Michelle Peters Email & Phone Number

Centreville, Va, Us

Herndon, Virginia, Us

- Active Top-Secret Clearance.- Shipley-trained professional specializing in content development and strategic communications. Proficient in all aspects of the proposal lifecycle and adept at managing complex, detailed proposals with multiple requirements.- Leads a team of writers and staffing strategists in developing compelling, compliant, and winning responses to more than 50 Federal RFPs annually for ManTech's top-tier enterprise proposals ($100M+). This work spans all sectors and includes support for the Sector Proposal Operations team and Assisted Acquisition Services (AAS) bids as needed. Her team has directly contributed to an estimated $3B+ in revenue growth for ManTech over the past four years. - Serves in a key leadership role, cultivating strong relationships with cross-functional teams and key stakeholders, enhancing collaboration, trust, and communication. Successfully manages resourcing for multiple proposals, demonstrating exceptional organizational and multitasking skills. Plays an instrumental role in navigating challenges and conflict resolution. - Drives process innovation and continuous improvement in proposal development across ManTech. - Develops and implements training materials and mentoring programs for proposal personnel and contract employees.- Manages a $1.8M budget and serves as the primary manager for external proposal writing and operations consultants.- Excels in fast-paced environments that demand leadership and high performance. Specializes in strategic planning, persuasive writing, superior editing, and deadline-driven opportunities. Focused on writing to score strengths and adept at influencing both external and internal audiences.- Consistently recognized for exceptional leadership, communication skills, and the ability to drive results under tight deadlines.

Herndon, Virginia, Us

• Active Top Secret Clearance • Led the ManTech proposal writing team in developing compliant and compelling responses to RFPs. • Worked with business development teams, solution architects, and subject matter experts on top priority bids, resourcing Tier 1 efforts. • Worked closely with the VP of Proposal Operations to prepare assignments for the proposal writer team on draft and final RFPs; participated in all color team reviews, proposal kick-off meetings, and Bid Boards.• Regularly reviewed status of work and discuss performance, helping each team member identify and achieve career development goals. • Contributed to internal ManTech training through teaching courses and helping to develop new learning modules.• Managed all writing consultants for Tier 1 efforts, serving as primary point of contact to consulting firms; addressed writer resource needs and assigned resources accordingly.

North Bethesda, Maryland, Us

- Led Public Relations (PR) and External Communications functions, aligning strategies with corporate objectives to increase brand awareness for this $200M+ global hotel leader. - Developed and executed integrated communications strategies, enhancing engagement with owners and franchisees.- Served as a primary business partner for senior leaders, ensuring clear and concise communications to franchisees and media.- Oversaw content development and processes to maximize the efficiency and impact of communications efforts.- Played a leadership role in Crisis Communications, leading COVID-19 crisis communications and messaging for subsequent layoffs.- Prepared C-level executives and spokespeople for media interviews.- Partnered with internal stakeholders to support key initiatives and directed strategic changes based on metrics analysis.- Managed a team of communications professionals, contractors, and the company’s PR agency of record.- Developed and managed department budget and staffing, negotiating contracts with vendors and contractors.- Founded the Choice Employee Resource Group for Working Parents to advocate for and support working parents.

Arlington, Virginia, Us

- Directed global communications strategies for the company’s corporate, B-to-C, and B-to-B divisions, including earned media, PR/marketing content, and digital promotions to engage target audiences.- Managed global PR agencies to ensure a cohesive enterprise-wide PR strategy for this $270M global language leader.- Collaborated with C-level executives on communications efforts, managed media training and briefings, and served as company spokesperson.- Led all communications efforts in support of the company’s 2016 ringing of the New York Stock Exchange. - Worked with the Product Marketing team on integrated marketing strategy development and deployment.- Secured thought leadership opportunities and speaking engagements to enhance the visibility of internal experts.- Partnered with organizations and clients to highlight relationships and programs, boosting brand awareness.- Developed go-to-market plans for new product launches.- Led messaging and communications during company reorganization and CEO transition, securing key media coverage including a Washington Business Journal front-page story.- Collaborated with Investor Relations and Internal Communications teams on announcements and events.

Washington, Dc, Us

- Led media strategy development and outreach for AARP’s Media Division, promoting content and experts from AARP The Magazine and all AARP publications, broadcast programs, and social media channels.- Repositioned AARP as a relevant, mainstream consumer brand, promoting positive aging to media and consumers.- Supported PR efforts for AARP’s corporate, brand, advertising, and marketing divisions; advised on executive communications and positioning.- Elevated relevance, expanded readership and membership growth, and raised brand awareness through top-tier media placements and innovative media opportunities. Directly contributed to membership growth from 37M to 43M+. - Conceptualized and led PR strategies for national events and celebrity initiatives, managing AARP’s Brand Ambassadors: Dan Marino, Martina Navratilova, and George Takei. Requested by Martina Navratilova to lead her breast cancer diagnosis announcement, successfully tying it to her role as AARP’s health ambassador and capturing global media attention. Led promotion for the Webby Award-winning program Takei’s Take, growing YouTube subscribers to more than 70K and securing national media placements including with the Washington Post and USA Today.- Earned numerous industry awards for a campaign promoting AARP The Magazine’s iconic cover featuring Jamie Lee Curtis, securing major news coverage, including an interview with Oprah Winfrey.

New York, Ny, Us

- Led day-to-day consumer and trade PR for some of the most renowned magazine publications including Cosmopolitan (60M readers), Good Housekeeping (40M readers), and Popular Mechanics (15M readers). Valued at more than $11B, Hearst is the world’s largest lifestyle publisher with a portfolio of over 50 brands reaching nearly 500M readers each month.- Secured valuable media placements by establishing relationships with producers at all major national morning shows, networks, and radio stations, in addition to top-tier newspapers and wires in the country.- Provided expert council to editors regarding media strategy.- Coordinated publicity for red carpet events, luncheons, and internal events.

New York, Ny, Us

- Designed and executed innovative and effective corporate communication and PR strategies for a large portfolio of valuable clientele, including AT&T, IMAX, PRIMEDIA Inc. (Seventeen Magazine, New York Magazine, Teen Magazine, Motor Trend Magazine, Automobile Magazine, About.com, PRIMEDIA Corporate Division, Intellichoice, Ward’s Auto) Kmart, Starbucks, and Bauer Publishing U.S. (In Touch Weekly, First For Women Magazine, Women’s World Magazine, J-14, M, TWIST). - Regularly garnered placements in top-tier media outlets, including NBC’s TODAY, FOX News Channel, CNBC, CNN, CNNfn, Associated Press, USA Today, Wall Street Journal, New York Times, Crain’s New York Business and AdAge.

- Generated press releases, pitched local and national media opportunities, and established relationships with key media outlets.- Garnered national and regional exposure for top clientele, including Tommy Hilfiger, Consumer Reports, Better Homes, and Gardens online (BHG.com), Ladies Home Journal online (LHJ.com), americanbaby.com, WeightWatchers.com, and LasVegas.com.

Los Angeles, Ca, Us

Washington, Dc, Us

• Worked directly with the Chief of External Affairs to promote the government’s Wild Horse and Burro Adoption Program. • Contracted country music award-winning duo Montgomery Gentry to be the national spokespeople for the Wild Horse and Burro Adoption Program.• Served as spokesperson for television, radio, and newspaper interviews.