Michelle Morton Email & Phone Number

Rockville, Md, Us

PROJECT MANAGEMENT: • Record, track, and analyze key performance indicators, business metrics, and analytics.• Successfully manage up to 40 projects annually, ensuring on-time and on-budget delivery.• Build and maintain strong stakeholder relationships, fostering lasting connections.• Maintain detailed records of budgetary allocations and expenses, conducting data analysis.• Implement proactive adjustments to project schedules, ensuring key milestones are met.• Forecast staffing needs, manage resource allocation, and lead team performance reviews.REAL ESTATE + PROPERTY MANAGEMENT:• Successfully managed a diverse team of Realtors, ensuring seamless lead generation, client care + conversion, contract to close, retention, and property management solutions.• Oversaw and coordinated residential renovations and new home builds, optimizing project timelines and budgets.• Conducted market research to identify profitable investment opportunities, contributing to the company's growth.• Collaborated with cross-functional teams to streamline property acquisition processes, enhancing operational efficiency.• Implemented innovative marketing strategies to attract potential buyers, sellers, and investors, resulting in increased property sales.• Developed and maintained relationships with key stakeholders, fostering long-term partnerships for future business development.• Provided strategic guidance on real estate trends, market dynamics, and investment opportunities to the leadership team.DIGITAL MARKETING STRATEGIST: • Develop and execute comprehensive marketing strategies and campaigns.• Oversee CRM management, website development, automation, live events, email marketing, and PPC.• Create and manage marketing and content calendars for timely project completion.• Monitor website design, content, SEO development, and analytics for relevance and updates.• Track incoming leads and adjust marketing campaigns to support company growth.

I create results-oriented campaigns that get results and make money.I serve clients as a Digital Marketing Strategist with a passion for growing brands, revenue and teams, remotely, domestic and international. Over the past 20 years, I’ve worked with companies, large and small, to build brands, grow audiences, manage customers and delight clients, including but not limited to Motorola, Kodak International, Royal Caribbean, Lamaze International, and the Department of Defense.My specialties include strategic planning, campaign management, project management, marketing automation (HubSpot, Marketo, etc), email marketing, social media marketing, content marketing, search engine optimization, lead generation, Facebook Ad campaigns, user experience, and web design and development.Whether you need landing pages to deliver a value-packed lead magnet, a killer email marketing campaign, engaging blog articles and social media, you need me on your team.

Washington, Dc, Us

Program Management:Management of all phases of the development lifecycle i.e. feasibility study, requirements, analysis, design, programming, testing and implementation planning of the entire program and InfoNet, Digital Signage Solution. Develop and manage all program core documentation including the master program plan, standard operating procedures, program management review (quarterly), monthly program metrics, marketing plan, training plan, risk management plan and communications plan; Develop and manage quality and conformance standards; Develop and deliver annual project plan to DoD client; Develop Service Level Standards to set client expectations for ad submissions and network expansion;Business Development:Manage the outreach and full business development cycle of obtaining new clients within the Department of Defense to include: Air Force, Army, Navy, Marine Corps, Pentagon Force Protection Agency and Office of the Secretary of Defense; Develop and implement goals to increase the number of enclosure in the InfoNet network; Development and execute sales process for expansion of the InfoNet network including: contact potential clients, give presentations, deliver proposals, deliver contracts, coordinate deliver of service to client; Information Technology:Manage the effective provisioning, installation/configuration, operation and maintenance of systems; Manage network design and security; Developed the Information Technology Contingency Plan; Managed process of accreditation of the program software; Oversee Network Engineer in projects such as IAVAM Patch Compliance, Information Awareness, Extension of the InfoNet network outside the NCR, Life-cycle Replacement; Brand Management:Developed and implemented the Marketing Plan for FY-11 and FY-1; Updated branding for InfoNet, Digital Signage Solution; Managed all marketing efforts including marketing kits, web management, outreach events, inter-agency partnerships, media relations;

Management: Responsible for developing and executing marketing strategies and campaigns for LivingPLush.com i.e. LP International Tour, LP International Model Call. Create and implement “new media” campaigns to drive traffic to LivingPLush.com using Web 2.0 strategies; Social Bookmarking, Social Media, Social Networking, RSS Feeds, Blogs. Create and implement LivingPLush.com web standards; using Web 1.0 strategies including layout, optimization and maintenanceInteractive Marketing: Oversee and track LivingPLush.com ad campaigns; online media buying; google adsense; Build external relationships with LP Affiliates; organizations, photographers, designers, entertainers, boutiques, restaurants, hotels, nightlife spots; other web service providers. Oversee distribution of LP EZine (electronic magazine dispersed via email) to 250,000 subscribers and growing (Current Demographic: 35% International).Public Relations: Oversee development, production and distribution of all press releases, media advisories, press kits, media directories and print collateral, including brochures, flyers and newsletters.Information Technology: Analyze, test and implement software and hardware choices for team environment and client projects. Track and install software and hardware updates and security patches. Manage maintenance of internal networking system (routers, servers, software, computers)

Chicago, Il, Us

SmithBucklin Marketing & Communications provides a variety of services to our client organizations, including branding, creative services, public relations, membership publications, and convention and event marketing that goes beyond the successful execution of program and campaign deliverables. ***Left this opportunity to return to the Department of Defense as a Program Manager*** Management:Managed the complete marketing and communication efforts of the following associations: American Society for Bone and Mineral Research (ASBMR), Lamaze International (LAMAZE), National Association of Local Housing Finance Agencies (NALHFA), National Association for County Community and Economic Development (NACCED), Health Industry Group Purchasing Association (HIGPA), Healthcare Industry Supply Chain Institute (HISCI), International Association of Airport Duty Free Stores (IAADFS), International Society for the Study of Xenobiotics (ISSX);Projects:LAMAZE International Annual Conference Marketing, LAMAZE International Social Media Management, LAMAZE International Email Marketing, LAMAZE International Interactive Marketing, LAMAZE International Public Relations, ASBMR Annual Conference (Public Relations - Toronto), ASBMR Annual Conference (Social Media), ASBMR Annual Conference (Marketing Collateral), NALHFA Annual Conference (Marketing Collateral), HIGPA (Interactive Marketing), HIGPA (Media Relations), HISCI (Social Media), IAADFS Annual Conference (Marketing Collateral), ISSX Annual Conference (Marketing Collateral);Additional Duties: Budgeting, Time Management, Professional Development, Copywriting, Copyediting, Management, Program Management, Project Management

Washington, Dc, Us

InfoNet (https://infonet.whs.mil/) - Digital Signage Network Sales and Marketing: Developed and implemented InfoNet Marketing Plan for FY-10 – FY-14; Developed branding for InfoNet (Digital Signage Network) and all marketing collateral including marketing kit, website and email marketing campaign; Coordinate Open House event for current and potential clients; Lead production of the InfoNet DVD including script and storyboard development; Set product pricing for InfoNet network installations and advertising clients; Establish InfoNet marketing goals and develop end of year reporting methods to track and report ROIAccount Management: Develop account management system for ad submissions by InfoNet clients; Lead and train team of content developers on being proactive with client needs as opposed to taking orders; Developed and executed Ad Submission Editorial Calendar to input upcoming client campaigns; Developed target clients for each content developer and delivered training on managing each client portfolioBusiness Development: Identify top 50 network expansion target clients for FY-10; Develop and implement goals to increase number of enclosures in the InfoNet network; Develop and deliver InfoNet presentation to potential clients; Develop and execute the sales process for expansion of the InfoNet network including: contact potential clients, give presentations, deliver proposals, deliver contract, coordinate delivery of service to client.Project Management: Responsible for directing team in execution of all action items by deadlines; Liaison between client (DOD/WHS/ITMD) and team in execution of overall project; Develop and deliver annual project plan to government client; Responsible for reporting project status and metrics; Lead team meetings and provide minutes to government client; Establish team goals; Develop Service Level Standards to set client expectations for ad submission and network expansion;

Hollywood, Florida, Us

Project Management: Planned and executed the launch of Motorola.com B2B Latin America ; 3 Languages (Spanish, Portuguese, English); Over 10.000 pages including 600+ products and interactive web utilities: Contact Forms integrated with SalesForce, Comprehensive Support Center and Dealer Locater. Project Management: Developed and implemented standards and procedure for Motorola.com B2B Latin America Interactive Program including layout development, site maintenance and web promotionTeam Management/Training: Developed, managed and trained multi-lingual team across 6 countries (US, UK, Brazil, Mexico, Colombia) locally and remotely using video/web conferencing, online project management tools and internal instant messaging software.Interactive Marketing: Developed and executed Interactive Marketing Strategies for each language (3), product (600+), product line (15), vertical market (37) ; including SEO, SEM, Banner Ad Placement, Social Networking Campaigns, Partnership & Affiliate Relationships with targeted websites; migrated public relations feed from static to rss capable creating greater visibility. Developed and implemented interactive metrics system using Google Analytics and Webtrends; Trained stakeholders on analytics methods and best practices in obtaining Return Over Investment (ROI)

Management: Responsible for developing and executing overall marketing strategy for Local Digital Network (LDN) Merchant and Advertising services.Sales and Marketing: Work with Region / Country managers to define new product requirements and roll out plans. Build external relationships that will support Local Digital Network (LDN) in its advertising and public relations programs. Prepare and analyze monthly WebTrends report; This process monitors all internet marketing efforts.Public Relations: Oversee development, production and distribution of all press releases, media advisories, press kits, media directories and print collateral, including brochures, flyers and newsletters.Information Technology: Analyze, test and implement software and hardware choices for team environment and client projects. Track and install software and hardware updates and security patches. Manage maintenance of internal networking system (routers, servers, software, computers)

New York, Ny, Us

Account Management: Create customized programs to monitor and track the success of client public relation campaigns and individual press releases. Consult clients on using media value, audience numbers and hit count to establish the success of VNRs or Press Releases.Sales and Marketing: Responsible for designing and executing strategies which generate new clientele while maintaining viable, successful and loyal relationships with existing clients.Sales and Marketing/Design: Design email templates, introductory letters, marketing pitch letters, presentations, etc which are effective and appealing to clients; Tools include Adobe Photoshop, Dreamweaver, Flash, PowerPoint, Excel

Bs, Marketing

Mba, Global Business And Public Policy

Education record

Education record