Michelle Paton Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

(6 month contract)I was responsible for providing RSL Victoria with a project plan which would drive member visitation and frequency via a number of automated digital communications. I created a digital Member Automation Plan which included specifications for two way data integration, a defined set of automated and adhoc member communications, campaign reporting, and future recommendations to drive member growth and retention. My work was highly commended by key stakeholders at RSL Victoria.

Melbourne, Australia

Responsible for the Solution Design, Project Management & On-boarding of our Enterprise clients. Leading a team in managing the migration of our largest Enterprise clients from our Legacy platform (core platform from 2000 - 2016) to our new platform TalkBox. This migration would require independent project plans for 40+ enterprise clients with a combined venue/store/club count of 500+.Key Achievements:- Migrated 40+ enterprise clients such as Fernwood, IHG, Tabcorp, Price Attack, Leading Edge Group- Negotiated and won our largest contract- Developed a training course on how to use our Email Marketing software- Developed Marketing Automation for all Enterprise clientsFollowing the retirement of the Legacy platform I continued to manage the Project Team and on-boarding of new clients to Impact Data. Key achievements: - Largest Account Activation of more than 7,000 accounts for one client.- Implementation of our first behavioural driven content for email marketing- Documented in depth for the first time, the Solution Architecture (SAD) for each of our Enterprise clients including data integrations, business rules, lifecycle communications.

Sydney, Australia

Responsible for managing and developing a diverse portfolio of client relationships from the Health & Fitness, Travel & Tourism, Retail, Accommodation, Hospitality, Gaming and Franchise industries. Key responsibilities• Formulate value-based sales & marketing proposals• Strategic Consulting, including product plan & digital strategy development• Product implementation management & roll-out• Implementation of new marketing strategies• Management of our client's outbound marketing, customer growth and incentive based campaigns• Project Management• Lead Generation and on-boarding• Development of product training resources and online webinars

Melbourne, Australia

With my proven track record in a leadership position I was promoted to General Manager of the Service Division, with 12 direct reports. The departments I managed, mentored and reviewed were; Customer Service, Graphic Design, Project Management, Account Management, Business Analysis & our own Digital & Social Media Marketing. I was responsible for recruiting, job descriptions, KPI's, induction training, probationary reviews, termination, performance reviews and final approval of Impact Data outbound marketing communications. Within the first six months, I successfully developed, presented and executed a business restructure which reduced revenue losses, increased product usage and lowered attrition. I implemented a vast number of inter-departmental standard operating procedures, which improved efficiency, communication, knowledge and delivery time-lines for services sold.In this time, I also oversaw the launch of a new product "SQUAWKBOX", our social media presence and our SQUAWKBOX blog.

Melbourne, Australia

Managing 5 direct reports, I led the team in providing & delivering an exceptional service reputation to over 1500 SME's. I established higher customer service standards within the first 3 months by implementing various internal training programs and creating new key performance indicators. My team was consistently hitting 98/100 in customer satisfaction. Further to this, I reduced staff turnover by 100% in 12 months due to the success of the employee-development and team-building programs.

Melbourne, Australia

Managed, facilitated & supported the roll-out of Franchised Group Solutions for some of Australia's best known enterprises including, Fernwood, Crust Pizza, Hire a Hubby & Camera House. I assisted in maximising the number of members who used our solutions through; product training, product methodology, new media marketing strategies & outbound marketing campaigns.I also assisted in documenting, developing & delivering Training Material (external & internal) and implementing Standard Operating Procedures to facilitate new member acquisition and existing member support.

Melbourne, Australia

Responsible in the delivery and activation of services sold by our BDM's which included comprehensive training on our products with a primary focus on educating our clients on our methodology for success.