenney business team, Hurricanes Athletic Department and Dreams Retail members• Planning, concept, creative, product selection & copywriting for the University of Miami weekly email campaigns

•Manage NFL Merchandising Dept. consisting 5 employees totaling over $25M of annual revenue.•Responsible for all facets of NFL Merchandising as key decision maker on product selections along with directing resources and assets in the purchase process of all Sports licensed products•Directing the implementation and execution of Strategic Merchandise Projects focused on planning assortments, writing purchase orders, developing competitive markdown strategies, creating and managing promotions and analyzing budgets. •Align Company sales and profit goals by creating an overall merchandise strategy and product mix based on Industry trends.•Obtaining and confirming retail price comparisons, uncover business issues and providing solutions.•Organized and implemented efficient process for recording and resolving shipment errors and receipt of damaged goods.•Catalog layout, product selection & placement and proof reading of ten catalogs annually and weekly email campaigns.

Local company offered two day seminars throughout the United States to assist/train professionals in learning new tactics to incorporate into their existing training. Seminar covered seven subject matter areas and hosted 300 participants per session. Offerings included certifications in non-lethal weapons, and coping with emotional distress in the line of duty. In addition to the seminars the company sold books and tactical equipment to enhance on the job performance. Personally handled bartering for ads in trade magazines and newsletters to promote the seminar schedule. Created over 80 email and fax campaigns annually.

Created sales materials, proposals, and presentations for two national sales professionals. Provided sales support for high profile key accounts such as CompUSA, Blockbuster and GameStop. Coordinated and managed daily operations in the regional office and reported sell through numbers to Sony Entertainment America headquarters. Position was a combination of sales support and administrative duties.

•Create new & exciting graphic promotions to accentuate merchandising strategies.•Design new promotions, working with graphic artists & production staff to enhance selling floor.•Coordinate all aspects of a project from concept to shipping, monitoring field compliance.•Manage inventory of graphic components, filling store requests & providing field support.•Produce all price-item signing, managing copy generation, format, layout & quantity selection.•Provide fulfillment support for field requests, shipping signs, collateral & instructions.•Visit stores to monitor program compliance, gather information regarding promotion performance.•Ensure quality of execution through prototype implementation & scrutiny of production.•Plan and publish departmental event calendar including promotional & plan-o-gram activities.•Write communications to stores in ensure proper implementation of all signing via manuals, Monthly Action Plans & email based updates.

• Maintained inventory and scheduled appointments for sales team.• Designed and developed PowerPoint presentation for Northern Air Conditioning Contractors Association Annual Conference.• Manage billing functions; reconcile billing, and input purchase data.• Supported sales team

Operations• Managed a staff of 10 employees, including hiring, training, and scheduling• Audited and controlled sales of various departments, verified counts, reconciled and created banks, reported inconsistencies• Responsible for handling daily and monthly sales of over $1M• Assisted Operations Manager with the daily operational aspects of running a multimillion dollar theme restaurant