Michelle Padilla Email & Phone Number

Fort Worth, Texas, United States

Corning, New York

At CMoG, I was responsible for managing the museum’s website (CMS is Drupal 7) which features a wide range of content, including events, exhibitions, demonstrations, articles, research resources, artist resources, artist biographies, and more. I also trained and managed a team of 40+ “Power Users” across the museum to ensure that content areas are kept accurate and up-to-date. As the manager of the museum’s blog, our views went up 25% from 2016 to 2018, even though we reduced the number of… Show more At CMoG, I was responsible for managing the museum’s website (CMS is Drupal 7) which features a wide range of content, including events, exhibitions, demonstrations, articles, research resources, artist resources, artist biographies, and more. I also trained and managed a team of 40+ “Power Users” across the museum to ensure that content areas are kept accurate and up-to-date. As the manager of the museum’s blog, our views went up 25% from 2016 to 2018, even though we reduced the number of posts. Besides the website and blog, I also worked with staff around the museum to help produce and manage other digital projects such as the e-resource The Techniques of Renaissance Venetian-Style Glassworking, the New Glass Now exhibition sub-site. The museum is currently in the process of “re-theming” the main website to make it responsive as more than 50% of users are on a mobile device. During this process, I worked with stakeholders to reorganize and rethink our online content for mobile audiences. Show less

Indianapolis, Indiana Area

While at the IMA, I managed the museum’s electronic communications, including the website, social media, email marketing campaigns, and its blog. During a time of transition in both staff and strategy, I worked on rebuilding the museum’s blog and worked closely with the museum’s software development and evaluation teams to analyze ongoing initiatives and to develop new ones. I used Google Analytics to report on web usage, marketing campaigns, and social media to grow and improve user engagement.

Indianapolis, Indiana Area

At the Indiana State Museum, my primary responsibilities were to write and edit museum publications, marketing and educational collateral, website content, and social media for the museum and its 11 State Historic Sites. I was the manager and editor of the museum’s member magazine, Expectations, published five times a year always on time and on budget. I also reinstated the museum’s annual report and worked across multiple departments to produce content and financials for it. I managed the… Show more At the Indiana State Museum, my primary responsibilities were to write and edit museum publications, marketing and educational collateral, website content, and social media for the museum and its 11 State Historic Sites. I was the manager and editor of the museum’s member magazine, Expectations, published five times a year always on time and on budget. I also reinstated the museum’s annual report and worked across multiple departments to produce content and financials for it. I managed the museum’s e-marketing program, building the subscriber list from just under 10,000 to more than 26,000. Show less

Indianapolis, Indiana Area

During my tenure at The Children’s Museum, I served as the writer and editor for Children’s Museum publications — including annual reports and the membership magazine — as well as marketing collateral, school programs guides, advertising. I was also the editor for all written exhibition content, including open captioning for video.

Cincinnati, Ohio Area

While at Cincinnati Museum Center, I managed the transition of the museum’s Flash website to HTML, and then managed the development and design of a new website. I developed and maintained the museum’s email marketing program and grew the subscriber list from 500 to more than 34,000. I was responsible for editing and writing the museum’s membership magazine, annual reports, marketing and education collateral, and website content. I managed public relations and advertising (print, radio, TV) for… Show more While at Cincinnati Museum Center, I managed the transition of the museum’s Flash website to HTML, and then managed the development and design of a new website. I developed and maintained the museum’s email marketing program and grew the subscriber list from 500 to more than 34,000. I was responsible for editing and writing the museum’s membership magazine, annual reports, marketing and education collateral, and website content. I managed public relations and advertising (print, radio, TV) for special events, and acquired in-kind and paid media sponsors for events with limited advertising budgets. Show less

Cincinnati, Ohio Area

As DCI’s first public relations manager, I managed all public relations activities, including on-camera interviews, related to downtown promotions, projects, openings, and other advocacy events. I handled the design and printing processes for fliers, postcards and business marketing promotions. I created and maintained the “Information Station,” a one-stop-shop for DCI staff to reference new and upcoming downtown projects and talking points related to them.

Cincinnati, Ohio Area

At the Contemporary Arts Center, I wrote and distributed press releases for exhibitions and events and distributed them to local, national, and international media, and collaborated with other local arts organizations to earn more regional press coverage for the museum. I worked closely with a New York-based PR firm to manage media coverage related to the museum’s campaign to build its first free-standing building, designed by architect Zaha Hadid. I wrote and edited the members newsletter… Show more At the Contemporary Arts Center, I wrote and distributed press releases for exhibitions and events and distributed them to local, national, and international media, and collaborated with other local arts organizations to earn more regional press coverage for the museum. I worked closely with a New York-based PR firm to manage media coverage related to the museum’s campaign to build its first free-standing building, designed by architect Zaha Hadid. I wrote and edited the members newsletter, distributed five times a year to more than 50,000 readers. I managed the museum’s first website and taught myself HTML in order to do so more efficiently, and worked closely with a web design firm to develop and design a new website. Along with education staff, I planned, organized, and managed the annual Fine Arts Sampler Weekend at the museum for the Fine Arts Fund’s (now ArtsWave) campaign kick-off. Show less

Master'S Degree, Museum Studies, 3.97 / 4.0 Gpa

Completed Johns Hopkins University's online Museum Studies Masters program. Courses taken include: • The Business of Museums • Museums.

Professional Certificate, Communication Design

Graduated with a Professional Certificate (equivalent of an Associate Degree) in graphic design with a focus on print design.

Ba, English Literature

Graduated with honors with a degree in English Literature and a certificate (minor) in Journalism. Completed internships in the publicity.